Monday, September 21, 2020

13 Clever Ways Professionals Can Leverage Social Media For Career Networking

The way you present yourself influences how you are seen and, ultimately, your success in business. Social media has made it easy to craft a profile customized to appeal to just about any online audience. For business leaders and professionals, the temptation to present an image of who you would like to be instead of who you are can be overwhelming. However, creating a false impression can backfire when meeting potential clients or business partners face-to-face, as they may feel betrayed to find that you are nothing like your online persona.

As a working professional, it’s in your best interest to ensure that the image you project of yourself online is an authentic and accurate representation of who you are in real life. We asked 13 members of Forbes Coaches Council to offer their best tips to help you confidently project your genuine self on social media platforms in the most professional way possible.

4. Don't Overthink It
Whether or not you realize it, you already have a brand that attracts people who are naturally drawn to you and to your perspectives. Continue to do what you do, in the way that only you can do it, and more raving fans will be coming your way. Trying to be someone you are not will feel like being in quicksand, and you will soon be sniffed out as a fraud. Yikes! - Karan RhodesShockingly Different Leadership

6. Clarify What You Do And Why
Projecting authenticity without purpose falls flat and comes across as boastful promotion. Be clear about what you do and why you do it. Your purpose doesn't have to appear great to anyone else. If you want to entertain, be a truthful and authentic entertainer. If your purpose is to teach, live your truth and teach your truth. Be consistent, and keep refining your authentic purpose every day. - Paul GeigerPublic Speaking Advantage

7. Determine Your Most Essential Qualities
You first need to get clear on the qualities that you most want to project. Make a list of 10 positive, professional adjectives that authentically describe you. Ask a few trusted work colleagues to pick their top five that they see in you. Then, whittle those down to your three most essential. Choose articles, infographics and other resources to share with your audience that embody your three words. - Loren MargolisTraining & Leadership Success LLC

See all 13 ways and the complete Forbes article 

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