I recently suggested to a client that if you’re a professional and you’re not on LinkedIn, you very nearly don’t exist.
Don’t shoot the messenger. And, please, allow me to clarify:
You very nearly don’t exist through the eyes of recruiters who use LinkedIn as a primary resource for finding outstanding candidates or checking out people who’ve applied to their open positions—every single day.
OK, so you know you’ve got to be on LinkedIn. But now, we’re going to take it one step further. Recruiters don’t just want to see that you’ve thrown up a profile, they want to see some very specific signs that you’re worth their effort in tracking you down.
Here are six things they’re looking for—so you can update your profile accordingly.
1. CompletenessSimply put, the more complete your profile, the better the odds that the recruiter will find you in the first place. So completeness is important from that standpoint.
It’s also important after the recruiter has found you and decided to click on your profile. That recruiter is looking for details: She wants to know what you know how to do, where you’ve worked, and what people think of you, so don’t laze out and skip these steps. The good news? LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger.