Thursday, November 20, 2014

3 Things Your LinkedIn Summary MUST Say



Your LinkedIn summary is 2,000 characters of prime real estate to genuinely differentiate yourself among the three million member online community.

1) Make it personal.

Before you even get to the details of the work, show yourself to be a human being interested in a genuine human connection. The interviewer is not a criminal investigator, and you are not sitting under the hot police lights. It’s not an adversarial relationship, but a collaborative one. The interviewer is looking to support and advance his organization’s goals, and so are you – that’s what you have in common.

Find additional areas of mutual interest by researching the person interviewing you. Nearly everyone has an online presence in social media. Perhaps you’ll come across a personal blog and discover you share a hobby or pastime. Another possibility is uncovering the interviewer’s whitepapers and articles about the future direction of the company or the industry at large.

2) “Extra! Extra! Read all about it!”

The days of the printed newspaper are (almost) over. However, the concept still holds true: find out news about the company and weave that into your interview. This strategy is far superior to looking at the company’s website, which likely doesn’t keep up with the news. Furthermore, most of your competitors are merely relying on the “about us” and “company history” pages.

Search Google news to see what the business is working on, about to launch, or just delivered that won industry recognition. In the interview, use what you’ve discovered to speak to the company’s pain points and hot buttons. Align your particular brand of skills and expertise with the priorities in the organization right now.

3) Be the man (or woman) with a plan. - Read How to Be The Man / Woman and the complete Careerealism article

Tuesday, November 18, 2014

How to get the most out of your LinkedIn recommendations

The use of technology has changed not only the way we do business, but also the job-search process. Today, many job seekers are foregoing formal letters of recommendation and instead are asking for recommendations they can include on their LinkedIn profile.

Before you begin soliciting LinkedIn recommendations, take a deep breath and get strategic in your efforts. What’s important to recruiters and hiring managers isn’t the number of recommendations, it’s the quality that counts. For example, one of my clients was excited to show me that she had obtained a recommendation on her LinkedIn profile:

Recommendation (co-worker): “Brittany is fabulous and I really enjoyed working with her at ABC Company.”

The problem? The recommendation was too short and didn’t include specific information that would be helpful to a recruiter or hiring manager. The best way to get high-quality LinkedIn recommendations is to treat them similarly to obtaining formal recommendation letters:

7 Ways To Pump Up Your Resume



Hiring managers sometimes have to read over hundreds of resumes each day. They all start looking the same, as you can imagine. What does it take to write a strong, compelling resume that will catch their attention? Pump up your resume to make sure you’re considered for the position you want.

That’s the prize-winning question! Because hiring managers, recruiters, or HR assistants are individuals, they have different things they find appealing. What works for one, might not work for the next. But, there are some universal qualities that comprise a “good” resume that will appeal to the vast majority.

And, that’s what you’re shooting for. Something that gives your resume a better chance of getting read than the other resumes that are putting these poor folks to sleep. You want to improve the statistical probability that your resume will be selected for an interview.

Here are some safe bets for turning your light-weight resume into a heavy-weight contender. Nothing crazy here, folks, because you don’t want to stand out in a bad way! (Imagine your resume being passed around to other recruiters for them to giggle at.) For the right kind of attention, try these ways of pumping up your resume.

1. Avoid Using A Template

According to The Undercover Recruiter: “Using a template will never make you stand out and chances are your application will be cut short due to your resume being the same as every other job seeker’s.”

Your resume should have a unique design. But, what if you’re not a Microsoft Word wiz? Look on Youtube for lots of formatting how-to videos and tips.


4. Emphasize Your Personal Brand

Write about your personal brand strengths throughout your resume. Check out this article if you’d like to know more about personal branding. Here are some ways to get ideas for yours:
  • Ask others what they value in you and how you work.
  • Look for accomplishments on old performance evaluations.
  • Consider assessments to gain a deeper understanding of ways you can describe your strengths.

7. Put Your Best First

To really knock out your competition, don’t save the best for last! Front load each bullet point, putting the biggest part of the success first. Like this example:

Before:
Navigated intense challenges of recruitment to onboard astounding 17 director-level and researcher recruits.
After:
Brought onboard unprecedented 17 director-level and researcher recruits, navigating intense recruiting challenges.

You can also frontload your document with your biggest accomplishments in the summary. Don’t wait to hook them with your greatness! Put it out there right from the start.

Employers want to know what sets you apart! Why should they hire YOU? If your resume lands you an interview, but there’s another candidate you’re sparring in the ring with, it could be your amazingly strong resume that puts you over the edge and wins you the job.

