Thursday, July 31, 2014

4 Ways LinkedIn Publishing Can Help Your Job Search


When you think of job seeking using social media, what is the first network that pops into your head? If you didn’t think of LinkedIn immediately, then you’re probably in the minority. The professional network is a great tool that recruiters and job seekers use to look for candidates and jobs respectively.

There’s loads of ways you can use LinkedIn to your benefit during your job search, but now there’s a new feature that can really make you stand out from the job-seeking crowd and show off your expertise.

I’m talking about LinkedIn Publishing. The social network has been providing a publishing platform to its global influencers since 2012, but announced in February this year that they were rolling out the feature to all LinkedIn users. (If you haven’t been invited to publish yet, you can apply for it here if you have an existing LinkedIn profile.)

This is great news to professional bloggers who now have an extra platform for their content, but how could it benefit you during your job search? Here are four ways it will!

1.) Show Off Your Expertise

The best way you can use LinkedIn Publishing is to write articles about the industry you’re looking to get a job in. Not only will this showcase your knowledge, it will also show off your writing skills and your ability to communicate – great soft skills to possess!

Another great thing about LinkedIn Publishing is that your connections get a notification whenever you publish a post, meaning that if you’re connected to a lot of recruiters, you and your posts are always on their radar!

3.) Grow Your Reputation
It goes without saying that recruiters and hiring managers are more likely to go with the candidate that has the best possible reputation, and this is yet another perk of using LinkedIn Publishing to its full potential. As long as you’re creating consistently high-quality content, which gets people talking, you’re already on your way to building a good reputation.

Also, it’s not just LinkedIn users that will see your content. Depending on the type of keywords used and the amount of views and engagement your post receives, these LinkedIn posts can gain search engine traffic, giving yourself an even better change of growing your reputation outside of the boundaries of the LinkedIn site – exposing your personal brand to recruiters off-site.

Read all 4 ways and the complete B2C article

5 Ways To Be Smarter With Your Job Search

Here are my job search tips to help you stand out:

1. Determine Your Brand And Value Proposition

What will you bring to the employer? What makes you better than the rest? This needs to be communicated in your resume, cover letter, interview, and even as you network. Have your elevator speech down. If you met the CEO of your dream company and had 30 seconds to talk about yourself, what would you say?

3. Research Every Organization Before You Submit Your Resume

You need to know about these companies well before an interview. It shows your professionalism and more importantly your interest in the company. Employers want employees who will love their company, not just the job. This will help you stand out by showing you are genuinely interested in the organization and you will be ready to hit the ground running day one.
Don’t just check out the company’s website. Read articles on the company and create Google News alerts for companies you wish to work for. Your goal is to impress the employer with your knowledge of their company.

Wednesday, July 30, 2014

8 Steps That Will Get You Hired


The Job Seeker’s Success Formula

Success is a process

Athletes will likely agree with me that developing skill, building technique, taking care of their body and mind requires daily care. Proper routine becomes a critical factor in their success. Professional musicians are no different and each one can relate unique stories about the development of their technique as well as their musicianship. They develop individual regimens that become a trusted part of every day.

Just like athletes and musicians, jobseekers develop routines and processes. Some good, others…not so much. The list of activities include attending jobseeker support groups, networking appointments, presentations at libraries, daily activity on LinkedIn, finding and applying for posted positions, reading and learning more about their professions, and possible classes and certifications. Did I mention cover letters and résumés? Thank you notes and interview preparation?

Did you make this common mistake?

Often, after being laid off, jobseekers may panic and rush to put together a résumé and apply for any number of opportunities. However, today’s job market is constantly changing. An industry has evolved to support the hiring process. To be successful in today’s market, a jobseeker must become an expert in the advancements in his or her industry to be credible. Next, he or she must understand the new hiring processes.

Why jobseekers quit

  1. The quality of the activity determines the quality of the result. So if the action was of high quality, then the result brings high value.
  2. When the results are deemed poor by the jobseeker, then that person is more likely to give up. They quit.
When an activity doesn’t bring in any results or when the results only have a negative impact, then it’s reasonable to stop that process.

Jobseekers spend a lot of energy on the job search. They give it their very best and when they get calls for jobs that are a poor fit and don’t bring even a consideration of a living wage, they give up. That’s reasonable.

Further, when a jobseeker gets nothing back from all their effort—nothing; why should they continue that process. That’s reasonable.

