Wednesday, July 29, 2020

5 things that kill your chances of getting a job interview

By Judith Humphrey


Today’s job market is extra challenging, and it can seems next to impossible to even get an interview—video or otherwise. I spoke with someone recently who had applied for 400 jobs and only had one interview.
 
No question, it is tough out there, no matter how good you are. But there are ways you can avoid some of the pitfalls that take hold early in the job application process and prevent you from ever moving closer to a recruiter or hiring manager.

These five things can kill your chances of getting that longed-for conversation with a company:

2. You don’t optimize your résumé

Another miss can happen early on when you don’t embed key words into the résumé. Over 90% of companies use machines to screen résumés, and 75 % of résumés are rejected because they don’t have certain key words.

“Every résumé you submit should have specifics that trigger a positive response from the applicant testing system,” says Chris Rodgers, CEO of Colorado SEO Pros. “This system is looking for words that relate to specific skill sets in the jobs being advertised. For example, in a junior finance position, an employer might list a specific finance software that it wants a candidate to be well-versed in.”

Rodgers says “If you see this software required in the jobs you’re applying for, that’s a clue this is a key word you should work into your résumé.” And don’t mention it just once. Rodgers explains: “That key word should appear in the top of your résumé as part of your profile, as well as in the body of your résumé.”

The ATS is very literal in what it’s looking for, so don’t try to be creative or use acronyms. If you put down that you have an MBA, or are a CFA the machine won’t necessarily recognize these credentials unless you also spell out these abbreviations.
 

3. Your LinkedIn doesn’t align

LinkedIn can be a great asset in your job search, but only if it aligns with your ideal job description, your cover letter, and résumé. If your profile doesn’t align, Rodgers says, “You’ll be sending the message that ‘I’m just looking for a job and even though I customized my résumé for you, in reality it’s just one of a dozen things I’m out there looking for.'”

Another reason your LinkedIn profile should align with these documents is that recruiters are constantly using LinkedIn SEO, scanning for key words that uncover ideal candidates. If your LinkedIn description conveys key words that were in your ideal job description, cover letter, and résumé, chances are higher that you’ll be picked up by recruiters for a job you’re suited for.

So make sure your LinkedIn profile aligns, and for the best results, make sure it features a professional photo and strong posts. A prospective employer will take notice of all this.

See all 5 things and the complete Fast Company article

15+ Proven Tips To Build An Amazing LinkedIn Profile


Austin Belcak

Tip #2: Let recruiters know you’re open for business

One of the most frustrating aspects of being a job seeker is pouring hours into your resume, cover letter, or LinkedIn profile only to get zero responses.

What’s the point of putting in all this work if no one’s going to see it?

A few years ago, LinkedIn aimed to fix that by rolling out their Open Candidates feature. Open Candidates lets you tell recruiters you’re open to new opportunities and it lets you set preferences for the types of roles you want to hear about.

Here are a few of the levers you can pull:

Leave Recruiters A Note: When you turn on Open Candidates, LinkedIn lets you leave recruiters a note (up to 500 characters) so you can provide some context around your situation and what you’re looking for next.

Your Status: Are you actively searching, passively looking, or not looking but open to the right offer? LinkedIn lets you choose any of the above so recruiters  have a sense of where you’re at in your job search.

Target Roles: LinkedIn also lets you add the job titles you’re interested in/considering so recruiters can send you more relevant opportunities.

Location Preferences: Ready to make a move? Don’t want to move more than 10 feet from your kitchen table? Open Candidates also lets you tell employers where you want your next role to be. You can choose specific cities and you can also let them know you’re interested in remote roles.

Job Types: Finally, Open Candidates lets you tell recruiters what types of roles you’re open to. You can choose from Full Time, Part Time, Contract, Internship, Volunteer, or Temporary.

Once you have all of your preferences setup, the last thing you need to do is make sure you’ve flipped your Open Candidates switch to “On”:
Screenshow showing how to allow recrutiers to find your LinkedIn profile
Awesome! Now that we’ve got the easy stuff out of the way, this is where the fun begins.

Just because you let recruiters know you’re looking for opportunities, doesn’t mean you can put your LinkedIn profile on cruise control and watch the offers roll in. You’re still competing with 500 million other users for that job offer so you need to do everything possible to stand out.

The good news is you’re in the right place. The rest of this post is going to walk you through some LinkedIn profile tips that will set you head and shoulders above the competition and help you land more interviews, connect with amazing people, and rapidly accelerate your career.

LinkedIn Profile Tips: Optimizing From Top To Bottom

Now that we’ve got the basics out of the way, I’m going to show you how to completely optimize your LinkedIn profile to help you rapidly accelerate the results you’re looking for.
When I was completely overhauling my profile, I found that it was easiest to start at the top and work my way down. I’m formatting this post to follow that same flow.

We’ll begin with the very top of your LinkedIn profile page – the URL – and then we’ll work down through your cover photo, profile picture, headline, summary, work experience, skills, recommendations, etc. until we’re covered every single aspect of your profile.


Tip #6: Optimize your LinkedIn headline to get more profile views

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy, The “Father” of Advertising

That advice is just as relevant to your LinkedIn profile as it is to writing ad copy.

In today’s job market, 90%+ of recruiters are regularly using LinkedIn to find qualified candidates.

