Friday, November 30, 2012

‘Tis the Season to Find a Job on LinkedIn

Lindsey Pollak

One of the old fashioned myths about job hunting is that you’ll never get hired in December. “People slow down for the holidays,” the thinking went. “Everything is on hold until the new year.”
Thankfully I ignored that advice back in 1999, when I interviewed for and was offered my dream job at a career-focused Internet start-up just a few short weeks before Christmas.

The same can happen for you. Here are five tips for job hunting during the holiday season, with help from LinkedIn:

Get back in touch. The holidays are the perfect time to reach out and get back in touch with people you haven’t spoken to in a while, such as former colleagues, former classmates, long-lost friends and members of professional associations you used to belong to. The key with this type of outreach is to make every communication personal.
Rather than sending a blast “Happy Holidays” message or a generic e-card, write a customized note to each person (using a LinkedIn connection request if you still have the person’s email address or InMail if you are a Job Seeker Premium account holder) to show that your desire to connect is genuine. And, save the news of your job hunt for a phone or in-person conversation. Your message should look something like this:
Hi Steve,
Happy Holidays! I know it’s been a long time and I hope you’ve been doing well. I saw on your LinkedIn profile that you’ve moved on to a higher level position – congratulations! I’d love to reconnect in the New Year since we are still working in the same field. Can I give you a call or take you out for a coffee? Thanks so much and enjoy the season.
All the best,

Mix business with pleasure. In addition to reconnecting with older contacts, you’ll likely spend time over the holidays with people you see on a regular basis — friends, family and current business connections. To add a touch of professional networking to the holiday fun, check out people’s profiles on LinkedIn before heading out to a holiday party or family gathering. See what people are working on, which contacts you might have in common and where you might be able to offer them career support.

At holiday events, it’s okay to talk about your job search and be specific about what kind of position you’re looking for. Most people, especially friends and family members, are happy to help or keep an eye out for opportunities. If you do have some great career conversations over eggnog and cookies, remember to send each person a connection request (if you’re not connected already) or a LinkedIn message early in the New Year to follow up on any leads and continue the conversation.

Stand out from the crowd. Remember that myth that no one gets hired in December? Use it to your advantage! If many job seekers still pull back during December, you have a better chance of standing out to employers if you do submit an application. Any recruiter with active job openings is highly likely to check his or her inbox over the holidays, so make sure your application is there.
Go ahead and follow up your application with an additional InMail message to the recruiter as well (you can often find the job poster’s name and a link to his or her LinkedIn profile right on the job posting page). You might say something like, “I wanted to follow up my application to position #12345 with a brief note to express my interest,” and then mention something specific you’ve read about the employer, such as a positive news story, an exciting industry development, a cause they support — all of which you might learn about on the company’s website or on its LinkedIn Company Page. The process may not move forward until the New Year, but you’ll show the employer that you’re ready to hit the ground running.

More Tips and Complete Linkedin Blog Post

6 Reasons Your Job Search is Failing Big Time

By Amit De

Quit blaming your failed job search on a down economy; it’s time to evaluate your efforts instead. While no job seeker likes to hear that his strategies are failing, it’s important to know when your practices need revising—or should be dropped altogether.

So rather than letting job search frustrations take a toll on your attitude and confidence, consider these six reasons your job search might be failing:

1. You have a negative attitude or lack of confidence

The job search is frustrating, tiring, degrading and a whole other slew of negative adjectives. It’s important to not let the search eat away at you and ruin your outlook. So much of the job search can be related to your composure and attitude, so it’s essential to stay positive.

In fact, your attitude is the only part of the job search that you can control. A positive attitude usually generates a level of confidence that can be gauged in applications, emails, online and, most importantly, in an interview. Do whatever it takes to stay positive and confident.

2. Your online presence is non-existent (or vulgar)

Social recruiting is on the rise this year, with more than 80 percent of job openings being recruited for online. Dozens of companies are now launching tools to help recruiters search for job candidates through social media.

For job seekers, it’s absolutely imperative that you not only have the necessary social media profiles, but that your online brand be sparkly clean. If you don’t have them already, it’s time to generate a LinkedIn profile, Twitter account and any other social media profiles recruiters could use to find you.

Don’t ruin your chances of a potential interview or job offer by allowing your social media profiles to be anything less than professional. Google your name for insight into what employers will see when they search for you. If the results are less than professional, it might be time to check your privacy settings or have your friends untag those college drinking pictures on Facebook.

3. You’re looking in all the wrong places

Don’t let the lure of major job boards ruin your job search. Too many job seekers waste time and energy only applying to openings that have been posted on the major job boards. Not only does this categorize you as a less-than-dedicated job seeker; it’s the equivalent of tossing your resume into a tower-sized stack of applications.

Stick to niche job boards within your industry to get the benefits of smaller candidate pools and more accurate job search results. There’s also an increased level of interaction that comes with applying directly to niche job boards, because the contact information of hiring managers is usually more readily available.

Reasons 4-6 and complete Brazen Careerist Article

Thursday, November 29, 2012

How soloists can fire up LinkedIn for their businesses

In conversation with a fellow consultant last week, my work as a reviewer of young adult books for The Australian newspaper came up.

“I didn’t know that! Why isn’t that on your LinkedIn profile?” he demanded.