That’s the sweet science of pumping up your resume. Now, go get ‘em, tiger!


Read all 7 ways and the complete Careerealism article

Monday, November 17, 2014

3 Strategies to Leverage the Value of Twitter in a job search

If these clients would tap into the research they’ve done on the companies they're targeting, they could reap plenty of benefits from Twitter in just 10 to 15 minutes, a few days a week, especially because the majority of job seekers aren’t doing anything with Twitter.


1. Stay Focused on Your Job Search and Your Personal Brand

Don't start or engage in conversations not related to your job search. No one really needs to know what you had for breakfast or what movie you saw last night.

Keep the majority of your tweets relevant to your personal brand, industry, areas of expertise, and value to your target companies. That doesn’t mean you can’t tweet off-topics and humorous tidbits, when you have extra time.


2. Do a Lot of Retweeting

Simply the act of tweeting again a tweet that someone else has tweeted, retweeting (abbreviated as "RT") is one of my favorite ways to use Twitter and one of the best ways to save time there.
Even if you do nothing else on Twitter, posting relevant retweets can be a powerful way to build brand evangelism, a quality Twitter following, and get on the radar and stay top-of-mind with people you want to notice you.

First, gather up a long list of the right people to retweet. Who are these people? Colleagues, industry thought leaders and subject matter experts, top-level executives (or hiring decision makers) at your target companies, and executive recruiters in your niche, to name a few.

Search for them on Twitter, follow them, and start retweeting them. It’s as easy as that!

It’s critical to include in your retweet the @username of the person who originated the tweet, because they’ll see the retweet on their "Notifications" page. Chances are you’ll get noticed, if enough of your retweets show up there for each person you’re retweeting. If a good retweet doesn’t mention the original author, take the time to track them down and include their @username.

Retweeting Strategies to Help You Get Noticed

See the strategies + Step 3 + the complete article

Monday, November 10, 2014

10 Places To Promote Your LinkedIn Profile



Think of your LinkedIn profile as the hub of your online identity. All of your online content should lead to your profile, and your profile’s purpose is to guide readers to call you or request your resume.

When you think of your LinkedIn profile this way, you’ll see why it’s critical to secure a custom URL for yours if you don’t already have one. You can achieve this at no cost by logging in to LinkedIn and navigating to Settings > Edit Public Profile > Create Custom URL.

Once you have a custom LinkedIn URL, what do you do with it? How can you share it with others to help drive traffic to your profile and interest to your resume?


1. Your Email Signature File

Arguably the most important place to include your LinkedIn URL is in the signature file of your email host. This feature can be accessed from your email system’s settings page. Note that I’m speaking of your dedicated job search and career management email address here, not your employer, business, or personal email account.
  • The simplest email signature is your name, of course, but if you’re using this email for job search and career management purposes it really should contain more information such as:
    • A title or positioning statement
    • A tagline or power statement
    • Your personal contact information
    • Your LinkedIn URL along with links to other key social networking sites.
    • A link to your blog or Twitter stream, if pertinent and appropriate.
    • You may wish to consider including a photo.
  • A great app to use to create a good-looking email signature is Wisestamp.

2. Your Bio Or Marketing Brief

Because resumes are highly specific and focused tools these days and are generally highlighting your qualifications for a specific role rather than a range of possible positions, they aren’t effective networking documents anymore. Bios or marketing briefs are better suited for networking purposes (a bio presents a third-person narrative description of your brand and career story, while a marketing brief provides a richer array of information about your candidacy, impacts, and goals). Most job seekers will need one or the other, not necessarily both.
  • Since the task of either of these documents is to lead the reader to learn more about you, it’s appropriate to include your LinkedIn profile URL. It can be embedded as a link or listed in full address form.
  • You can also insert a QR code leading to your profile.

3. Your Business Card

Depending on your job search geographic targets, you may or may not need to do local or regional face-to-face networking as part of your search. If you are, consider making or securing a business card not affiliated with your current or most recent employer.
  • Use a positioning title that echoes the one used in your LinkedIn profile headline.
  • Include all of your contact information along with URLs to social networking profiles, including LinkedIn.
  • You can use a QR code which leads readers to your LinkedIn profile if you like, though I would also recommend listing your URL in non-QR code form as well, since many folks do not have a QR reader or functionality.
  • Don’t forget to highlight your core competencies and career brand on your business card as well.
    Places 4-10 and the complete Careerealism article