When a recruiter is looking to fill a roll, they use LinkedIn’s search functionality to find awesome people like you. But what makes your LinkedIn profile show up at the top vs. the millions of other people in a similar field? Think of it like this:
Let’s say it’s 5pm on Saturday and you don’t feel like cooking. You might head to Google and punch in “best Thai restaurants [your city].”

Google serves a list of restaurants and you begin scanning through their offerings — their menu, reviews from other people, hours, distance, etc. Then you pick one based on what you liked best.

LinkedIn search works the same way!

Instead of searching for Thai food, recruiters are searching for keywords that match the position they’re hiring for.
For example, if they need a new Project Manager, they may search for: Project Manager, PMP, ACP, etc.

If they need a front end developer, they may search for: Front End Developer, Web Designer, Web Developer, etc.

When they hit “search,” LinkedIn scans profiles for relevant data and serves up the people who have the search criteria in their profile. The more your profile matches the search criteria, the higher you’ll show up.

Your LinkedIn headline carries a lot of weight in these searches so you need to make sure it’s fully optimized for the search terms that recruiters are using.

How to identify the keywords you need to use in your LinkedIn headline

Here’s a quick strategy you can use to boost your chances to matching with the terms recruiters are using to find candidates for roles you’re interested in:
  1. 1Open a new Word/Google doc
  2. 2Use LinkedIn jobs to search for roles that match your exact criteria (industry, level of experience, location, etc.)
  3. 3For each role that lines up with your interests, copy the job title and paste it into your doc
  4. 4Rise and repeat until you have copied at least 30 job titles into your doc
  5. 5Now head to WordClouds.com and click on Word List, then Paste/Type text
  6. 6Paste in your 30+ job titles and hit Apply
Wordclouds is going to generate a cloud showing which words appear most often across those titles. If you want a more empirical view, you can click on Word List again to see the exact frequency for each word.

The top 3-5 words are the keywords you want to focus on including in your LinkedIn headline.

Here’s an example I created from 30 job titles I found searching for “Sales” in “New York”:
Example of using wordclouds from LinkedIn headline
If you check out the word list, here are the top 5 by frequency:
16 Sales 5 Executive 4 Director 3 Account 3 Manager
Now I can go back to the job titles to get context around word order and come up with a headline that includes as many of those keywords as I can fit. In this case, I may go with: Sales Director / Account Executive.

This is just the starting point though. LinkedIn gives you a lot of space to work with in your headline and you want to use as much of it as you can.

LinkedIn Headline Character Limits

LinkedIn limits you to 120 characters for your professional headline on desktop. If you switch to the LinkedIn mobile app, the character limit increases to 200!
Once you know what keywords you want to inject, you should use the rest of your headline to sell yourself. This will vary based on your goals, but here are a few ideas:
  • Share a quick results-based case study (share accomplishments, metrics, big wins, awards, etc.)
  • Share a link to your personal website or online portfolio right there in your headline (e.g. “learn more about how I do it here > CultivatedCulture.com)
  • Include high priority skills and proficiencies
  • Inject some personality and talk about something you enjoy doing outside of your specific job description
  • Include a call to action for people read more (my profile has this). I use my headline to hook people in and tell them to learn more below with a little emoji pointing down
You should aim to include your high priority keywords at the beginning of your headline, then use the rest of the characters to grab the reader’s attention.

LinkedIn Headline Examples (From Real People)

Here are a few awesome examples of LinkedIn headlines to help you get some inspiration:
Example of great linkedin headline
Vishal’s keyword-packed headline is going to get him noticed across a broad range of searches. He leads with his title (Senior Manager) and leverages the rest of his character limit to include relevant keywords like Digital Innovation, Paid Media, and Digital Strategy.
Vishal’s LinkedIn Headline: Senior Manager, Digital Innovations – Paid Media and Digital Strategy at Authentic Brands Group

Screenshot of great LinkedIn headline example
Maanek’s headline does a great job of leading with keywords. He’s got a searchable job title in “Senior Manager” and a highly popular field in “Marketing Analytics.” He uses the rest of his characters to add a little more color to his job and what he’s passionate about.
Maanek’s LinkedIn Headline: Senior Manager – Marketing Analytics @ Zola Analyzing the intersection of Love + Data.

LinkedIn Headline For Entrepreneurs Example #3
While she’s not a job seeker, Jena has a fantastic headline. She uses it to speak to her audience and tell them exactly what she can deliver.

She’s focused on women and she knows how to help them get six figure jobs (kudos to her for using the $100,000 figure instead of writing it out – it’s eye catching!). If you’re an entrepreneur or thought leader, you need to know your audience and your headline should speak directly to them. Address a pain point, share results, make it about them.
Jena’s LinkedIn Headline: Career Coach to $100k+ Women | Professional Development | Personal Branding | Faith & Work | 🎙️ #YourCareerStory

As a closing thought, I always notice that entrepreneurs and CEOs tend to have the best LinkedIn headlines. Why? Because they always need to be selling themselves (and the best ones can do it concisely).

But here’s the thing – you’re a CEO whether you know it or not. The CEO of your own career and your own life. You’re more than just an “Account Manager at Company” or “Human Resources at Company.”

You’ve contributed a lot to your company, your customers, your colleagues, your friends, your family, and your industry. Let that shine through in your LinkedIn headline!

