Thursday, March 26, 2020

7 of the Best LinkedIn Tips for Professionals

LinkedIn is the world’s largest professional network with over 660 million users from 200 different countries. This makes it too big of an opportunity for you to ignore.
It is especially great for B2B marketers as the platform has over 63 million decision-makers from different companies and industries. This presents an unmatched opportunity for B2B marketers to connect with potential clients and generate qualified leads. 
And, these are just two of the many LinkedIn stats that can convince you of its value as a marketing platform, especially for B2B marketers. But is LinkedIn just meant for B2B marketers? No! Anyone can benefit from LinkedIn by establishing a solid presence on the platform and amassing enough followers. All you need is a push in the right direction and that’s what we are here for.
In this post, we will discuss 7 of the best LinkedIn marketing tips with you that actually work. You can use them to build your brand on LinkedIn and beyond.

5. Sponsor Your Winning Posts

As we all know, some of the content that we create works and some doesn’t. 
The smart thing to do is capitalise more on the content that does well to get the maximum benefit out of it. That is where LinkedIn’s “sponsored content” option comes into play.
Wait… What is sponsored content?
Sponsoring content is basically like native advertising on the platform. You can sponsor your best content to have it shown on the feeds of your target audience even those users outside of your professional network. This increases the reach of your content and gets it more views from the right audience. This is an excellent way to market yourself and get noticed by the bigshots in different companies, who could be potential clients.

7. Leverage LinkedIn Analytics

No marketing initiative is complete if you don’t track and measure its performance. LinkedIn has a built-in analytics tool that can help you see how your efforts on the platform are going. Using the “Company Page Analytics” feature you can assess how your company page is performing. You can specifically see which updates are getting the highest engagement and which ones are a complete failure.
You can then use those insights to fuel your future marketing efforts and create more engaging content. So, if you haven’t used LinkedIn analytics yet, try it now.

Wednesday, March 25, 2020

6 Job Search Tips for the Coronavirus Era

Lisa Rabasca Roepe


As companies move to remote work to fight the coronavirus pandemic and an increasing number of workers are being laid off or furloughed, you might be wondering if you should continue to send out resumes or just assume that no one is hiring for the foreseeable future. It’s true that economists are predicting a recession, but career experts say it’s best to keep networking and applying, provided you change your approach a bit to acknowledge these are uncertain times. 

“Companies might not be hiring today, because they’re trying to figure out how to do business virtually, but they will be hiring,” says Danielle Beauparlant Moser, managing director and executive coach with bltCareers in Asheville, NC “The people who continue to relationship-build and share their ideas will be in a better position when companies start hiring.”

Most HR departments and managers are just getting everyone up to speed on the logistics and daily routines of a fully remote workforce so it might be difficult to reach people in the first few weeks of the transition, says Kathleen Landers, executive director of SEQUENCE Counseling and Consulting Services in Silver Spring, MD. Plus, “people have a lot of concerns—they might have elderly parents, relatives in other countries, young children to take care of, even their own health issues.” 

Be prepared for job openings to be put on hold or disappear, even if they’ve been open for a while. That doesn’t mean they won’t open up again in a few months. Landers admits she herself was getting ready to hire someone but decided to put that on hold for a few weeks. “If I can tell my business will maintain the same level of income and consumers will still want the product, then I will move ahead,” she says. 

With all that said, you can still be actively working on your job search. These tips will help you navigate the process during the pandemic and the accompanying economic slowdown.

1. Consider How Urgent Your Search Is

If you can afford to put your job search on hold, you may want to wait it out, Landers says, because it could be challenging to get on a hiring manager’s radar right now. “If you’re currently employed, think about how to make your job more palatable,” says Nancy Halpern, founder of Political IQ, a Manhattan-based leadership-consulting firm focused on developing emotional intelligence. “If you’re not employed, don’t think of your next job as the perfect job. It might be short term.” 

While many industries have and will continue to be hit hard by the COVID-19 pandemic, others are still hiring. If you’re unemployed and need a stopgap, consider looking there or wherever else you can find an opportunity that makes sense for you—and pays the rent and puts food on the table—in the meantime.

6. Boost Your Skills

Now is the perfect time to work on bolstering your qualifications, Moser says. Analyze job descriptions by listing each required skill and experience. Then consider whether you have that exact skill, if you have the skill but haven’t used it in a few years, or if you’re lacking the skill entirely. Use that information to determine what you need to brush up on to make yourself an even better candidate when the job market picks up again. 