Lastly, when jobseekers are treated poorly by the hiring community (this is my biggest “beef”!!!!), when they receive contracts that evaporate, interviews for positions that disappear or didn’t exist to start with, promised calls that never happen— It’s no wonder they give up. That’s reasonable.

Finding a job is a marathon rather than a sprint.

Don’t quit. Do this instead.

Jobseekers might consider a different approach:
  1. If the result was undesirable, then change the process that created it.
  2. Realize that every response has valuable information IF the jobseeker asks the right questions.

Case study: Meet Toni

Toni had been in a transition job for 18 months when we met up. The position paid half of what she was making and the work wasn’t in her field of expertise. It barely paid the bills. None of her efforts resulted in an interview. She was ready to give up and resign herself to never getting back to her industry of choice.

As we began working Toni carefully studied changes in her industry. She realized that she would likely have to move out of state. She diligently applied herself to learning our process to create customized cover letters and résumés that would get through the online systems (ATS), and parallel the hiring process with regard to additional information. Calls began coming in…but:

After four months of work she said, “Marcia, these people see me as being qualified for positions that are lower than my expertise.”

It was an excellent observation. Somehow we were sending the wrong message about where Toni fit in her industry. We went back and selected five job postings that were at her level of expertise. We compared the language used on the postings with the job descriptions on her résumé. Then we changed the language in her last two positions to reflect the current language found on the job postings.

The “right” interviews began to surface. A job offer came last week.

Case study: Meet Mike


Tuesday, July 29, 2014

6 Tips for Writing Successful LinkedIn Articles

Back in February, publishing articles on LinkedIn was the hot topic. LinkedIn had finally opened up their publishing platform to all users, which would help them showcase content and improve their credibility. Unfortunately, many are still having trouble making this option really work and getting that visibility that every article needs to thrive.

LinkedIn is a great place to publish articles, it just isn't a great place to publish any old article you have lying around. You should have a strategy and consider what types of content work best for LinkedIn if you really want to find success.

How to Write Articles that Will Succeed on LinkedIn

LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook, according to a report on Buffer App. It doesn't necessarily win when it comes to the social sharing of your stories, but it does when talking about direct traffic to your site. In other words, the benefits of publishing here are worth your while.

A few tips for writing for LinkedIn include:

1. Pick Topics the LinkedIn Audience Wants to Read

It's a good rule of thumb to write what you know, but people tend to forget that sometimes what they "know" doesn't quite fit in with the LinkedIn demographics. If you have a very successful gossip blog, that doesn't necessarily mean that your great story about Lindsay Lohan's move to London is going to succeed. For some, LinkedIn actually isn't the right platform.

The same can be said for those who are trying to simply copy and paste a blog post that they have already written. Although LinkedIn's algorithm won't hurt you just yet, this could hurt you if the voice and tone of the post isn't right for social. LinkedIn's audience is typically professionals (which is why a gossip column might not be your best bet), but it's still a social network where people want an opportunity to engage and learn something as opposed to reading the news.

2. Publish Posts Once Per Week and Be Consistent

There is no evidence yet if the frequency that you post articles has anything to do with your chances of being displayed on someone's network updates, but most are following past influencers' once-per-week routine.

You want to make sure you're consistently publishing in order to build a following, but putting too much out there could be overwhelming and hurt your chances of success. Again this isn't proven, but based on the success of past influencers the once-per-week rule seems to be a good one to follow.

3. Try to Limit Your Posts to 800 Words

Again, remembering the platform where you're publishing is key. People who are reading articles on LinkedIn are usually looking for something quick, informative and/or entertaining. If they wanted a long-form article or were trying to research something thoroughly, LinkedIn probably wouldn't be the first place they would check.

Tips 4-6 and the complete SearchEngineWatch article

How To Create A Target Employer List For Your Job Search

Liz Ryan

When you’re in a job search, your plan is important. We laid out a job search plan in this story. 

As you begin your job search you’ll want to zero in on a career direction, and brand yourself in a way that supports that direction. If you have an Electrical Engineering degree, for instance, and spent three years doing technology quality testing but now you want to be an Applications Engineer working with customers, you’ll need to brand yourself to show prospective employers that you’ve already done most of the things that Applications Engineers do.

You’ll bring out your Applications-Engineer-type experience in your LinkedIn profile and your Human-Voiced Resume. 