Tip #7: Identify the keywords recruiters are using to find candidates

Remember my little restaurant analogy from the last tip?
Headlines definitely carry a lot of weight when it comes to being found in search results, but LinkedIn isn’t stopping there. They scan every section of your profile and the more matches you have, the more frequently you’ll show up and get called.

LinkedIn is tricky because we can’t create multiple profiles for multiple roles like you can with a resume. You only get one profile and you want it to generate as many opportunities as possible. In order to do that, we need to get a sense of the keyword sets associated with the roles we want.

How to identify the right keywords for your LinkedIn profile

Identifying keywords for your entire profile is a little bit more complex than doing it for your headline.
If you’re tight on budget and/or don’t mind doing a little bit of leg work yourself, you can definitely use the same Wordclouds trick I mentioned above.

That said, there are some paid tools out there that will help be significantly more efficient here. My two favorites are Jobscan and Skillsyncer (I have no affiliation with either and it’s worth noting that they are both paid tools with some free trial options).

Both of these platforms will digest any job description you upload and give you a detailed breakdown of what keywords you need to target. You can also copy and paste your LinkedIn profile sections to see how well you match up:
JobScan skill match report
If you scan a few job descriptions for every type of role you’re targeting, these platforms will give you an idea of what keywords you need to prioritize.

Your job is to make sure they’re naturally woven into each of the LinkedIn profile sections we talk about in the rest of this post.

See all 15 tips and the complete article

Monday, July 27, 2020

15 Coaching Pros Share Their Top Job Search Tips For The 2020 Labor Market

The first quarter of the year is always a great time to look for a new job. This is especially true in 2020, when job growth is high and unemployment is low. However, things have changed in the world of job hunting, and it's important to understand how to efficiently and effectively conduct your search in the current labor market.

To help you, we asked the members of Forbes Coaches Council for the top advice they’d give job seekers right now. Read on for their best tips.

1. Level Up Your Resume's Content And Visual Marketing
As technology has become more sophisticated, you are able to create more eye-popping resumes without risking computer scanning issues. And, due to these same technological advances, employers can now sift through hundreds of more applicants quickly, making it more imperative that you use both strategic content marketing and visual branding to soar above other candidates. - Rosa Vargas, Authentic Resume Branding & Career Coaching

8. Uplift Your Online Presence
If you are not focusing on developing your credibility online, you are missing out on opportunities. Every recruiter has access to LinkedIn and they leverage it heavily. It is incredibly important that you clearly demonstrate your expertise and have a compelling online dossier that incites a conversation. The job market is becoming more automated, not less so. Be active online and be found! - Erin Urban, UPPSolutions, LLC

10. Look For Jobs At The Intersection Of Your Education, Experience And Passion
In today's market, we have more jobs to fill than candidates to fill them. This could be your opportunity to reevaluate your gifts and passions. Where do they overlap? Have your previous jobs allowed their full expression? If not, consider exploring opportunities for jobs that do. Your sense of well-being, fulfillment and productivity will grow. - Ron Young, PAIRIN




Thursday, July 23, 2020

How to nail an interview—even if you’re not qualified for the job

When it comes to interview preparation, it’s not about “fake it ’til you make it.” It’s about reframing the job skills you do have.

Mack Gelber

We’re all familiar with the feeling of reading a listing for your dream job. You can vividly picture yourself brilliantly answering the interview questions and cruising toward your new life, one where you’ll rise each day to the smell of fresh-baked donuts (in this fantasy you’re the manager of a popular donut shop), tackling new responsibilities you’ll actually enjoy. And then, the inevitable sad trombone. This job requires five to seven years of donut shop experience. You don't know how to nail an interview when you don't have enough work experience, and your heart sinks. The fantasy begins to flicker away. And you slowly close the screen of your laptop, vowing to never eat another French cruller again.

Wait. Are you serious right now? Upload that resume! Just because you think you're not qualified doesn’t mean you should give up on a job before you’ve even applied for it. We know: You’re probably imagining some mean-eyed HR person, possibly wearing a monocle, crushing your resume in his hand and crying, “Dream? How dare she?!”

So, okay—you send in your application, wait anxiously for a response, think about stalking the hiring manager, actually stalk the hiring manager, but don’t end up emailing her, wait some more, and finally wake up one morning to a message asking you to come in for an interview at a mutually convenient time.

YES! It’s happening. But wait: What about those five to seven years of work experience? You didn’t somehow acquire those in the six days since you sent in your resume, did you? Seems like a stretch.

Our advice? Don’t stress about it. If you managed to score an interview, there’s a good chance that monocle-clad HR rep already recognizes your skills gap but sees something else in your resume that could make up for it. Pep? Resourcefulness? Good old spunk? Whatever it is, we’ve got some tips on how to nail an interview when you think you're underqualified.


Reframe your skills

In the days leading up to the interview, go over the job listing with a fine-tooth comb (or a regular comb, that’ll work too) and identify each individual skill or qualification being requested. We already know you’re missing a few, and that’s fine. Just write them down. Seriously, go do it.

Done? Okay. Now, make a list of the skills you already have. Maybe some of them come from your current or previous job. Maybe some of them come from your part-time gig as a volunteer at a shelter for over-active corgis. It doesn’t matter: Just write them down. Seriously, go do it.