For instance, if you’re applying for social media or marketing specialist positions, the listing will likely require experience with Google Analytics and Hootsuite. Being certified in either or both would make your resume stand out. 

There are plenty of free online course including MOOCs (Massive Open Online Courses), EdX classes (featuring free courses from MIT and Harvard), and free Microsoft training and tutorials. (Find more sites that offer online courses here.)

If you’re not sure where to start, check out these classes for digital marketing, coding, and data science.

During an economic slowdown, it’s important to focus on what you can control—improving your skills and reaching out to your network, Parsont says. “You can lay the groundwork now so that when the crisis is over you have opened doors and rekindled relationships.” 

See all 6 tips and the complete "The Muse" article




Thursday, March 19, 2020

10 ways to make your LinkedIn profile stand out to recruiters

Wednesday, March 18, 2020

Why Authenticity Is the Sole Tactic You Need to Succeed on LinkedIn

By Robbie AbedAuthor, writer, and founder of Firemeibegyou.com


I truly believe that LinkedIn is the most powerful social network of all of the major social networks, including Facebook, Twitter, and Instagram. LinkedIn is where business happens, plain and simple. And if you're an entrepreneur starting a company that you hope will be big one day, you simply can't ignore this powerful social network.

I've been on LinkedIn since 2006, and it has single-handedly changed my career and entrepreneurship trajectory. It has provided me with new career opportunities, new business partners, employee referrals, and connections to wealthy investors. For entrepreneurs, LinkedIn works really well.

I've been able to amass over 30,000 connections on LinkedIn, and that number continues to grow every day. To achieve this success, I've used a single approach that has worked since day one: authenticity. If anything sells on LinkedIn, it's this.

Every year, I post a reflection called "Robbie's Last Year: The Good, Bad, and Ugly," where I talk about everything that happened with my company and even my personal life. Every year, this post consistently generates the most comments, likes, shares, and even InMails (LinkedIn's messaging system). 

Many of the comments and InMails that are sent to me are from people who have had the same struggles I've had. Many of these people are strangers that I've never interacted with before, and they're opening up to me about their life and business struggles. I'm able to forge new connections and new business opportunities by simply being genuine and talking openly about my successes and failures.

If you want to build better relationships with your connections, this is easily the way to go. Many of your connections read your content every time you post it but never comment, like, or share it. And since LinkedIn doesn't tell you exactly who's viewed your content, you're left in the dark.

When I write authentically and talk deeply about a subject that's either taboo or just not talked about enough, my engagement skyrockets. The "lurkers" who usually don't like or comment on posts actually start engaging with my content. By writing authentically, you've given them permission to open up to you as well.

Read the rest of the Inc.com article

Tuesday, March 17, 2020

3 Pieces Of Career Advice Your Parents Gave You (That Are Total Crap!)



Parents, we appreciate you. We know you want your kids to succeed and reach great heights. But the truth is, your career advice may actually be hurting them. 

The job search methods you were once trained on are no longer relevant. The safeguards you've placed for your children are counterproductive. Basically, the professional world you were once in is over. Non-existent.

Now, Indeed job searches are here. Job hunting has morphed into this paper-hating, competition-filled, digital black hole where Skype interviews are the new norm. Yes, say goodbye to the 90's and to mailing resumes.

Kids, no matter which age range you fall into, chances are you've received boundless pieces of wisdom from your parents on how to conduct the best job search and achieve career success. We're here to tell you that most of it is crap. Utter crap. The kind of advice that will leave you jobless for a very long time.

Here are three common pieces of bad career advice your parents have probably given you, and what you should do instead.

1. "Find A Job, Any Job!" 

We know that jobs provide you income, but in today's world, you shouldn't just be getting a job just "to have a job," unless your personal or professional circumstances are forcing you to pick up something temporary.

A job is part of a bigger picture—your career. The amount of jobs, kinds of jobs, and length of time you stay at any job says something about you.

If you're job hopping too much, for example, it could come off to an employer as you being unreliable.

If you are choosing all sorts of jobs in all kinds of fields, you can come off as being unfocused.

The key here is to hone in on what you love to do. What career would you truly be happy in long term? When we say long term, we mean 3+ years. Once you get clear on this part, start searching for jobs that help you build and grow in your chosen career path.