You may not be 100% sure of your career direction right now. That’s okay. You’ll continue to refine your career direction as your job search progresses.
Today we’ll talk about your Target Employer List.
Your Target Employer List is an important part of your Job Search Toolkit. Here are all six elements of your Job Search Toolkit:
  • Your Human-Voiced Resume
  • Your Pain Letter template (to keep on your computer’s hard drive and use as a starting point for every Pain Letter you write)
  • Your Target Employer List
  • Your Human-Voiced LinkedIn Profile
  • Your network
  • Your job search business card — get these at Vistaprint and hand them out in your networking travels.

Your Target Employer List has three functions. For starters, it gives you a roadmap to follow as you begin to reach out to employers with your Human-Voiced Resumes and Pain Letters. You can continue adding new employers to your Target Employer List as your job search progresses, and you can also remove employers from the list as you learn more about each organization and about what you want and need in your next job. So the first function your Target Employer List will fulfill is that it will give you a path to follow as you begin your job search.

The second function of your Target Employer List is that it will allow you to track your job search progress. You can update your Target Employer List each time you send anything (an initial Pain Letter + Human-Voiced Resume packet or a followup email, phone call or LinkedIn invitation) to a manager on your list. That way you’ll be able to track your job search activity.

The third function your Target Employer List will serve for you is that when people ask you “How can I help you in your job search?” you’ll have a good answer for them. You’ll be able to say “Thanks for that offer. That’s very kind of you. Do you happen to know anyone who works at one of these employers?” and show them your Target Employer List.

Here are four ways to construct your Target Employer List:

See the 4 ways and the complete Forbes article

Monday, July 28, 2014

6 Recruiter-Recommended LinkedIn Tips

by Kyra Mancine

Many recruiters and staffing managers rely on LinkedIn extensively when sourcing candidates. Whether you're employed or looking for a job, keeping your profile up-to-date is important. Maximize your profile, target your activity and you WILL get noticed.

1) Make the most of stealth mode. If you're updating your profile and DON'T want people to see every change you make, go into settings and click on "Turn on/off your activity broadcasts." This is highly recommended if you're employed and looking for new opportunities. It can look suspicious to your current employer and colleagues if they start to see you making additions to your page.

5) Make your status updates count.  Don't be "me" focused. Even though your LinkedIn page is obviously about you, it's better to offer your connections information that's relevant to THEM. You don't have to create the content yourself. Search Google and Yahoo for industry articles, career related content, etc. Don't be controversial. Safe topics can include workplace satisfaction, how to be more productive during the day, interview advice, etc. Remember, any time one of your connections comments and likes your status update, all their connections see it as well.

See all 6 tips and the complete Social-Hire post

Kyra Mancine is a member of the recruiting team at Oldcastle, North America’s largest manufacturer and distributor of building products and materials. Follow us on Facebook and Twitter for career and job search advice, as well as job opportunities. We're here to help!

8 Under Considered Ideas How to Find a Job

2. Make like a product and get yourself a QR Code

By: Lydia

Just as using social media profiles has become an integral part of the job seeking arsenal, increasingly so too is the use of personal QR codes. Admittedly this tactic is most likely to hold favour with creative type companies, there’s nothing to say that it won’t take hold for other industries in the future. It’s super easy to generate your own QR code, so make like a product and go and get yourself one sharpish.

5. It’s called job seeking for a reason

The key point about job seeking is that second word: “seeking”. You have to be pro-active and under no circumstances sit back and wait for the opportunities to come knocking – they very seldom do. Look out for new startups or small businesses. It’s unlikely that they’ll have cash to waste on expensive advertising and recruitment agencies, but they may well be able to squeeze a salary out of their budget once they realise how fabulous you are. Don’t be afraid to contact them. Go get ‘em tiger!

7. Network like your life depends on it

Attend every networking event you think would be of value. Get yourself out there and connect with people. Networking events are not about passing your business card to everyone who comes within spitting distance. Rather they’re about showcasing your personal brand, so go prepared with an elevator pitch so you can let whomever you come into contact with know how hireable you are. In the same vein, get back in touch with former colleagues (LinkedIn is perfect for this) and see who’s doing what for whom, and more importantly do they need any help. It’s not what you know, right?

See all 8 Ideas and the complete UndercoverRecruiter post

Author: Linda Forshaw is a Business Information Systems graduate from Lancaster University. The leading contributor to online university review site, she is a full time writer and blogger specializing in education, social media, and entrepreneurship. Contact her on Twitter @seelindaplay

Friday, July 25, 2014

4 Keys To Scoring Amazing LinkedIn Recommendations

The Muse

How do we as humans make purchase decisions? In large part, we make them based on social proof.