Are you beginning to see where this is going? Even if you don’t have every single skill mentioned in the job listing, some aspects of your experience are most likely adaptable—and can be referenced in a job interview. So, when someone asks, “How accustomed are you dealing with a chaotic work environment?” you're ready with an answer even if your last job was at an aqua therapy spa. You can lean on the experience you’ve gathered corralling those crazy corgis, providing an answer that’s honest and also bridges the gap between your current skill set and the one they’re looking for.

Read the full Monster article to see how to Pick up the skills you lack, Use the scrappiness factor, and Let your resume open more doors

5 Steps To Connect With People Outside Your Network On LinkedIn

by Neal Schaffer

Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.  You are entitled to try to connect with people without knowing their email address, but once five people respond to your invitation to connect by nothing that they don’t know you, your ability to connect will be restricted. So how to network on LinkedIn?

This is especially important because it is very difficult to message 2nd and 3rd degree connections.

Once you’ve decided to connect with professionals that aren’t part of your network, chances are you will initially find them by doing advanced people searches.  If you are already an experienced user, you’ll likely encounter people you might want to connect with everywhere on LinkedIn.  These people often appear on the “people you may know” widget that is featured prominently in the top right-hand corner of your LinkedIn home page and in group discussions.  So, once you find someone with whom you’d like to connect, follow these guidelines to complete the connection:


1) “Read” the profile:  A LinkedIn profile says a thousand things about someone’s attitude toward online professional networking, and by thoroughly reading the profile, you can determine how active a particular user is on the website.  In general, the more active people are on LinkedIn, the more they will understand the value of business networking and thus the more willing they will be to connect if you send a personalized invite. This is especially the case if they are a LinkedIn LION or Open Networker.

2) Warm leads are always the best:  As in real life, how to network on LinkedIn is all about introductions through a “warm” lead, someone your target connection actually knows who can make a personal introduction on your behalf, often leads to the greatest success.  Rather than relying on a cold call or email, get in touch with the person who connects the two of you and ask him or her for a formal introduction.  If your targeted user is a third-degree connection, find someone who could facilitate an introduction between you and a person who is actually connected to your targeted user.  Your eventual goal is to be introduced to your second-degree connection who can then facilitate the introduction with your third-degree connection.

Read all 5 steps and the complete Neal Schaffer article

Monday, July 20, 2020

LinkedIn says these are the world’s 10 most in-demand jobs that don’t need a degree

Vicky McKeever

The coronavirus pandemic has had a profound impact on the global jobs market, according to data compiled by LinkedIn, with the economic crisis forcing businesses to cut jobs and slow hiring in most areas.
A report from the United Nations’ International Labour Organization has estimated that the number of working hours lost in the second quarter of 2020 is expected to be the equivalent of 400 million full-time jobs


It means seeking out positions that are in-demand from employers and re-training accordingly are among some of the potential solutions to gaining an edge in this competitive jobs climate.
In the U.K., for example, LinkedIn said that the jobs market is currently three times more competitive when compared to the same period last year.


Josh Graff, U.K. country manager at LinkedIn, told CNBC’s “Squawk Box Europe” that Britain is facing the “toughest labor market in a generation” as a result of the economic fallout from Covid-19.

In a report published Wednesday, LinkedIn identified the most in-demand roles in the global economy by analyzing job postings data on its platform. 

The professional social network said these roles have the highest number of openings. They had also seen steady growth over the past four years, with no significant drops in hiring during that period. 

In addition, these positions paid a salary in line with or above the living wage. It also found learning courses for these positions to be accessible for people without a college degree and that people without a university education were employed in these occupations. 

The top 10 most in-demand roles globally

  1. Software Developer
  2. Sales Representative
  3. Project Manager
 See all 10 and the complete CNBC article

Friday, July 17, 2020

5 steps to get your resume ready for a job search

Lily Martis

You’ve decided to start your job search, but you’ve already reached a roadblock: how to make a resume that will get results.

On the job hunt, “your resume is your number one ammo,” says Monster career expert Vicki Salemi, who spent more than 15 years in corporate recruiting. When done right, your resume can open the door to an awesome job, she notes.

With stakes that high, it’s no wonder that a resume refresh also commonly fills people with existential angst. We get it—condensing your entire work history into a perfectly-worded typo-free single-page document that could potentially determine your entire career future is maybe just a little stressful.

But what if we told you it doesn’t have to be as daunting as you think? Monster has all kinds of resources to help make the whole process easier. Like you-don’t-have-to-even-lift-a-finger-if-you-don’t-want-to easier. Skip ahead to step six if this sounds like you. But if you’re more of the DIY type, follow the seven steps below to learn how to make a resume. You’ll be on the interview circuit in no time.

1. Start with the right parameters

Resumes are not “one-size-fits-all.” The format you should use and the information you should highlight depends upon your field, for starters. So you’ll want to structure your resume to fit the industry standard for the job you’re applying to. A quick way to start figuring this out? Check out Monster’s resume templates by industry.

Your experience also plays a part in structure. The answer to the age-old question of “how long should my resume be?” is that it depends upon how much time you’ve got under your belt. As a general rule of thumb, job seekers with under three years of experience should aim for one page, but those with more years in the field could go up to two. 
Keep in mind that a recruiter doesn’t have time to sift through the next great American novel. Back in her recruiting days, Salemi says she usually spent no more than three seconds on a resume. “Being succinct is key,” Salemi says. “Recruiters will lose focus and attention if you name every single responsibility you’ve ever had."