Example: If you want to be an art director, research what entry level jobs can help you build your skill set to get you to that position one day. Get the facts. Search for the exact job title that fits your dream job and write down what its requirements are.

Ask yourself questions like:
  • Does this position require school, i.e. a certain degree or certificate?
  • Does the hiring manager require a particular amount of experience?
  • What will be my day-to-day responsibilities?
  • What soft and hard skills will I need to be successful in that role?
It's all about doing your homework.

Randomly choosing jobs to fill in a gap or get a quick income is not the way to do it. You'll end up making less money in the long-run, and wasting time in odd experiences that don't fit who you are and where you want to be professionally.

See bad advice 2,3 and the complete WorkitDaily article

 

Thursday, March 12, 2020

LinkedIn Career Expert Says to Get Your Next Job, Your LinkedIn Profile Should Have These 7 Simple Things

By Peter Economy

Your LinkedIn profile serves as your first impression with potential employers. And 65 percent of people believe that the impression you make online is just as important as the one you make in person. So, making a great first impression is key to landing your next opportunity.

Check out seven tips from LinkedIn career expert, Blair Decembrele, on how to perfect your LinkedIn profile.

5. Ace your summary.

Think of your summary as your "about me." Try to sum up your experience in about 40 words and make sure you include any keywords and/or skills that you've seen featured in descriptions for jobs that seem interesting to you. A robust summary section makes your profile more likely to show up in a hiring manager's search and gives you the opportunity to share more about yourself.

6. Ask for recommendations or referrals.

Asking for recommendations from a peer, manager, direct report, professor, or client on your profile is a great way for hiring managers and recruiters to see what others say about your work. Or even better, if they are connected to someone at the company where you want to work, ask them to refer you. Job applicants who are referred by an employee are 9X more likely to get hired. 

7. Put your profile to work.

Once you've set up or refreshed your profile, start searching the 20+ million jobs on LinkedIn, and set up job alerts so you're among the first to be notified when a relevant job is posted. Applying for a job within the first 10 minutes of receiving a relevant job notification increases your chances of hearing back by up to 4X.

See all 7 things and the complete Inc. article



Tuesday, March 10, 2020

Check out LinkedIn's Interview Prep resources. 26 Questions, Answers, and Frameworks. Videos and More

1) Tell me about yourself.

 

Overview 

A lot of jobs require someone who can think on their feet or present ideas with crispness and clarity. This question provides employers with an early preview of your core skills, your personality and your ability to respond to an unstructured question.

 

4) Why should we hire you?

 

Overview 

This question tests how persuasive you are. Interviewers want to see if you can make a calm, confident case for yourself, even if they’re acting skeptical. They’re looking for factual and compelling answers.

 

7) Tell me about a time you were successful on a team.

 

Overview 

If you can show that you’ve helped a team move through a challenge, you probably have strong communication and interpersonal skills. These kinds of “soft” skills are in high demand and make people successful in their jobs.

 

Read all 26 Questions, Answers,  Frameworks.  Videos and More

 

 

Thursday, March 5, 2020

Using Instagram for Your Job Search: Tips and Tricks

By

Sure, you’ve got LinkedIn covered, but Instagram? Using Instagram for job searching is most likely not at the top of most job seeker’s minds, but it can be a potentially untapped source.



Instagram is a widely used platform. Currently, 1 billion people use it every month, 500 million use Instagram Stories daily, and 63% of users log in at least once a day, spending an average of 28 minutes on the app.

With so many people interacting on Instagram, it can be a great resource in your job search. Let’s go over a few ways you can use this social media platform to your advantage.

Create a Professional Instagram Account

Whether or not you already have an Instagram account, consider creating a new account dedicated to professional use only. This can keep your personal life separate from your work life—think of it like a LinkedIn version of Instagram. Here’s how to make your professional account shine.

How to Fill Out Your Profile

Instagram can be used as a personal branding machine. You’ll want your profile to be consistent with other professional social media accounts you have and clear on what your expertise is and what you can offer to potential employers.

Start out by making sure your new account is public. This allows anyone to see your profile, whether they are following you or not. You want employers and industry peers to be able to easily see your profile.