What do others say about this product or that? Does someone we admire and trust rave on and on about it? Think for a moment about Yelp. How many times have you gone right over to—not company websites—before trying out a restaurant, a new hair stylist, or a resume writer?

My guess is plenty. You do this because you want to see what others are saying, and you’re going to base your decisions, at least in part, on these reviews.

The same exact thing goes on with hiring decisions. The “consumer” in this case is a hiring manager, recruiter, or HR person. Only, they’re not looking on Yelp; they’re over on LinkedIn.

LinkedIn recommendations provide you with the perfect opportunity to share third party endorsements—or social proof—of your talents with people trying to make purchase (in this case, hiring) decisions.

Don’t squander this opportunity.

Instead, follow these tips to score some amazing, relevant LinkedIn recommendations.

1. Find the “Ask to Be Recommended” Page
I’m not being a smart aleck. If you’ve never asked anyone for a LinkedIn recommendation, you may not even know how to find the page.

Here’s what to do: Hover over the tiny picture of yourself in the top right corner of the screen, and choose “Privacy & Settings.” From this screen, choose “Manage Your Recommendations” and then “Ask for Recommendations.”

2. Pick People Thoughtfully

This is no time to be willy-nilly with your requests. Your goal is to secure powerful recommendations that support your professional brand (more on that here) and the skills you most want to highlight. Ideally, you want to approach people who know your work well and can speak intelligently to the capabilities that will matter the most to your future employer.

Keys 3,4, and the complete Forbes article

4 Career Must-Do's For Networking Situations

Selena Rezvani

If you think about it, a great networking event can be career-changing. When this kind of magic happens, you connect with people that “up” your skills, you form lasting alliances—you may even engage those with the power to expand your career options and mobility.

Regardless of the line of work you’re in, there’s a built-in expectation that you should be plugged in to the happenings of your industry and region. And according to training firm Contacts Count, if you want to move from quick encounters to true, results-oriented networking, you need to seek out networking opportunities where you can demonstrate both your character and competence.

As you consider approaching relationship-building in a more thoughtful way, here are some pointers that can boost your efforts:

1)    Use the good times to plan for the bad times. Too often, I see people rush to get involved with networks at crunch time, when they’ve been freshly laid off or are panicking about a recent work crisis. But networking doesn’t work that way. Investing time in your network when things are stable makes you real and human to those who know you and makes them far more likely to vouch for you when times are tough. This is a lot like seeing someone stranded on the side of the road. If they look to be a stranger, we’re less likely to help. But if we can say, “Oh there’s Rachel. I know her and she looks like she could use a hand”, we’ll jump in and assist them. It’s critical that you become known by many people other than just your boss; nurture your networks even if little by little over time.

Must-Do's 3-4 and the complete Forbes article

Thursday, July 24, 2014

Seven Lies That Can Sabotage Your Job Search

Liz Ryan

On a job search you need all the power you can muster. It isn’t easy out there pounding the pavement, or staying at home and filling out endless job application forms. It’s hard to get through a job search without a moderate-to-severe mojo drop. You wonder why it’s taking so long, and rage against whoever invented keyword-searching algorithms. A job search is isolating, and causes you to doubt yourself. You need all the resources you can gather!

That’s why it’s  important to pay attention to the messages you’re taking in during your job search. For years now, since the beginning of the recession, we’ve heard that it’s a buyer’s market for talent and that job-seekers have to grovel and beg to get hired. We’ve heard a lot of other garbage, too, like these often-repeated beliefs:

  • People over 50 don’t have a chance in the new-millennium job market, and will have to accept whatever they can get.
  • The only way to get a job is to lob resumes into Black Hole recruiting portals, then wait for a response from an automated bureaucrat known as an Applicant Tracking System.
  • A job-seeker who walks away from a job opportunity is squandering something valuable.
All of this is nonsense, of course. Job-seekers of any age have power in the hiring equation, but only if they’re aware of it. Plenty of people in the mix, from recruiters and HR folks to your very own loving parents and spouse will tell you that you can’t be yourself, can’t follow your heart and most of all, can’t break the rules on a job search.