Lastly, there’s the question of chronological (jobs listed in order by date) or functional (jobs listed by relevance). We answer that question in the article “Should you use a chronological or functional resume?” but the gist is that functional typically makes sense unless you’re a job changer, are just starting out or have gaps in your work history. Otherwise, go chrono.

3. Use keywords to help you break through

You can't learn how to make a resume without keywords. When recruiters post jobs, Salemi says, they typically don’t read every resume that comes in—they’ll often start by having their “applicant tracking system” (a fancy name for recruiting software) filter out resumes based on keywords. Those keywords are terms or phrases the hiring manager has deemed to be valuable to the job.

So you’ll want to pack your resume with keywords… but you also need to be careful not to go overboard, since a human will hopefully read your resume eventually.

Thus, sprinkle those keywords throughout and provide a little bit of context with each. For example, a social media savvy job seeker might include the names of key platforms with some explanation such as, “Leveraged Instagram to showcase happy customers, increasing followers by 10,000.”

Need help coming up with keywords? Take words and phrases directly from the job description—mirroring the ad in order of mention as the hiring manager will typically put the most coveted skill sets at the top, says Salemi. Watch the video below to learn more about using keywords on your resume.

See all 5 steps and the complete Monster article

Thursday, July 16, 2020

39 Experts Discuss Their Favorite LinkedIn Strategy


LinkedIn is the largest business social networking site in the world. With so many different business professionals from a wide array of backgrounds we thought it would be best to call in some help to ensure you use the right LinkedIn strategy for your business.

Below is the advice from 39 experts who have spent a lot of time coming up with strategies they condensed into short snippets to help you grow your business through LinkedIn. These thoughts are grouped into relevant categories to make it easier for you to take action on specific areas of your LinkedIn marketing.

A. LinkedIn Profile

1) Jyoti Chaudhary  PMbyPM

I think a good profile picture and an eye-catching tagline is extremely important for reaching out and making new connections. Regular communication and nurturing are required to convert the business prospects into customers.

2) Nevena Sofranic  Omnes Group

People will decide in the first few seconds if they want to add you to their network. To grab their attention you need *a good picture*. A picture of you smiling will do the trick, but a picture of you speaking in front of prospects will make you look like an expert. People mentally digest pictures before they read.


B.  Find New Connections

How consistent are you with reaching out to new connections? These new connections can be anything from prospects to networking partners. You can find them through LinkedIn Groups and LinkedIn Search which we discuss in more detail later.

5) Marietta Gentles Crawford  Marie Brands for You

Ditch automating connection requests and using sales templates. Lately, since LinkedIn has had a resurgence, people are relying on hacks to get in touch with their target audience and sell their stuff.

Automation does not work! I can smell an automated invitation or script that comes immediately after I accept a request, and I will ignore or delete it immediately. It’s not an effective LinkedIn strategy, so ditch it and focus on adding value to your network. You can’t automate genuine relationship building.

6) Jeff Romero  Octiv Digital

One thing I have recently discovered a new LinkedIn strategy that works with exporting a list of my followers and segmenting them by the hashtags they follow.

Using this method when I launched a new agency last quarter, I was able to segment the data by those following hashtags like #digitalmarketing or #onlinemarketing and it gave me a quick list of people to reach out to.

I’ve had a great response rate (we’re already connected, so I’m sure that helps) and I already know these professionals are interested in the services my agency offers.


C. LinkedIn content

If you don’t produce content, you will struggle to stay competitive on LinkedIn. That is because LinkedIn is much more of a content repository now than it was even a few short years ago. Below we discuss what LinkedIn strategy for various content approaches.

15) KellyAnn Romanych Veterans Legal Institute

One LinkedIn strategy that works for me is to focus on supporting our donors. Many are humble and prefer not to self-promote.

I like, comment, and share their content to celebrate their compassion and generosity. It is heartfelt and genuine. Our donors know the value of creating great content and are grateful to have help in getting it out to those who can benefit.

16) Neill Marshall Health Search Partners

I have a Google alert on my top 160 potential clients. When they are mentioned in the media, I get a google alert that morning at 8:00 AM. If the article is positive, I share it on LinkedIn with a comment and tag them. They get bragged about without having to do the bragging and I build goodwill.

Read all 39 strategies and the complete article

Wednesday, July 15, 2020

9 Top Tips for Job Hunters

Barbara Arnold

Regardless of the unemployment rate, finding the right job can be a challenge. Volume One reached out to these experts and organizations to help compile this job hunters’ guide. Keep in mind these nine tips while seeking the job that’s right for you.

2. NETWORK

“Over 70% of today’s jobs are in the ‘hidden job market’ and are not advertised as posted positions.” –Staci Heidtke, associate director of Career Services at UW-Eau Claire

“Build relations – family, friends, acquaintances, former employers, and many more are important people when looking for a job. Most jobs are not advertised. Hiring is done through connections. Enquire within your own network, or try our network. Contact businesses directly – many appreciate your initiative.” –Candi Geist, former Market Leader at Manpower

4. CUSTOMIZE WITH KEY WORDS

“Target your résumé and cover letter to specific companies. Make changes to these application materials based on the organization and the position you are applying for.” –Staci Heidtke, UW-Eau Claire

According to a recent article on Money.com, companies now use Applicant Tracking Systems (ATS) to pore through numerous résumés they get for any open position. The ATS scans your résumé for keywords applicable to the job you’re applying for. Approximately 75% of candidates are taken out of consideration before a human even eyeballs your résumé.