“Because it’s got nothing to do with my current work /life/profile/brand”, I answered, or words to that effect. Although more likely it sounded like, “Huh?”

“Nonsense”, he replied. “I would be interested, even impressed, to know that your critical remarks had been paid for and published by a national newspaper.”

Seen in that light, it certainly sounded impressive, even to me.

I am always encouraging others not to hide their light under a bushel but now it appears I have been doing it myself. I look anew at my LinkedIn profile and realise it is a bit bare because I have made a judgement about what fits and what doesn’t.

And yet all the disparate and apparently disconnected things I have done over my chequered past are part of what makes me an excellent resource for people. So why not let them know?

So here is a short checklist of things I am going to do to revamp my profile this week. Use it to see if too can develop your online persona so it is more than a silhouette.

1. Check the length

Your summary needs to be just that – a summary not an essay. Read over a few others and notice at which point your eyes glaze over. Readers will only scan over what you do. They are possibly more interested to know what you can do for them.

Choose your words carefully and create a statement that positions you in the centre of the area you wish to influence.

Be precise, cogent and concrete. And remember that the words you write under your name will appear in every post and connection you make – so craft them for impact.

2. Check your CV

What have you achieved or done that you are not talking about? As you can see from the example at the beginning of this article, there are aspects to your past work that may not immediately spring to mind as relevant, but you can extract some of the key skills from them.

My current work involves writing non-fiction and the publications I have worked on previously have elements of that within them, so I can now see how to emphasise that facet in my profile.

More Tips and Complete Article

So You Hate Your Job: 5 Things You Can Do About It

Victoria Barret

Many of us feel stuck. We’re creative, ambitious, and paying our dues, but the final payoff is far from guaranteed. At many firms, there is a constant threat of layoffs looming. And that might be the best case scenario. Companies don’t have the staying power of decades anymore. Big names can blow up: think BearSterns, Dewey & LeBoeuf.

So how can you protect your future from being tethered to a larger sinking or stagnant ship? ”You need to control your career destiny,” says Maynard Webb, one of Silicon Valley’s technology legends.
Webb has big wisdom to share on this topic. For the first half of his career, he was what he describes a classic company man at IBM and then eBay, where (and this is more extraordinary than classic) as a top executive he played a key role in the online auction site’s growth from $140 million in revenue to over $4.5 billion by 2005. Now he’s a startup guy. He ran the cloud-based call center service LiveOps and currently has his hand (and funds) in some 45 startups. He also sits on the boards of and Yahoo, both interesting companies in very different ways.

Webb believes  “the paternalistic era” in American corporations is over. This is where loyalty is rewarded and climbing the ranks is predictable with hard work. It is being undone by the “the entrepreneurial era” in which loyalty is replaced by strategic career moves and hard work is just one ingredient for success. This doesn’t mean we should all launch startups tomorrow, but rather we all do think of our careers very differently — or risk being disenchanted, disgruntled employees with little job security in return.

I agree hole-hardheartedly with Webb’s theory about work. I’ve called it being an entrepreneur for life. Webb describes it this way: “The company you work for doesn’t necessarily want you to be a superstar. They’re happy to have you keep doing what you have always been good at. But you probably have changed, and you need to do something about it or you’re going to get stuck.”

In his upcoming book, “Rebooting Work”, co-authored with Carlye Adler, Webb takes all of his insight about careers (he has a passion for mentoring) and distills it into a sort of self-actualization guide. The book debuts in late January. He’s trying to fight a nasty trend: only 45% of Americans are satisfied in their jobs, down from 61% in 1987 when the Conference Board began tracking worker satisfaction. “We’re spending most of our waking hours doing something un-fulfilling. What a tragedy, and it doesn’t have to be this way”, says Webb. His advice is meant to be empowering, but realistic too. “You can’t say you want to be a CEO and have work life balance,” he explains. Here are a few of Webb’s golden rules for success in this new era of work:

1. Get over your fear that the safety net is gone. It’s gone.
The notion of life-time employment is antiquated and not coming back, says Webb. He doesn’t disparage companies for this one. “They aren’t dead-beat Dads. They’re simply competing against companies everywhere and that’s tough,” he says. So for an employee, that means loyalty has less value than it used to, and individual should be thinking about their careers on an ongoing basis.

2. Understand where you are aiming to be.
Here Webb has a visualization technique for his readers. First rule: stop thinking about your boss. Then, picture a room filled with only the people you most admire. You are on stage telling them the story of your life over the next five years, after the fact. Webb is very clear that this story should include both your career trajectory and accomplishments as well as your family life. “You can’t have it all, and you need to recognize what your priorities are,” he says.

Think about this elite group’s reactions. Did you do what you should have given your intellect and your platform? Or are they unimpressed?

3. Now that you know where you want to go, figure out how to get there.
Webb cites his own career transition from company executive to angel investor. He asked Silicon Valley’s omnipresent angel investor, Ron Conway, how he shaped his own career. Wasn’t that awkward, asking a potential future competitor for tips? “Not at all. Ron told me he sees more companies than he can fund. I also offered up my technology connections, so it wasn’t just a one-way ask,” says Webb.

Webb advises using LinkedIn, Twitter and Facebook to keep tabs on the people doing what you want to do.

Tips 4,5 and Complete Forbes Article

Wednesday, November 28, 2012

13 Mistakes Your Business Might Be Making on LinkedIn

LinkedIn isn't just a good resource for professionals.