If you believe the conventional wisdom, no one would ever negotiate a job offer or opt out of a recruiting pipeline that was obviously going nowhere. Only people with self-esteem make choices like that, and if you pay attention, you notice that those are the people who prosper. They take a chance, and say “Well, surely God or the universe doesn’t want me in THIS hellish job situation!” They don’t always know what’s next, but they listen to their heart and their sturdy instinct. That is what wise and forthright people have always done.

Here are the seven lies that, given room in your brain, will sabotage your job search and keep you in Please, Your Majesty, May Your Humble Servant Approach Thy Throne? Land when you should be stepping into What You See Is What You Get territory on your job search. As we tell job-seekers, Only the people who get you, deserve you. Want to find those deserving people faster? Get these seven lies out of your brain at the first opportunity.

1) You Are Your Job Titles and Degrees, Period
Many people have unknowingly and unwillingly sucked down toxic lemonade that has them convinced their worth is in their past job titles, degrees and certifications. If you ask them about their life and career, that’s what they’ll tell you: that they went to this university and worked for that brand-name employer, as though these are the most significant elements in their lives.

On a job search today you’ve got to know more about yourself than the job titles you held and the tasks and duties you carried out at each one. In the end, no one cares about that stuff – they care what YOU care about, and what you think about and what you stand for. If you’re spending your job search time chasing recruiters and managers whose only interest in you is your pedigrees, look elsewhere. The more fearful the person, the more trophies will matter to him or her, and the less you’ll be able to grow your flame working with him or her.

2) You Can’t Do It Your Way
You might think about branding yourself like a human being in your LinkedIn profile or your resume, and in my experience that’s the best thing you can do. If you want to step outside the velvet ropes that way, get ready to hear the chorus of horrified shrieks from people who’ll tell you “No, you can’t do that!” I still meet people who say “You can’t use the word I in a resume,” as though if you did that, employers would come to your house and slash your tires in the driveway. Of course you can do your job search your way. The people who like your  brand of jazz will be delighted to meet you. The rest of them won’t, and they are welcome to take a refreshing dive into the nearest lake.

Rules 3-7 and the complete Forbes article

How to Use LinkedIn Publisher to Get More Visibility


Do you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility
What you need to know for more visibility on LinkedIn with Publisher.

It’s a great way to showcase your knowledge and expertise in any given area, and that’s a big part of content marketing!

Beyond visibility in search, both your connections AND your followers see your published posts just like on Facebook.

If your post is viewed enough times, it’ll get picked up by LinkedIn’s newsreader, Pulse. At that point, you’ll get exponential views, comments and shares.

publisher posts on pulse

Your Publisher post can be picked up by Pulse.

Here’s a quick example showing just how powerful LinkedIn Publisher can be.

Wendy McClelland wrote an article called, “Why I Say NO to Coffee Meetings.” On LinkedIn Publisher, that single article got almost 60,000 views, 2,100 shares on LinkedIn, 515 comments, 218 Facebook likes and 93 tweets. I don’t know about you—but that’s usually more visibility then I get on my own blog!

publisher post title and share metrics
This one article generated huge results for its author.
Wendy’s results?
  • Over 10,000 views in two hours after being published
  • The article has also been republished on over 60 other sites/blogs
  • Over 150 new connections
  • 2 radio interviews
  • 2 new coaching clients
  • Numerous joint venture offers
  • 2 speaking gigs and a number of other future dates to be booked
Here’s how you can get started on Publisher and reap some of these rewards for yourself.

Read the rest of the Social Media Examiner article

Wednesday, July 23, 2014

10 Reasons Why I Ignored Your Resume

A lot of people want jobs in marketing, which is great news for those of us currently hiring. However, after a decade of screening, interviewing and onboarding marketers, there are still some mistakes that I constantly see. Here are examples of some mistakes you should avoid.

1. You use a Hotmail or AOL email address
Marketers should see into the future, not live in the past, so unless you're applying for a job as a historian for 1999, I would suggest updating your email address, perhaps to a Gmail address. Bonus points if you use an email address associated with your own custom domain because it shows you know something about using the web and technology.

2. I can't find you on Google
You don't have to be popular like Michael Jordan or Michael Jackson, but you should be present enough on the web that I can easily find your LinkedIn profile, content you have created, your Twitter account, or your personal web page just by typing your name into Google.

3. Your last tweet is from 2011
Don't tell me you’re a digital guru if you haven’t tweeted in the last three years. You don't have to have a million followers (though I'll pay closer attention if you do), but you do need to be participating in the conversation on a regular basis by sharing other people’s content and staying current. A few tweets a week is enough; a month long lapse is unacceptable. I’d rather see you using one network well and not have accounts on the others, than have accounts everywhere and use none of them effectively.