ATS software is designed to scan vertically, so résumé that are centered are the best bet. Want to get through the “bot”? Make your résumé and application match what the job is asking for, and be able to back up with your skills and experience.

6. RESOURCES

Technology is helpful in a job search, but it’s no substitute for old-fashioned human connections, such as referrals from current employees and networking in your industry.

“Find a partner – like a staffing/recruiting agency. They make it easy for you to job search. … Applying with us is like applying with 50 area businesses.” –Nicole Kauphusman, former territory general manager at Express Employment Professionals

See all 9 tips and the complete article

Sunday, July 12, 2020

5 Job Search Tips For When You’re Over 50

Caroline Ceniza-Levine

I have received several recent reader questions about job search tips when you’re over 50:
When you are an older unemployed professional in your late 50's how do you survive and what strategies should you use to navigate through these difficult times we are currently in? – Thea

What are the best career pivot options and tactics for workers over 60? — Ken
Is there a point in pursuing/reigniting a career at my age?... Not looking to start a business but I miss being part of something, getting out of the house and feeling productive and saving money for the future. – Wendy

I write about job search tips regularly and don’t normally break out tips by age group. The mechanics of the job search are similar across industries, functions, levels and ages. I recommend a six-step job search approach:

  1. Identify your targets
  2. Create compelling marketing (e.g., resume, LinkedIn, networking pitch, cover letter)
  3. Research companies and industries
  4. Network and interview
  5. Stay motivated and organized and troubleshoot regularly
  6. Negotiate and close the offer
I would still recommend these steps for job seekers over 50 (or right out of school). That said, life circumstances and your career path to date influence your job search, and these will be different when you have decades of life and work experience. Here are five ways I would modify a search plan for a job seeker over 50:

1 - Start reconnecting socially ASAP
Reaching out to people generally comes later in your job search when you are clearer about what you want and have prepared how to talk about yourself. However, you never want your first approach to be about your job search, when you have not been in touch for years (or decades). Furthermore, with more experience comes more connections (hopefully) and more reconnections to be made as you likely have fallen out of touch over the years. 

Therefore, while you’re gearing up for your search – identifying your targets, creating your marketing – start reconnecting with your network on a strictly social basis. Just say hello and ask about what people have been up to. Focus on having genuine interactions without talking about your job search at all. An additional practical benefit is that it cleans up your database so you can see how many people you already know and can readily contact when you are ready to kick off your search. Your network, especially with decades of contacts, will be much more critical to landing a job than unsolicited applications to job postings (one reason to stop reading job postings).

4 - Summarize your unique value proposition
Whatever you decide to go after, you will have to convince others. To find a job, you need to convince employers. If you go into business for yourself, you need to convince clients. Having decades of experience is one qualifier, but it doesn’t differentiate you from others who also have extensive experience. What is it about your experience, skills and expertise that sets you apart and solves a problem for your employer or client? For example, your decades of work mean that you have experienced both up and down economies. Have you also worked across industries, with big and small companies, in growth market and turnaround situations?

Don’t make hiring managers guess or plow through years’ worth of information to pinpoint what your superpower is. Design your story with the highlights readily available. Have clear examples and metrics to share. Be able to talk about yourself with enthusiasm and confidence. If you don’t feel competitive for a job, then do more work around your marketing, research or interview practice till you feel ready. In order to convince people to hire you, you must first convince yourself.

See all 5 Job Search tips and the complete Forbes article




Friday, July 10, 2020

7 Steps to Writing a BULLETPROOF Job Resume

By Team Parle

Applying for a new job? You need a solid resume! This step-by-step guide will help you write a strong, professional resume for your job search.

A solid resume is the most important thing you can prepare when getting ready for your job search. It can make all the difference in how many interviews you land in the end.

It’s time you make your resume completely undeniable.


You want as many employers as possible to see what you bring to the table, but that won’t happen if they reject your resume for small mistakes. With these tips, you’re guaranteed to write a bulletproof job resume that can’t lose. 


1) Keep the Format Simple

Make sure your resume is clean and easy to read.
Don’t clutter the page with unnecessary elements like pictures or graphics. They don’t have a place in a professional setting and will likely put your resume out of the running.
 
No matter how much content you’re trying to fit on the page, keep the font readable. Shrinking it down won’t do you any favors.
 
And make sure you use the same font throughout the entire resume.
In case you didn’t know, certain fonts read better on computer screens, while others read better on paper.
 
For paper resumes, use a serif font, like:

  • Times New Roman
  • Georgia
  • Bookman Old Style
For electronic resumes, use a sans serif font, such as
  • Arial
  • Helvetica
  • Calibri
You want your resume to be easy to look at and understand. Make it as readable as possible for your potential employers.

4) Focus on Your Accomplishments

Your accomplishments are the entire point of making a resume. You want to show off what you’ve done and why that makes you the best person to fill an open job.
 
