By now you understand finding the perfect job requires more than simply writing a resume and posting it online. In fact, if you are going to take the “apply-on-line” approach you should spend no more than two hours per week at it. Less than 5% of jobs are ever posted online, so if you are going to find your next job fast you need to spend your time elsewhere.
How To Promote Your Personal Brand
The successful and savvy job seeker will develop a compelling personal brand and spend 75% of their time (or more) promoting it. Here are seven key ways to promote your personal brand.
1. Buy Printed Business Cards
I am consistently shocked by the number of job seekers who have absolutely NO way of letting other people know how to contact them other than by shoving a resume in their face. And no, the one’s you print at home on your own computer are NOT good enough! Business cards are inexpensive. Sometimes you can even get free business cards from places like Prints Made Easy or free shipping from stores like Office Max.
As for what to put on your card? I recommend the minimalist approach. Put your name, e-mail address, phone, and LinkedIn profile address. You don’t need a title or a cute picture. Get a non-glossy finish and leave the back empty so people can jot down notes about you.
When you’re done reading this article, learn the three rules to smart business card etiquette.
2. Develop A Concise Elevator Pitch
Give just enough information to make people want to ask you to tell them more. Don’t focus on your past, instead focus on your future. Nobody cares you have 15 years experience in micro-processors. They want to know what you can do for THEM now! Be memorable, but not flippant or “cutesy.”
Lastly, rehearse it at least 100 times out loud BEFORE you use it in a group. You want it to be polished, but not too formulaic.
4. Listen And Build Trust
Networking is NOT about you. It’s about building a relationship. It’s about helping people in your network of friends and colleagues connect for mutual benefit. It’s about finding out what someone else needs and helping them.