Reasons 4-7 and the complete Mashable article

Breakthrough Tips for a Sexy LinkedIn Profile

I'm hoping the click bait title worked...
There is actually some good advice in the article...

BY - 

Transform your LinkedIn profile into an inviting, influential, and irresistible digital communication tool. C’mon…I know you can. Then watch your profile views and invitations to connect triple!

Visual presence matters because it is true that you don’t get a second chance to make a first impression. With prospective employers and clients navigating the sea of online social networking profiles, it is important to carefully frame your brand’s presentation. Don’t you think?


Contrary to what your friends might have told you -- no, your LinkedIn picture isn’t great.

If you’re not in professional or business casual attire, it’s not good!

If the picture is too dark or there are other faces in the background, it’s not good enough!

If you’re not nicely polished and if the picture is more than five years old—it definitely isn’t good!

Please make sure you’re up to snuff. Your LinkedIn headshot is not something to take lightly. Here are excellent tips, which will help you glam it up at your next photo shoot:
  • Color Choices. Avoid patterns; select solid colors that complement your skin tone. What colors do others always like to see you in? That color you wear that stops folks in their tracks and they say, “That is your color!”
Recommendations: People with fair skin and light eyes look great in blues, pinks, and pastels. People with darker complexion should try brighter clothing such as white and warm colors, staying away from colors that match skin tone. By the way, black and white headshots are still very sexy! And, almost everyone looks great in black—just be sure the background offers enough contrast.
  • Industry Relevance. Remember your target market. Choose clothing you are comfortable wearing and that is on-brand with your value offer and acceptable in your industry. For example, if you are a CFO you might want to wear conservative attire. As a Life Coach, you can exude a more relaxed demeanor by choosing more casual clothing. As an Executive Chef, brandishing your chef coat would be completely on brand.
  • Radiate Health and Happiness. Drink lots of water before your photo shoot. Water will help your skin look vibrant and will help reduce dark circles. Get a little closer to the camera and smile. Close-ups are welcoming. Remember that it’s about making a connection.
  • Your Face Is Center Stage. Darker backgrounds are usually better, driving the eyes to your face. White backgrounds can work with darker outfits. Natural backgrounds are also very inviting and don’t distract. So grab a camera and a friend and head to your nearest park on a sunny day. Please make sure you are the only face in the picture. Don’t distract your network with images of others in the background.

ENTICE THEM WITH A ‘WOW’ HEADLINE - Read the rest of the article for more great tips!

Monday, July 14, 2014

5 Effective LinkedIn Features You Probably Don’t Know About

You probably know the basics of making your LinkedIn profile work for you, but did you know that LinkedIn has tons of new features that will help your job hunt?

LinkedIn has come a long way in streamlining the job search process and adding amazing features to their interface. The problem is that often times these features aren’t really announced (unless you read the LinkedIn blog) or they get lost in the shuffle.

Below you’ll find some effective LinkedIn features you should be using, but probably didn’t know about.

 1. Stay in the know with Pulse.

Pulse is the totally customizable news feature on your LinkedIn homepage. It’s primary function is to let you in on industry news and show you what some of the top companies are recommending.
Pulse grabs information from your LinkedIn profile and curates your page according to your professional interests. You can then share these industry related articles across social media platforms in order to position yourself as an expert in your field.

2. Get “Introduced” to Connections.

LinkedIn Introductions let you contact members in your extended network through the people you are already connected to.

If you want to contact someone who is two or three degrees away from you, you can request an introduction through one of your connections. Your connection will then decide whether or not to forward the message.

This is a nice way that you can avoid the awkwardness of cold calling or emailing when looking for new connections.

The Questions Managers Want You to Ask During a Job Interview

It's a query that can give an ill-prepared job seeker pause: So, do you have any questions for me?

Interviewers will judge you by your questions. Almost all employers wrap up job interviews by turning the tables and offering candidates an opportunity to showcase how well they understand the role, how interested they are in the opportunity and what plays to their passions points.

When the time comes to flip roles and grill your interviewer about the potential job, it can be tempting to ask pressing questions about salaries, hours and workload. But asking questions about vacation time, salary reviews and benefits might be red flags — and worst-case scenario, they might cost you the job.

