Monday, February 15, 2021

4 ways to refresh your résumé | video

 

For many people, February can be an optimal time to hunker down and start looking for a new job. Pavithra Mohan shares 4 résumé refresh tips to help you land a job during an uncertain year.

Thursday, February 11, 2021

10 Tips to Boost Your LinkedIn Presence in 2021

 

LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates best response, and how you can utilize its various tools to optimal effect.

To help with this, in this post, we'll go over 10 things that you can do to become more influential on LinkedIn, including how much you should be posting, when to post, what to post, as well as how to take advantage of some of LinkedIn's cool features such as LinkedIn Live, discovering hashtags by popularity and post analytics.

Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021.

1. Post regularly but not too much

Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence.

Through my research at Onalytica we've found that influencers who post more than 50 times a month on LinkedIn see an average of 26 engagements per post, while those who post between 30-50 times a month see an average of 56 engagements, and those who post less than 30 times see even more engagement, on average. 

Based on this, we recommend posting at least 2-3 times a week - but no more than 30 times a month for optimal engagement. 

When you post is also significant - try to post in the mornings, perhaps on your way in to work. Then you can revisit those posts later in the day/evening, to reply to any comments you’ve had and boost your engagement.

4. Don’t just share your own content

The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. While it was originally created with Twitter in mind, it can also be applied to LinkedIn.

The rule states that:

“For every one self-serving post, you should repost one relevant post and most importantly share four pieces of relevant content written by others.”

By following this rule, you're not just sharing your own content, but you're also providing helpful insights relevant to your audience written by others. This can be industry thought leader content, news, and trends.

At the same time, it’s also important to add your opinion. Many people just like or share posts that they've read, or sometimes without even reading them. You can set yourself apart by adding your own opinions, questions, or other commentary within the comments.

Tell people what you think about the points being made in the article, and don’t be afraid to respectfully disagree with something and suggest a different point of view. This can start a debate, and you’ll find that the post gets a lot more engagement.

5. Don’t be salesy

Although you're obviously looking to market yourself and your business, it's best to avoid being too pushy on this within your LinkedIn posts.

For example, try not to post directly about your product, as it can feel like an advert and turn people away. It‘s better to engage in thought leadership-style conversations, and if people like what you're saying, they'll go and check out your website and product offering.

At this stage it is more about building relationships and making new contacts.

See all 10 tips and the complete SocialMediaToday post

 

 

 

Wednesday, February 10, 2021

3 Tips On How To Gain Momentum In A February Job Search

 

Kourtney Whitehead

With a little planning and effort, you can make significant progress in your job search this month, attracting new opportunities and converting promising leads. But to be successful in these endeavors, you need to know what to expect so that you can get ready to adjust to the current and often-turbulent job market trends.

If you are launching or continuing a job search in February, here’s how you can focus your efforts to continue to make traction and achieve your goal of getting a new job in 2021.

1. Create a sustainable routine so you can outlast your competition

By February, many people that set out to get a new job in 2021 are already losing steam.

While January is an obvious time to launch a job search, as you are often propelled by the optimism for a new year, it is also one of the hardest months to get noticed in. The candidate supply is at its highest while many organizations are only just beginning to open up positions and rethink their hiring needs.

And it’s fair to say that this January’s job market took the dynamic to new heights, as US unemployment rates continued to stagnate, and new job openings were spotty.

However, the situation will begin to shift in February when many job seekers, especially those who are already employed and who have a more passive approach to their job search, begin to lose steam and refocus on the demands of daily life, often allowing their job search efforts to stop completely or go cold.

See tips 2,3, and the complete Forbes article

 

Tuesday, February 9, 2021

Over 50? Here’s 6 tips to get recruiters to notice you

 

Kaitlyn McInnis

The experience that workers over 50 bring to the table can be very valuable for a company—but unfortunately, oftentimes recruiters or hiring managers are quick to dismiss older applicants without real reason to do so.

That doesn’t mean you’re out of luck, though. If you’re over 50 and looking to start applying to new jobs, there are a few key ways to put yourself ahead and get noticed. Emphasizing your value is a good first step to getting a recruiter’s attention, but it can also help to proactively assuage some of the concerns they may have about recruiting older workers.

Below, we spoke to a handful of hiring managers and directors to get their top tips on exactly how applicants over 50 should approach the job search, initial interviews, and skeptical interviewers who may unintentionally be dismissive before hearing you out. 

2) Address the “overqualified” concern

“An experienced applicant applying for an entry-level role is almost always going to be overqualified for the position,” explains Hill. “This raises concerns that the person will get bored in their role or be unsatisfied with the lower salary it earns and demand more or move on.”

The best way to overcome this is to explain why you want this position, whether you’re looking to expand your skill-set, pivot careers, or simply want a more relaxed role for a better work/life balance. 

3) Focus on the recent past, not your whole career

You don’t want to lie about your age, of course, but you don’t need to draw attention to it, either. According to Hill, generally speaking, things should “age off” of your resume after about 10-15 years.

“This is good advice for anyone who’s established in their field, but is especially important for workers over 50. Similarly, you don’t need to list your graduation date in your education section, especially if it was several decades ago.”

5) Focus on your relevant transferable skills

Bring attention to highly sought after skills such as organizational skills, communication skills, and sales skills.

“These skills are crucial for any entry-level position,” says Paul French, Managing Director at Intrinsic Search. “Show how you used these skills to meet the needs of the employer in your past positions and how you will use them in the current position.”

See all 6 tips and the complete The Ladders article