When used the right way, it can be a powerful tool for businesses too—and not just for recruiting, the way most managers think of using the site.
Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.
We got in touch with Krista Canfield, LinkedIn's senior manager of corporate communications. True, it's her job to get people to use LinkedIn, but we think she has a perspective worth sharing, since she trains companies on nontraditional uses of LinkedIn. She knows the platform like the back of her hand, having joined LinkedIn when it only had 18 million members and 200 people on staff (now it has 187 million members and 3,177 employees). Her team has also trained more than 13,000 journalists to better navigate LinkedIn.
Canfield told us the most common mistakes she sees businesses make on LinkedIn, and how all companies can use the professional social network better.

1. Your company isn't even listed on LinkedIn

"More than 2.6 million companies already have a LinkedIn Company Page," Canfield says.
So why is it a big deal to add yours?
LinkedIn shows companies statistics about their followers for free. Companies with pages can also share news and information with their followers to keep people engaged and attract new clients or employees.
Canfield recommends checking out LinkedIn's own company page (which has a hidden joke for hackers), as well as CNBC, Dell, and Philips for some good examples.

2. Your company doesn't follow competitors on LinkedIn

LinkedIn company pages can be a good way to keep tabs on the competition.
"When you follow a competitor’s LinkedIn Company Page, you can find out what talent is joining, and leaving, those companies," Canfield says. "You’ll also get updates from the companies (when they share recent news articles or discussions with their followers) and you’ll be the first to know when they post jobs on
LinkedIn. This information can help clue you in to the direction those companies might be heading in."
Canfield also recommends following company pages for partners, potential customers and acquisition targets on LinkedIn.

3. Your employees haven't spent much time on their LinkedIn profiles

Employees are an extension of your brand on LinkedIn, so it's important to make sure their profile pages are a good representation of your company.
"LinkedIn Profiles (which appear in Google search results not just for names, but also in Web searches for skills and areas of expertise) may be the first encounter a potential customer or business partner has with your company," says Canfield. "A bare-bones profile on LinkedIn suggests that your employee and your company may not have stellar online networking skills, so encourage your people to fill out their profiles so they are 100 percent complete."
Canfield suggests even little touches, like making sure employees have uploaded profile pictures. A LinkedIn profile is 7 times more likely to be viewed if it has a photo.

4. Your company isn't sharing the right kind of information at the right time on LinkedIn

"Whether you’re sharing media hits about your company via your LinkedIn Company Page or sharing articles with your LinkedIn network, there are a few useful tips you should keep in mind," says Canfield.
"Post in the morning for best reach, add links when possible, share videos to drive amazing viral engagement, and tell people what action you want them to take on your update (so specifically call out that you’d want viewers to like, share and/or comment on your discussion)."
Managers of your LinkedIn Company Page can also target messages and updates to specific people. They don't have to send it to every follower of that page.

5. Your employees aren't connecting with each other or swapping information on LinkedIn

"By connecting your employee base, you’ll be opening up a whole new world of second-degree
connections outside your company," says Canfield.
"Joe the receptionist could have a best friend that works over at Nike, which just happens to be the dream client that Sarah in sales is trying to land. Trusted introductions from colleagues are a great way for any business to locate the experts they need quickly and cost effectively."
Employers can follow what their employees are sharing on LinkedIn too.
Canfield says all updates can be sorted on LinkedIn's homepage (see photo).
"When you first log into LinkedIn, just below where you can share articles or an update with your network, you should see, 'All Updates,' in bold font," she explains. "If you hover over, “All Updates,” you’ll notice you can sort your updates so you just see what your coworkers are sharing on LinkedIn. This is an easy way to virtually hang out at your company water cooler."

6. You tell employees office gossip is off limits.

That doesn't mean employees should be able to leak company secrets on LinkedIn. But they should feel like they can share interesting news about their industries.
"Industry information is power," says Canfield. "Encourage employees to check out their industry-specific LinkedIn Today news feed to help you prioritize and sort through the news that’s making the rounds. Make sure that they connect to clients so that they catch important profile updates in regards to promotions or job changes at those companies too."

5 Tips For Shopping For A Job Over The Holidays

by Brittany Schlacter

The season for shopping has officially kicked into full gear. As the holiday draws closer with each passing day, shoppers are taking advantage of every spare moment to be sure no one goes without a gift. 

But when it comes to shopping for a job, it seems many job seekers retreat during the holiday season. This is because many individuals believe companies won’t be doing any hiring over the holidays, which just isn’t the case. Companies don’t shut down from November to January, therefore your chances of getting hired are just as likely, if not more likely, than any other time of year.

Job seekers should prepare to shop until they drop this season — for jobs, that is! Here are some great shopping tips to benefit your hunt for your next position:

1. Know Where You’re Headed
Expert shoppers never enter a mall without knowing which stores they’re headed to, so why would you enter your job search without any preparation? A successful job search involves a keen sense of direction that only the job seeker can provide themselves with. It’s important to know your skills and qualifications, ideal positions, and companies you’re interested in working for.
2. Create Lists

Every savvy holiday shopper makes a list and checks it twice. Well, the most successful job seekers don’t just create one list — they create several. Lists are a great way to track and manage your job search. Turn your job search around by creating detailed lists of the positions you’re applying for, companies you’d like work for, people you’d like to connect with, or even a list of your professional skills. All of these will come in handy during your hunt for the perfect job.