When asking your interviewer questions regarding compensation or scheduling, there’s an imminent risk of being perceived as self-serving. Questions that are more focused on achieving results, helping the company grow and showing how well you've researched the role are the most wow-inducing. The goal is to end with a bang and leave a solid impression.

We asked managers what they actually want to hear candidates ask during an interview. Below are a few of their responses.

1. "How has [the company you're interviewing for]'s product impacted you directly?"

"This question shows that the candidate wants to work in a place where people are passionate about what they do. They don't want to come to work just to get a paycheck. They want to know how employees interact with the product and how it has personally impacted their lives."
Ragini Parmar, hiring manager at Credit Karma.

2. "How would my role affect the business in the short-, medium- and long-term?"

"First, this question demonstrates that the candidate isn't just thinking about themselves, but rather where they fit into the strategy of the business as a whole. It switches the conversation from being about what the company can do for them to what they can do for the company."

–- Erin Patterson, talent acquisition at Moxie.

Questions 3-6 and the complete Mashable article.

Thursday, July 10, 2014

10 Vital LinkedIn tips for Professionals


#1 Vital LinkedIn Tip You must have a LinkedIn Profile Regardless of your business, industry or career aspirations, a LinkedIn Profile helps you to be discovered and we all want to be discovered.

#2 Vital LinkedIn Tip Include a Profile Picture on your LinkedIn Profile. It’s a great way for people to recognize you and remember that you are a good person and potentially a great LinkedIn connection

#4 Vital LinkedIn Tip Your LinkedIn Headline is not your Title Your LinkedIn Headline is the statement that says “WHO AM I” Don’t use “at”..the name of your company either.  

The 8 Cover Letters You Need to Read Now

By Lily Herman

Cover letters: They strike fear in the hearts of millions, and just uttering the phrase is enough to make a grown man cry. Who the heck writes a good cover letter anyway?

Lucky for you, we searched the web far and wide to bring you the best examples of totally awesome, out of this world cover letters that people have actually written. After all, how can you become a cover letter ninja without seeing some examples beforehand?
  1. Ever wanted to see a cover letter makeover? Alison Green did a little before-and-after action to show just how awesome your cover letter can be. (Ask A Manager)
  2. One of the most confusing things about the cover letter writing process is how to adapt your letter to the particular industry you’re applying for. The Guardian did a side-by-side comparison of how to format three different types of cover letters. (The Guardian)
  3. Can a five-sentence cover letter really be the best cover letter ever? (Harvard Business Review)
Read cover letters 4-8 and the complete article

Wednesday, July 9, 2014

8 Simple Steps to Build Your LinkedIn Profile

 I LOVE LinkedIn. I’m a total junkie and think it is more powerful than a resume. Why?
  • A resume is a flat document that requires regular updating.
  • LinkedIn is a breathing professional presence. Your contacts can endorse your skills and recommend you. It has built in social proof that you are a great hire.
More than 300 million professionals around the world in over 200 countries and territories agree with me. The growth of this platform is mind boggling.

When it first launched, LinkedIn was aimed at professionals with extensive work experience. Over the last few years, they have added new profile components to help students build an online professional presence including the ability to list courses and extracurricular work.

Students are the fastest-growing demographic with over 39 million students and recent college graduates on the platform.

8 Tips to Build Your LinkedIn Profile:

1. Choose the Right Photo

Have a clean, crisp, and simple background and professional attire. Ensure you are solo in your photo and smiling. Don’t crop a photo from a party or social event (honesty I see this all the time!).
Pro-Tip: Don’t be afraid to dress up and ask a friend/roommate to take a photo. With today’s photo apps (i.e. instagram/photo app editing software) a smart phone photo can look amazing.

2. Have a Relevant Title

The title of Student at XXX University is just plain boring and useless in indicating your goal job.
Your title, photo and location are what show up in a search. Ensure you highlight what you are after.
Example: 4th Year Marketing Student Seeking a 4 Month Co-op 

Why You Need a Job Interview Ice Breaker

by David Sargant

Vision it. You’re sat there anxiously waiting in the reception area for your job interview to begin.
Tick. Tock.

If you’ve done your research on the company, the job and the person(s) interviewing you, in your head you’re probably going over what you’ve been reading up on. That’s normal.

It’s OK to be nervous before a job interview too – it shows you genuinely care about performing well and that the job is important to you – but you need to be careful that the pre job interview ‘in-head’ planning and your nerves don’t scupper your chances of getting the job – especially within those vital first 10 to 30 seconds of meeting the person who will be interviewing you.