Next, make sure you add a headshot-style photo—the same one you use on LinkedIn is ideal. Add in a website link too. This could be to your personal website, your online portfolio, or your LinkedIn or Twitter page. In the bio section, you have 150 characters to sell yourself. A good place to start may be to talk about your current job or skills, what sort of new job you’re looking for, or a list of your professional passions.

Search and Use Hashtags

Use the searchable hashtags to find other people who could be added to your network, companies, and even open jobs. This is a great way to uncover companies and jobs you weren’t aware of before.

Some popular hashtags to consider for your job search are:
  • #remotework
  • #remotejobs
  • #jobs
  • #jobsearch
  • #jobsearchtips
Also focus on looking through the top hashtags for your specific career field. For example, if you’re a virtual assistant or a marketer, these may be helpful:
  • #virtualassistant #virtualassistantjobs #virtualassistantlife
  • #marketing #marketingmanager #marketingmanagerlife
You should also use industry keywords as hashtags to describe pictures you’ve posted. For example, if you attended an important marketing conference or workshop, you could upload a photo of the event with #marketing and #(nameofconference), or the hashtag the conference is already using.

More Tips and Tricks PLUS the complete FelxJobs article

Tuesday, March 3, 2020

6 innovative ways to conduct a job search that will get you ahead of the pack

Jonah Malin

There’s nothing more stressful, nerve-wracking, and time-consuming than looking for a new job.

It can take months and even years of daily work to find a situation that is stable while offering the career path that you desire. But the way we conduct job searches is changing. We are no longer confined to mailing paper resumes and “dropping in” to see if there is an HR person or executive willing to hear your pitch. In a highly competitive work environment, those strategies are a thing of the past.

But how are modern job seekers supposed to compete with individuals who understand the market, have more experience, better connections, and deeper pockets?

Here are six innovative ways for you to conduct a job search that will get you ahead of the pack.
  • Take a company-first approach
A lot of college graduates are conditioned to look for specific roles that will set them up for fruitful careers. For example, if you have a marketing degree you would be inclined to research entry-level marketing coordinator, associate, and specialist positions. The company doesn’t matter as much because you are just trying to get a foot in the door.
While this approach works for some people when they’re first starting their careers, individuals that are tired of job-hopping should consider conducting a company-first job search.

Decide what interests you most about your “dream company”. A few important things you should think about are company size, location, benefits, and longevity (startup environment vs industry leader).

Obviously, modern job seekers are also invested in company culture, so consider the values that are most important to you and how you work best. Some people prefer large group settings while others like to slip their headphones on and zone in for hours at a time, undisturbed.

Then make a list of companies that fit what you want and keep an eye out for job openings. If nothing in your field is available, don’t be afraid to send in a detailed cover letter and resume explaining why you’re a great fit!

  • Remember that social media matters- use it to your advantage
When we think of “job search” and “social media”, the obvious choice is LinkedIn.

You know, the platform that was built for employees to network and find new companies.

But we often forget that a lot of people are also on Twitter, Instagram, and Facebook.

If you want to get a unique jump on your competition, make it known on more personal platforms that you are currently on the hunt for a new opportunity. Share things you find professionally relevant to your job, find the latest job openings by searching on various social platforms, link to your portfolio, and develop high-level relevant content that companies may be interested in.

If your social media pages are full of memes or anything that an HR person may find offensive, it’s probably best to cleanse your pages. Social media should work for you not against you.





Monday, March 2, 2020

LinkedIn listed 10 skills with the highest demand in 2020

By

What skill does the workforce value most? What are the 10 skills that are the highest in demand in 2020?

Recruiters around the world have a front-row seat to the changing mix of skills most prized in the business world. And understanding what those skills are can give you a tremendous boost. But these skills tend to change gradually over time. And only the most sought-after hard skills evolve in a light-speed, pushed mostly by the relentless transformation of the technology.

Here are LinkedIn’s 10 skills with high demand in 2020:

1. Blockchain

6. Business analysis

7. Affiliate marketing

Blockchain

Blockchain, in essence, is a growing list of records called blocks that are linked using cryptography. Originally, blockchain was invented by someone you probably know called Satoshi Nakamoto.

It was first invented in 2008 in order to serve as the public transaction ledger of the cryptocurrency bitcoin. And with that, the first digital currency to solve the double-spending problem without the need for a trusted authority was solved.



What is a blockchain?

 See all 10 Skills, their explanations and the complete LearnWorthy article