3. Shop Online
Many holiday shoppers are starting to take advantage of the convenience of purchasing gifts online. While you’re probably actively searching for a job online, it might be time to reevaluate your online search strategy to be sure you’re using your time wisely. Job seekers should craft strong online professional profiles to showcase their skills, utilize niche job boards, and consider blogging.

Tips 4,5 and Complete Article

Tuesday, November 27, 2012

35 Tips To Master LinkedIn

by Pamela Vaughan

With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

But the truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.

We've divided these tips into three main categories -- optimizing your LinkedIn presence, using LinkedIn for professional networking, and using LinkedIn for business and marketing.

Optimizing Your LinkedIn Presence

1) Claim your vanity URL.
Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: Do so by going here and clicking "customize your public profile URL" down on the right-hand side.

2) Create a profile badge for your personal website.
If you have your own personal website or blog, you can promote your personal LinkedIn presence and help grow your professional network by adding a Profile Badge that links to your public LinkedIn profile. LinkedIn has a few different badge designs to select from, and you can configure your own here.

3) Make your blog/website links sexier.
Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.

4) Search engine optimize your profile.
You can also optimize your profile to get found by people searching LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile such as your headline or summary.

5) Install applications.
Did you know that LinkedIn provides a variety of different applications you can use to improve your LinkedIn profile? Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.

6) Rearrange your profile.
LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.

7) Take advantage of "Saved Searches."
LinkedIn allows users to create up to 3 saved searches. After conducting a search, clicking the “Save This Search” option allows you to save a search and easily run it again later. You can also choose to receive weekly or monthly reminders via email once new members in the network match your saved search criteria. Just click on the “Saved Searches” tab on the Advanced Search options page and select one of your saved searches to run again.

8) Extend the life of your questions.
Perhaps you're using the LinkedIn Answers feature to grow your knowledge of industry-related topics. If so, you may have noticed that, after a period of time, the opportunity closes for users to answer questions that are posed in the Answers feature of LinkedIn. To extend the life of the questions you ask and enable more time for users to provide answers, click on the "My Q&A" tab within Answers, click on the question you'd like to revive, and click "re-open this question to answers," which will open it up again for 7 more days.

9) Quickly turn your LinkedIn profile into a resume.
Job seeking is one of the most common -- and beneficial -- uses of LinkedIn. Were you aware that LinkedIn enables you to turn your profile into a resume-friendly format in seconds with its Resume Builder tool? Just choose a resume template, edit it, and export it as a PDF that you can print, email, and share.

10) Find a job with LinkedIn's job board.
Now that you've generated that awesome new resume from LinkedIn's Resume Builder tool, you can use it -- and LinkedIn's Job board -- to help you land an awesome job. LinkedIn allows you to search for jobs by industry and location. It even suggests jobs you might be interested in based on the information in your LinkedIn profile.

With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
But the truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.
We've divided these tips into three main categories -- optimizing your LinkedIn presence, using LinkedIn for professional networking, and using LinkedIn for business and marketing.

Optimizing Your LinkedIn Presence

1) Claim your vanity URL.

Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: Do so by going here and clicking "customize your public profile URL" down on the right-hand side.

Read more:

5 job interview mistakes to avoid

By Andrea Coombes

A failure to communicate may be one of the biggest mistakes job seekers are making these days, and mature workers may be struggling more than most.

A recent survey found that only 18% of hiring managers said senior-level job seekers have the skills needed for the job—but that’s largely because job seekers aren’t communicating their skills effectively, said Alexandra Levit, a Chicago-based career-trend consultant and author.

Here are 5 mistakes to avoid in the interview process:

Mistake No. 1: Talking about your ‘experience’
There’s a disconnect between what hiring managers are seeking and what job seekers offer in interviews, said Levit, who is a member of the Career Advisory Board, a career-advice center established by DeVry University. The online survey of about 500 hiring managers and about 500 job seekers was conducted by Harris Interactive for the Career Advisory Board.

Rather than generalizing about your work experience, tailor your responses to the job at hand.
Job seekers should “take a very, very good look at that job description,” Levit said.

“Make sure you’re including specific terms and skills that they’re mentioning, and be prepared to talk about how you’ve utilized those skills so they can immediately see how you can hit the ground running in that position,” she said.    

A separate survey of 500 hiring managers by Adecco Staffing Services pointed to a similar problem: 35% of the managers said mature job seekers—age 50 and older—were unable to sell themselves. Still, that survey also pointed to a difficulty mature job workers face: 48% of hiring managers said another mistake older applicants make is that they are “overconfident in abilities and experience.”

How to sell yourself without falling into the “overconfident” trap? Communicate how your skills can help that particular company.

“They think that just because they’ve gotten to a certain level of their career that all they have to do is talk about themselves and their experience will speak for itself,” Levit said.

Not so. “Before you go into the interview, know your stories, know your strengths,” said Diana Fitting, Philadelphia-based senior vice president for Adecco Staffing U.S. Be prepared to tell a story about how your skills, for example, helped bring in more customers or prevented customers from leaving.

Mistake No. 2: Talking about the wrong skills
Job seekers often are eager to talk about their integrity, strong communication skills and problem-solving abilities. But hiring managers are seeking senior-level applicants who will go beyond those basic traits to bring a “strategic perspective,” “global outlook,” and “business acumen,” according to the Career Advisory Board survey.