You need to be focusing on a Job Interview Ice Breaker.
A Job Interview Ice Breaker is the very first thing you say and talk about after shaking the interviewer’s hand.

It’s the conversation that you lead on when walking from reception to the interview room, while in the lift to the top floor or while they’re pouring you a glass of water. It fills those awkward moments right before a job interview has started but it also does a whole lot more for your chances of getting the job.

How to identify a good Job Interview Ice Breaker. - Find out to identify a good Ice Breaker, Sample Ice Breakers, and the complete article

Tuesday, July 8, 2014

7 Ways College Students Can Benefit from LinkedIn

Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students can never ignore this social networking platform. In fact, your networking on LinkedIn should begin as early as possible. LinkedIn can help you find jobs as soon as you graduate from college.

However, it’s a regret that college students spend very little time on this professional social networking platform, as compared to the time spent on other popular social networking websites like Facebook, MySpace and Twitter.

Given below are some key tips on how college students should use LinkedIn and how they can reap maximum benefits by connecting with professionals on this social networking website.

1. Getting Job Email Alerts 

Once you have created your professional profile on LinkedIn, you can set email alerts to receive notifications of recommended jobs. Students and jobseekers will be able to see the notifications on their homepage as soon as they log into their LinkedIn accounts.

2. Connecting with Professionals

If you have a look at LinkedIn, you’ll be surprised to find out the large number of professionals who choose to connect here. In fact, you can find your friends, co-workers, colleagues, classmates and family members on this platform. And it’s never a tough job connecting with them all. What’s more, you can even import your email list to find out who among your friends is present on LinkedIn.

3. Conducting Company Research
One of the biggest benefits LinkedIn offers college students and jobseekers is that they can check out the pages of their targeted employers. By visiting company, pages, you can conduct a research on the whereabouts of the company, the hiring process and what people have to say about that organization. This kind of company research on LinkedIn can always keep a stay ahead of your competition and increases your employability.

Why Recruiters Ask The 5 Toughest Job Interview Questions

by Mark Babbitt

During a job interview, there are five questions you must absolutely be ready to answer.

Why these five? Because old-school recruiters and hiring managers have come to count on them as the best possible way to gauge your confidence, passion, sincerity and knowledge of the role for which you’ve applied as well as the mission of the company.

There’s a down side to this, of course: because these questions are asked of everyone there is almost no such thing as an original answer. While the recruiter is smiling, nodding and exuding professional politeness the chances are good they are really thinking:
“For the love of Pete… Can’t anyone give me a good answer to this question?!”

With that in mind, here’s why a recruiter is really asking these questions, and what they really want learn from your answer:

“Why should we hire you?”

As complicated as this question sounds, it is designed to help the recruiter learn three simple things:
  • How well do you know – and how well can you articulate – your strengths, skills and qualifications?
  • How much do you know about the mission of this organization and the role for which you applied?
  • Have you considered how working here, in this specific role, will help us accomplish the mission?
So when answering this question, don’t dive into your hometown, what you enjoyed most about college, your hobbies or family life. Don’t simply regurgitate the company mission statement. And definitely don’t give some generic “Miss America” contestant answer about wanting to change the world.

Instead, focus on answering the three “real” questions the recruiter is asking. Tell the recruiter about your unique value proposition. State your version of the company mission – and be sure to include “why” the company does what it does. Then, deliberately talk about how you being chosen for the position will help them meet their organizational goals.

That is what the recruiter really cares about. That is what they are really asking!

(By-the-way, this exact same approach can easily be used to answer two other tough job interview questions: “Tell me about yourself?” and “Why do you want to work here?”)

“Describe a problem, then tell me how you solved that problem?”

With this question, interviewers are measuring your ability not just to think critically and develop solutions – but to see if you understand the impact of the solution.

Regardless of the specific issue, phrase your answer in the form of a fairy tale. Specifically, tell the recruiter:
  • The beginning: What was the problem? Why was the hero necessary?
  • The middle: How did the hero solve the story? Who was helped? Who was impacted? How did lives or business change?
  • The quantified end: What was the real impact of the hero’s work? How many dollars were saved? What percentage of operations were impacted? What was the effect on the customer? Who lived happily ever after?

In job interviews, storytellers make the best sellers. This is more than just a good question. This is your opportunity to tell a good story.

Questions and Answers 3-5 and the complete article