Skip the generic responsibilities and get as specific as you can.

Numbers are your best friend on this front. Show your growth in dollars and cents. Talk about how much revenue you generated for your last employer. Use percentages to show off how much business you can bring in.

When writing about your accomplishments, always begin with an action verb.
 
Getting straight to the action picks up the tone of the overall resume while keeping it short and readable. A few examples of verbs you can use are managed, lead, advanced, and engineered.


5) Customize It

Using one resume for every job application just isn’t going to work. If it’s generic enough to fit all those job listings, it’ll seem like you’re okay taking any old job.
 
That’s not what you want. Show them that you want this job.

Do your research into the company and the position you’re applying for. Be as thorough as possible so you have enough details to work with.

Customize your resume to match each of the job listings you apply to.
They don’t have to be totally different, but they should each highlight the skills and accomplishments relevant to the job. Make sure each recipient sees what you want them to see.

See all 7 steps and the complete article

Thursday, July 9, 2020

7 ways to Leverage LinkedIn in 20 Minutes a Day



You may be working from home but for many professionals that doesn’t equate to hours of spare time. Conversely, as we start to emerge from the COVID-19 fog, you know that you need to start generating new business and promoting yourself.

LinkedIn is a great resource to leverage in order to market and position your brand when you are still remote working. Many people think they don’t have time for LinkedIn even when they understand it is an important social media tool. However, 20 minutes a day is actually sufficient time to build and engage your audience to build your brand and generate material business.

Here are the things that you should check each day to achieve great results. Even if you do only one of these consistently, you will rapidly see the fruits of your labour.


1) Home Page: As soon as you land on LinkedIn, the Home Page is the first thing that you see. As you scroll down the page, you will notice the activities related to your network. There are several tasks for you here: You may like to interact with friends and colleagues who are adding value. You may comment or share the activities you find helpful. Algorithm-wise, comments are worth more than shares on LinkedIn – people will appreciate them as they’ll drive the reach of their posts.

2) Who Viewed My Profile?: On the Home page just below your picture, you will notice “Who viewed your profile”, followed by the number of views. Check out who is viewing your profile.

You want to be found. That’s what LinkedIn is all about. If you are getting found at rather frequent intervals and are attaining substantial three-figure numbers, you are well on your way to this goal.

Review the person who stopped by as they are interested in you. If they fit your “ideal client” criteria reach out and invite them to join your network. If you say you noticed they veiwd your profile, they’re 10x more likely to accept your invitation.

4) Invitations: Invite 10 targeted people to your network daily: Tell them how you know them, find something in common, be enthusiastic, reference their profile. Courtesy will get you far. I always thank the person in advance for agreeing to connect. When they connect, offer to introduce them to someone in your network if they wish. That way, your new contact feels they can benefit from the connection.

See all 7 ways to leverage and the complete Entrepreneur article

Monday, July 6, 2020

Your Resume Should Never Include These 5 Things to Get Your Next Job

Thursday, July 2, 2020

The 30-Day Job Search Plan: How to Land a New Job in 1 Month

Christian Eilers

Looking for a new job can seem like a daunting task, to say the very least.

On top of that, the coronavirus crisis has upended job markets all around the world. Unemployment numbers are higher than they’ve been for quite a while, and they’re likely not going to return to 2019 levels anytime soon. Because of this, job seekers today are going to face stiff competition from other candidates. 

To make sure you go about your job search in an effective manner and to give you the best chance at landing great interviews as soon as possible, follow our 30-day job search plan.

What is a 30-Day Job Plan?

Most of us don’t have the luxury of letting the job search drag on for 3–6 months as we find that one perfect fit. And, even if you have enough savings to last that long as you look for another job, the employment gap that’ll be seen on your resume will be a weak point when it comes to future career prospects. Not to mention the increasing cabin fever you’ll have to keep at bay the longer you take finding employment.
Our 30-day job plan aims to get you prepared for a new job in just a month, from start to interview. While ambitious, it’s also quite doable if you can stick with the plan with only minor deviations.

Things to Keep in Mind as You Search for Jobs

You can find yourself a job in as little as a day, sure, but it may also take months. In 2014, recruiting software company Jobvite conducted a survey in which they found that the average time it took for a person to get employed was 43 days (just over six weeks)

However, there are also differences in each industry, as you might imagine. In the same survey, hospitality jobs took just 36 days to fill on average, an entire week less than average, while healthcare jobs needed 65 days, or three weeks more than the average. 

According to 2020 data from the U.S. Bureau of Labor Statistics, more than 35% of people were able to find a job in five weeks or less, meaning a 30-day job search plan is quite feasible.

One of the most important things to do is to treat your job search as you would an actual job. Spend 30–40 hours on your job search each week and work at it each day without interruptions or side chores to give your hunt for employment the best possible chance to be successful.

Also, remember that everyone’s job search is different, so this plan (or any job plan, for that matter) can’t be a one-size-fits-all deal. Below, for example, you’ll find interview-related tasks in the later weeks, but they’re just as relevant in Week 1 if that’s when your interview is.

One final thing to keep in mind is that the job search can be quite similar to starting a new exercise regime. You’ll have to give it some time before you start seeing results, and it’ll be a lot of hard work at first. But, if you stick with it, you’re sure to have interview opportunities coming through in no time.