“Cross-functionality is really important,” Levit said. “You can assimilate information and apply that knowledge somewhere else. And you’re accustomed to working with people in different departments.”                                                                               

    Another key trait: global competence. “That’s the ability to understand how business is done in different cultures,” Levit said. “You have to understand the nuances associated with working with people on virtual teams, across time zones, in other countries.”

In talking about your skills, be creative. Did you study abroad in college? “You gained quite a lot of global competency by working in a foreign country for three months,” Levit said. Similarly, volunteer work often yields useful skills. “Just because you’re not getting paid for them doesn’t mean they’re not skills. People make that mistake all the time.”

Mistake No. 3: Fumbling your salary expectations
It’s no surprise that older workers generally command higher pay than younger ones. But how do you deal with that in an interview? Fully 51% of hiring managers surveyed by Adecco said mature workers’ biggest mistake was “high salary/compensation demands.”

To overcome this problem, research the going rate for that position, Fitting said. Check out sites such as,,, and

Then, “Be honest,” she said. For example, you could say: “This is what I was making. I know I’m not necessarily going to make it as I come into your organization, but I understand X is a fair rate,” she said.

Or, if applying for a position at a lower pay scale, she suggested: “I understand the going rate is Y for this position, and I know I was making X previously, which is a little more. I understand that. I have savings. This is not a problem for me. I’m really here about the opportunity. This is a great career opportunity for me. I see a future for me here. I feel confident I can be an asset here.” 

Tips 4,5 and Complete MarketWatch Article                                         

Monday, November 26, 2012

27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs

Ken Krogue

LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.

From our perspective in the inside sales industry, we have found LinkedIn has become one of the leading tools inside sales reps use to connect to and meet qualified prospects.

Here is what works:

1- Use CEO clout through LinkedIn to close deals: Dave Elkington, our CEO, just shared a great technique he learned from Josh James, of Omniture/Adobe fame. Often the CEO or sales executive can reach out to prospective clients and resolve last-minute issues holding up signing a sales agreement.  They can push it over the edge. (And I’m writing this on the last day of the quarter. Any of you in sales knows the pressure to finish out a quarter with great results.)
LinkedIn helps reach out quickly.

2- Grab your names: If you haven’t already done this, get on LinkedIn and grab your name and your company name. Edit the URL on your profile so it reads with your actual name like this: If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people.

3- Complete your profile: Nothing screams “Rookie” like an unfinished profile. Take the time and get it done, both for yourself and your company. There are a few other essentials to getting started. A new book called The LinkedIn Essentials by Asia Bird is helpful, as is the eBook How to Use LinkedIn for Business by Hubspot.
This article goes beyond essentials to address this week’s theme for Forbes Entrepreneurs: Finding and Pitching to the Customer.

4- Connect to your warm market: If you can’t figure out who to connect with, start with friends, colleagues, and family. The average wedding planner knows that any given person knows about 250 people to invite to a wedding. Make your wedding list. If you are an old timer, make your funeral list.

5- Use LinkedIn to follow up after other communications: Don’t make the mistake of trying to connect with lots people you don’t know. LinkedIn will warn you, and then shut you down if too many people don’t respond to your connection request. Whenever you receive an email, business card, or leave a voicemail; put a “PS” that you are going to also connect by LinkedIn right at the end. Then people make the connection as someone they know and approve your connection request.
I also recommend that you change the standard connection request message that LinkedIn puts in to something you write that is more personal.

6- Select your “Doorway” people: LinkedIn lets you see two levels deep of connections for free (and more with the premium version – highly recommended). I’m a Doorway person in my company because I connect to nearly 3000 sales people, managers, and executives. If all my sales reps are connected to me, when I connect to people in companies, they can see them also.

7- Teach LinkedIn strategy and tactics to your employees: Get your people together and coordinate your efforts and strategies. Years ago, my business partner Dave Elkington, started a company-wide Friday morning meeting where we constantly share new approaches and ideas with each other as part of our culture. We even started a Social Media group of super users who really push the envelope.

8- Expand your LinkedIn reach with Twitter: There is a little checkbox at the bottom of your “Share an update” box that copies everything you share with your Connections to all of your Twitter followers.

Tips 9-27 and Complete Forbes Article

3 Common Job Search Strategies That Don’t Work

As a certified career coach, I can recommend many job search strategies that will complement your resume and increase your chances for finding that perfect job. But the following strategies won’t work:

1. Re-sending the same resume over and over to the same company, expecting different results.
What to Do Instead: You can reapply to the same company. But it would pay to have a professional review your resume and cover letter to make sure you are clearly stating why you are a great fit for that company.

2. Using resume creation software.
What to Do Instead: Send out a professionally written resume that reflects you, your achievements, skills, and attitudes and that is targeted for the job you want.

Tip #3 and Complete Careerealism Article

Wednesday, November 21, 2012

5 More Reasons You Never Hear Back After Applying For A Job


It happens all too often: after carefully filling out the online application or emailing a resume, job seekers hear nothing but silence from hiring managers. With little to no feedback to work from, job seekers are often left wondering if they’re doing something wrong, or if this happens to every job candidate.

