You’re almost there. Your resume landed you an interview and now it’s time to seal the deal. So what’s the best way to prepare?
To find the answer, I looked back on my interviews, sifted through research, and most importantly, asked employees from today’s most coveted companies. I tried to find deep insights beyond the typical “sit up straight!” and “dress to impress!” tips we hear too much.
Below you’ll find the 12 best tips to help before, during and after your interview.
BEFORE THE INTERVIEW
1. Research Earnings Calls, Quarterly Reports & Blog Posts
In today’s world, content is king. Goldman Sachs publishes quarterly reports, Microsoft records its earning calls, and every startup has a blog.
With so much out there, I’m baffled that few of us look past the company’s homepage. It’s like we’re writing an essay on The Odyssey without quoting a single passage from the book.
Example: If you’re interviewing with Google, here’s two ways to answer: “What’s Google’s biggest opportunity in the next 5 years?”
- Weak: “I think wearable technology will be big because Google Glass and Apple Watch represent a new trend that shows...”
- Strong: “Call me geeky, but I was listening to Google’s quarterly earnings call and was blown away by the fact that display advertising hit over $5 billion in the past few years. Therefore, I think that…”
Neither answer is wrong, but the latter says much more. It shows you’ve done your homework and give answers rooted in data.
2. Use Google Alerts
Keeping up with company news is hard, especially if you’re interviewing with multiple places at once. That’s why Google Alerts is a savior; it’s a tool that emails you anytime a new story appears for a specific term. That way, you learn about current events without searching for them.
Example: If you’re applying to Creative Artists Agency, follow these steps:
- Go to www.google.com/alerts
- Type in “Creative Artists Agency”
- Put in your email address if you’re not already logged in to Gmail
Soon enough, you’ll get updates on CAA and have more ammo for your interview.
*** #3 brings up a security issue on multiple browsers so skip it.
5. Craft Your “Story Statement”
Though most interviews start with the same prompt (“tell me about yourself” or “walk me through your resume”), we blow it off with boring answers like:
I studied [major X] because I really care about making a difference in [industry Y] as you can see through my last job at [company Z]…
This answer is like tearing out the first 200 pages of your autobiography. You leave out everything that gives meaning to why you want this job in the first place. What was your moment of epiphany? How did your childhood influence you? Why does this job move you? Most people don’t answer these questions. They start and end with their professional experience, leaving little to inspire the interviewer.
Next time, use what I call a “Story Statement,” which is a Cliff Notes of your autobiography.
Example: Here’s an amazing Story Statement that Teach For America fellow Kareli Lizarraga used for her interviews.
I grew up in California and Arizona after immigrating to the United States when I was four years old. Since neither of my parents went to college, I relied on my high school teachers to help me apply to top universities. With their support, I was able to attend the University of Pennsylvania. Then I spent a summer at a Washington DC law firm, which represented low-income students and helped me realize that my passion lay within creating educational opportunities for all.
I decided to become a teacher because I see myself so deeply reflected in the stories of so many students in your schools – and that’s why I’m so excited about the opportunity to interview with you today. Like my teachers did for me, I want to impact the next generation of students by supporting them and understanding the experiences they’re facing.A Story Statement shows that you’re a person, not just a professional. It also makes it easy for your interviewer to predict the next chapter of your story. For Kareli, Teach For America is a logical next step. Of course, if she interviewed for Apple, she may change her Story Statement to include an early experience with her first computer and talk about how her passion for tech grew from there. For a Bain interview, she could mention how she started problem solving at a young age and now wants to do it on a big scale.
Chances are, we’ve all had experiences we can connect to where we’re trying to go. It’s just a matter of selecting the right ones to tell our story. That said, if you struggle to craft your Story Statement for a particular interview, you might be applying for the wrong job.
See all 12 tips and the complete Forbes article