traditional job search methods of attending face-to-face networking
events, inviting people to get a cup of coffee, dinner, an after-work
cocktail and schmoozing at the office have been rendered irrelevant due
to the pandemic.
you’re actively searching for a new job, you need to engage in an
authentic branding and marketing campaign on social media. The key is to
showcase your skills, ability, knowledge, achievements and brilliance.
You also need to broadcast what you are looking to do next, so people
are aware of how they can help you. It shouldn’t just be a one-way
street. Offer your services to help others in need too.
3. What To Do Online
best way to start branding yourself is by commenting, sharing, writing
posts and articles on LinkedIn. The content should focus on your area of
expertise, as you have a lot of knowledge to impart.
can start slowly by liking and addressing the postings of others. Find
leaders in your field with large followings. Get involved in their
conversations to amplify your own voice. Keep in mind that the questions
you answer and your responses should burnish your brand. Avoid getting
sucked into toxic online arguments and stay far away from politics for
you want to take it to the next level, create videos. You can discuss
matters relevant to your field. In addition to LinkedIn, also pay
attention to other social media platforms that are relevant to your
a schedule to contribute on a consistent basis. If you only post once
in a while, you’ll get lost. Post regularly, so people get to know you
and become interested in what you have to say next. You’ll start
building an audience by continually marketing yourself. People will feel
like they know you and would gladly help you out with job leads.
5. Brag A Bit
some recent wins, accomplishments and achievements. Write about
exciting projects that you’re working on. If you are an expert in your
field, seek out online conferences and networking events. Try to become a
speaker. This spotlight will make you known to a wider audience and
you’ll be viewed as an expert and a leader in your space.
6. Authenticity Counts
open about your goal of finding a new job. Let people know that you’re
in the job market and what specifically you want to do next. If no one
knows that you’re on the job hunt, they won't reach out to you with
fine to write about the emotions, challenges and pressure you're
dealing with in your job search. By openly expressing yourself, people
will get to know you as a real person.