Glassdoor recently ran this post covering the top five reasons you never hear back after applying for a job, but these aren’t the only ways you may be missing the mark in your job search. Increased competition in the job market means you can’t afford to ignore any aspect of your search, so it’s best to cover all your bases before hitting send on that email. Here are five more reasons you never hear back after applying for a job:

1. You didn’t reach out first. Sending tons of unsolicited resumes and cover letters isn’t going to make you look like an attractive candidate, but rather a nuisance. Before you send over your application materials, reach out first. Try engaging with the hiring manager – or even an existing employee – on their public social media networks first. Starting a conversation can help you to find common ground, and it will show your interest lies in the company – not just any open position.

2. Your online brand stinks. With two in five companies using social profiles to research candidates, you can’t afford to leave your online presence unattended. Run a Google search of your name to ensure all results are favorable, and tailor your public profiles to reflect your career goals. Make sure your LinkedIn profile is up to date, and engage with professionals in your desired industry on Twitter by sharing relevant industry news and insights. Hiring managers use online profiles to see whether you present yourself professionally, and it can help them to determine if you’d be a good fit with their company culture. Don’t skip this step!

3. You didn’t read the job description carefully. Too many job seekers apply for positions without really knowing anything about the company or what the position entails. If you can’t demonstrate a working knowledge of the company and position from the get-go, hiring managers will write you off. Determine exactly what skills are needed for the job, and carefully review your past experience to make relevant connections. Search for keywords in the description that also apply to your experience and include them in your application materials. Remember, there’s no such thing as a one-size-fits-all resume or cover letter, you have to tailor each document to each individual employer.

Tips 4,5, and Complete glassdoor article

Tuesday, November 20, 2012

Branding For A Job Vs Branding For An Opportunity

by Phil Rosenberg

I’m proud to have been named a weekly columnist of Personal Branding Blog. I will be republishing my articles from that site here on reCareered. This was my article published Monday, 11/5/12 …

Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.

We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.

But in a job market of job shortages, the market isn’t forgiving at all … it’s brutal.

We’ve been taught that hiring managers look for the same thing, despite the obvious fact that each employer has its own unique set of circumstances and problems that are different from other employers.

We’ve been taught that hiring managers seek an average candidate with average skills and average experience.

So you brand yourself as a Senior Accountant, Marketing Director or IT Manager. It was good enough to help you land your last job … it should be good enough for this job search.

Except that it’s not …

Because in a job market with job shortages, where you compete against an average 1,000 applicants and most employers use ATS plus an additional 1 to 4 pre-screen steps, being good enough doesn’t get you interviews anymore.

If branding yourself for a job doesn’t get you interviews, what will?

Branding yourself for a specific opportunity helps you show the hiring manger that you’re a superior candidate for that specific job, rather than superior for any job.

Here’s 5 ways to brand yourself for a specific opportunity:

  1. Resume Title: Your resume title or personal branding statement should include the actual title of the specific opportunity you’re applying for. This will be much more specific than Marketing Professional, Programmer or Sales Executive because it’s unlikely that the specific opportunity you’re applying for will have this broad of a title.
  2. Research: In order to brand yourself for a specific opportunity, you’ll need to do more research on the opportunity before you send in your resume. Since most candidates don’t do much research until they are selected for an interview, this will mean starting your research earlier in your job search process.
  3. Go Beyond The Job Description: Job descriptions list skills, not underlying problems. Job descriptions don’t list problems because they are public – Employers don’t want competitors, customers and shareholders to see their problems. If you want to brand yourself for the specific opportunity, you need to understand why the employer is hiring the position, even if the position is a replacement … before you send in your resume. By first understanding the employer’s (and hiring manager’s) underlying problems, you can show on your resume that you’ve already solved similar problems, branding yourself as a superior candidate for that specific opportunity.

Ten Tips for LinkedIn Novices: Set Up and Connection Helpers for First-Timers

by Kelly Blazek

It’s never too late to join the 150 million networkers, job seekers and business professionals around the globe whose qualifications are being viewed on the #2 most popular social networking site in America:  LinkedIn.  Ready to jump in?  Congrats – you’ll want these helpful tips to avoid newbie mis-steps and create a better LinkedIn experience as you set up your account and add connections.    In my next article, I’ll share pointers about building an effective profile including headlines, summaries, experience descriptions, recommendations and groups.

1.  Sign up using a personal e-mail account, always, for LinkedIn, and save your password!  If you want to use LinkedIn for business development, by all means show a work e-mail but ensure that you have a second, personal e-mail approved and in LinkedIn’s system (add additional e-mails under SETTINGS > ACCOUNT > Add & Change E-Mail Addresses).  If your account is only connected to a work e-mail, you run the risk of losing access to it.  It’s happened before:  someone gets bad news about their job, had their e-mail turned off, and then are left without access to change out their profile to a personal e-mail.  And, too many people take a new job and forget to change their primary contact e-mail on LinkedIn - this means a LOT of people are wondering how to get in touch with you, and their requests to connect are going unanswered.   As for your password, capture it somewhere.  I work with many newer LinkedIn members who are stumped because they can’t remember their password.  These folks keep on making duplicate new profiles, and it’s confusing for others to know which is the active one.  Write that password down and tape it to the inside of a closet, drawer or under furniture – whatever works!