The 30-Day Job Search Action Plan, Week by Week

Week 1 (Days 1–7)

The first week of your 30-day job search plan will be a lot more difficult and packed with activities than the subsequent weeks. If I may put two idioms together, as you start pounding the pavement, you need to hit the ground running. However, once you get through the recommended job search tasks for this week, you’ll have an easier time in the weeks ahead as these actions begin to bear fruit.

Fix Up Your LinkedIn Profile In the professional world, your LinkedIn profile is crucial to have. Be sure your LinkedIn profile is in good shape by updating your profile image, adding your latest work history, achievements, and skills, and redefining your summary statement.

Cleanse Your Online Presence Most employers will do a quick (if not more thorough) check of each candidate on Google to see what comes up. As a candidate, ensure nothing offensive or controversial appears by searching your name on Google now. Also, clear up any material on your social media accounts which may cause a hiring manager to dismiss your application (e.g., political Twitter rants, photos of drunkenness on Facebook). 

Create a “Master” Resume Update your resume to contain the most recent information. However, this master resume won’t be the one you send, as each resume should be tailored specifically for each and every job you apply for. Use the master resume you create now to make it simpler for you to create a customized resume in the coming days.

Create a “Master” Cover Letter Similarly, a cover letter can’t be generic if it’s to wow the hiring manager. Create a master cover letter now, and later you’ll tweak it for each individual job you apply for.

Build an Online Portfolio Resumes shouldn’t be more than one or two pages in length, but, sometimes, this may not be enough. If you have project-type work in your past, such as graphic design or marketing campaigns, consider creating a website to host an online portfolio of your past work. There, you can go in-depth on each project, and the only room it requires on your resume is a simple URL.

Decide on Job Titles Before you actually begin to apply for various jobs, it’s important to know which you are willing to accept. In the modern age, job titles can vary quite differently and all mean similar things. For example, a customer service representative may be termed a “client happiness officer” at one company or a “support ninja” at another. Also, even without the fancy naming conventions, make sure you include every role you’d accept. For instance, you may be a technical writer or legal writer by trade, but a content marketing specialist position could match your interests, as well.

Set Up Job Notifications Head to a few of your favorite job boards (e.g., LinkedIn, Indeed), and do a preliminary search for your job titles. As you do so, you’ll have the opportunity to save the search to come back to it at a later date as well as the option to receive email alerts when new jobs appear which match your parameters. Doing this will make you very competitive as you’ll become one of the first candidates to apply.

Create a Spreadsheet The job search can get messy, especially the longer it takes and with the more jobs you apply for. Create a simple spreadsheet for yourself to stay organized. Have columns with the job title, company name, application status, date, and any other fields you find helpful. A job search spreadsheet will make certain that you don’t forget an important opportunity, or that you don’t double-apply to a particular job.

Take a Weekend Off As essayist Tim Kreider opined in The New York Times, “The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration—it is, paradoxically, necessary to getting any work done.” Since you’re treating your job hunt as full-time employment, it’s important to also have a work-life balance as you pound the pavement. Take a weekend off each week during your job hunt just as you would once you begin working again.

See weeks 2-4 and the complete 30 plan



 





Wednesday, July 1, 2020

10 Tips to A More Professional LinkedIn Profile


Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.
A hunting ground for headhunters, HR managers and new businesses looking for partners or opportunities, it will do you good to have a professional LinkedIn profile set up, to let you take advantage of this.
Unlike on Facebook, where profiles could be made up and are more suitable for personal networking rather than a professional one, LinkedIn encourages users to provide a highly professional look to their resume and/or profile on the networking site. Here are 10 things you can do to enhance your LinkedIn profile for a more professional look.

2. Temporarily Turn Off Activity Broadcast

If you’ve had LinkedIn for a while and have already connected with people, updating your profile will fill their feed and your ‘Wall’ with update notices. This means that if you happen to choose to update your LinkedIn with ‘old details’, for instance, if you are finally coming out as the HR manager that you are, your connections will think that you’ve only gotten the job recently.
By turning off your activity broadcast temporarily, you can silently update your LinkedIn profile without letting the world know.
Activity Broadcasts
To do this, go to ‘Settings’, and under ‘Privacy Controls’, you should be able to see ‘Turn on/off your activity broadcasts’.
Click on that and another overlay window will appear allowing you to uncheck the option.
After saving these changes, other users won’t be able to see every detailed profile update you’ve made. You can choose to leave it off or turn it on after you’re done editing.

7. Use LinkedIn Badges On Your Website

LinkedIn has a few different designs of profile badges that can help you promote your LinkedIn profile to the world.
To find these badges, go to ‘Settings’ and then click on the link to ‘Edit your public profile’. To the right, you will see ‘Profile Badges’. Clicking on Create a profile badge will bring you to another page where you can choose from the many designs available.
LinkedIn Badges
You can use the HTML codes of these badges to use on your blog, website or other forums that you frequently use. When users click on these badges, they’ll be automatically directed to your LinkedIn profile.

9. Personalize LinkedIn Email Requests

When trying to make a connection with a fellow professional, you have to send them an email request. The request is already standardized but it’s always a good idea to personalize the notes. The receiver would at least get an idea of who you are and if you are up to it, you can even cut to the chase and suggest a business meeting with the person.