2.  Don’t stress about selecting your Industry, which is a drop down list – there’s no option to customize that field.  Many job seekers are in transition, moving from one type of employer to another – don’t stop filling out your profile because you don’t have the perfect answer, today.  You can edit your Industry as often as you wish (choose Profile>Edit Profile and click EDIT after your name).  Want to be in a new type of job or profession?  Select the Industry in which you wish to land.  After you spend more time looking at others’ profiles, you’ll get a sense if your industry should stay, or be changed.  In LinkedIn, nothing is written in stone!

3.  Make sure your Location says Cleveland/Akron.  One of the first questions LinkedIn asks you is for your zip code.  When you finally see your new profile page, it states you are in North Olmsted or Cuyahoga Falls as your location.  Hmmm – you don’t want that – but it’s easy to change.  You want to be found in searches done in the Cleveland/Akron, Ohio area, and part of that overall candidate pool.  Here’s the fast fix:  at the top navigation bar, choose Profile>Edit Profile and click EDIT after your name.  You’ll see your home zip code, with two options.  Un-select your neighborhood location (i.e., Medina, Lyndhurst) and choose the “Cleveland/Akron, Ohio Area” option.

4.  What profile level do you want?  You want FREE.  You don’t need the Premium account, and very few people ever purchase one.  You will probably receive several tempting offers over the next few months to  “trial” a premium account, and if you do, make certain you actually turn off the auto credit charge feature.  95% of people have a maximum LinkedIn experience at a minimum cost – nothing.  So don’t worry that you’re missing out on some magical secret experience with a free account – you aren’t.

5.  The moment your profile is created, you see a page that says People You May Know – and are shocked that you actually DO know some of these folks.  You wonder, “how did LinkedIn do that?  I’ve been on this for 12 minutes and this system already guessed who I know?”   Remember, you sign in to LinkedIn using an e-mail account.  If it was a work account, of course LinkedIn recognizes other work colleagues with the same e-mail identifier.  And if it’s a personal account, you may be showing up in members’ e-mail contact lists.  Don’t freak out – if any of these are authentic connections, people you know, go ahead and click the CONNECT button to start building links!

Tips 6 - 10 and complete article

Monday, November 12, 2012

How to Get a Job with Your Dream Employer

Lindsey Pollak

Editor’s Note: Last week, we announced LinkedIn’s 100 Most InDemand Employers, a set of rankings based on our massive professional dataset. We are now following up with tips on how you can get a job at one of these employers. We started with Expedia earlier this week, and now we’re excited to have Lindsey Pollak.
If you could work for any company in the world, which employer would you choose? You can see the most popular answers to this question on LinkedIn’s recently released list ofMost InDemand Employers, which ranks the most sought-after companies on LinkedIn, ranked geographically and by job function.
If your dream employer appears on this list, you’re certainly in good company. But it also means you’re up for some intense competition. What does it take to land a job at one of the world’s most sought-after employers? Here are some tips:
It takes confidence. Yes, it can be challenging to apply to a top organization, but don’t take yourself out of the running before you take the first step. The very first step in landing a job with your dream employer is believing it’s possible. You’ll never get a job you don’t apply for.
It takes a good fit. That said, you have to be realistic about what opportunities you pursue. Just because a company is popular doesn’t mean it’s the right career or cultural fit for you. Take time to thoroughly research a potential employer by exploring that organization’s website and reading through its LinkedIn Company Page. The “Careers” tab of any Company Page will provide information about that organization’s culture, and the company’s status updates — which you can follow by clicking the “Follow” button in the upper right hand corner of any Company Page — will alert you to the organization’s current news and priorities.
I also recommend following a potential employer’s competitors (which you can generally find under the Insights tab of the Company Page under “People Also Viewed”). Research how a potential employer compares to its rivals in terms of culture, services, career opportunities and more. If you prefer another organization’s activities and positioning, then perhaps that company is your dream employer instead.

Friday, November 9, 2012

Your LinkedIn Profile: 22 Ways to Make it More Professional

by Erik Emanuelli

LinkedIn is a popular tool widely used among recruiters and employers to find candidates.
More generally, it is now important to build a strong and serious identity online. The objective is to gain visibility around the internet, in order to improve your reputation and increase the chances of having opportunities for collaboration. So, taking care of your LinkedIn profile is crucial to achieve these goals.
The question is : “How to maximize the impact of your LinkedIn profile?”
Here below you may read some tips that will help you make a better use of this social network and enhance your image and your professionalism in the eyes of those who are looking for collaborators.

1. Choose Your Strategy Linkedin-check-up

You have to decide what you want to write and how to present yourself in your LinkedIn profile. It is a question of having a strategy for your presence on this social network.
Which image would you give yourself ? Which professional and personal skills do you want to highlight? How to orient your profile in a way that your skills are in line with the work you are doing or you are looking for?
In short: how to build a profile consistent with your career goals?
Answering these questions is essential. Otherwise, your profile may give to the readers a partial working image of you or even wrong, far from what is your real professionalism.

2. Do Not Treat Your LinkedIn Profile as a C.V.

Your LinkedIn profile is something different from your Curriculum Vitae. More precisely: we can say that it is something complementary to your c.v.
In practice: your LinkedIn profile should not duplicate your resume step by step, but it must contain a statement of the information covered in more detail in your c.v.
This means that your LinkedIn profile is not an online c.v., but a tool that shows easily the best of your professionalism.
So, as mentioned above, another tip is to use the maximum synthesis!
A recruiter who wishes to deepen the data you have written in your LindedIn profile will ask you your C.V. or will invite you to an interview.

3. Be Honest

When you are writing your LinkedIn profile is necessary for you to be honest.
This means that just as you would prepare your resume or curriculum vitae, do not be tempted to exaggerate your skills.

4. Take Care of all the Details

When you fill out your LinkedIn profile, try to be clear and precise in every detail. The rigor exhibition – along with the synthesis – is very appreciated by any recruiter.
In particular, avoid like the plague errors of spelling, grammar, syntax and slang or dialect! Mistakes of this kind can destroy your credibility.
Your LinkedIn profile is a serious online document : you must therefore pay the highest attention to every detail.

5. Add One or More Applications

To give a more professional look to your LinkedIn profile, you can install one or more applications.
The applications allow you to show more detailed information about you and your work. Here are some examples of applications available:
• WordPress : if you have a blog that you want to show in your professional profile, this application allows you to display your latest posts.
• Twitter : if you have a Twitter account, this application allows you to display your latest tweets.
• ReadingList : this is an application that shows the books that you read or what you’re reading.
• Events : this one allows you to display on your LinkedIn profile the events in your field in which you participate.
• SlideShare Presentations : this is an application that allows you to include in your profile a Curriculum Vitae via SlideShare.

How to Find Hidden Job Leads on the Go


We know you’ve got a busy life – between bringing the kids to soccer practice, cooking dinners, and socializing with friends, who has time to focus on their job search?
Good news, job seekers! Now you can chip away at your job search on the go with your smartphone. Who knew?
Instead of playing Angry Birds or Words with Friends while you wait for the bus, take a step forward with your job search.
Here are some resources you can use to find hidden job leads when you’re strapped for time.

Get Advice

Headed to an interview and need a few last-minute pointers? Try the Career Solvers app! It’s chock-full of useful tools and career advice for job seekers.

Organize Your Efforts

You have too much on your mind already – so don’t put more pressure on your brain to remember your job search goals. Organize all of your job search efforts in the palm of your hand with apps like Evernote or Astrid.

Update Your Resume

Is it time to give your resume a boost? Now you can work on your resume while you’re sitting in the subway. Apps like Pocket Resume and ResumeMaker On-the-Go help you create, maintain, and send your resume right from your phone.

Brand Yourself - More tips and complete Careerealism article

Thursday, November 8, 2012

Dirty Rotten Job Search Secrets: Get Info On 3rd Level Linkedin Connections Without Upgrading

by Phil Rosenberg

There are a number of critical features on Linkedin that used to be free. Now, in order to access them, you have to pay Linkedin a monthly membership.

… Or use these dirty rotten job search tricks

There are a number of few dirty rotten job search secrets that allow you to get the same information, without the membership, by accessing loopholes in Linkedin.
Here’s the problem … Linkedin only displays the first name and last initial for 3rd level connections if you’re using a free Linkedin account. It’s tough get anywhere by calling an employer to ask for Ben F. Unless the company is small, you’ll need to give the person (or automated attendant) answering the phone Ben’s last name also. Linkedin used to give full names of any of your connections – Now they charge you just to get last names of your 3rd level. If you don’t happen to share groups with this contact, you’ll only be able to see their title with no name at all (name will be listed “Linkedin Member” – real helpful!).
In addition, if you want to do some basic research about Ben’s kite and publishing business before calling him, you’ll want to see the details of Ben’s profile. Linkedin also blocks free account users from detailed profile information of 3rd level contacts.

Good thing there’s a number of dirty rotten job search tricks you can use to uncover this information!

Here’s 8 ways to access information on 3rd level Linkedin contacts for free:

  1. Via Google or Bing: This can be an issue if you already know the user’s name and you’re Googling an individual to get more information. If Google returns a link to that individual’s Linkedin profile, you may not be able to see any information on their profile. This can happen to users of free accounts searching for 3rd level connections or to those you are not connected at all – but only if you are logged into Linkedin using the same browser as your Google search. The solution is simple – either logout of Linkedin or search Google in a different browser (signed into Linkedin using Chrome, while searching Google in Firefox).
  2. Search Linkedin: If you already know the user’s name, Linkedin assumes you must know them and will return full profiles when you search Linkedin by name. This method may not help you see the last name of members choosing the highest privacy settings. In this case, try one of the methods listed below.
  3. Linkedin/Google Combo Search: If your Linkedin search turns up a profile with an initial for a last name or “Linkedin Member”, here’s a dirty rotten job search secret for you to use. Copy the person’s title (even though the name isn’t displayed, the contact’s title is displayed). Use a different browser to search using the following string: “ FIRSTNAME + FULLTITLEHERE“. This causes a browser to search a specific site for a specific string – if the title has many words, try including quotes around the title.
  4. Export: Most 3rd level Linkedin users (those not choosing the highest privacy settings) will allow you to export profiles to pdf. Depending on user security settings, exporting profiles to pdf may provide more information than what you see on screen. Mouse over the arrow button below the user’s name, to get to the “Export to pdf” link. Some users’ security settings may not display much information on pdf exports – for those members, scroll to the bottom of the pdf and click Contact ____ on Linkedin – This will often return full profiles and last names of 3rd level contacts.