Jobvite is the full-time gig, and they’re nice enough to let me blog. I talk all the time to recruiters and how they recruit. One of the most recent topics was Facebook, and how it’s a great platform for building out your network to find great jobs. Here’s the repost.
Facebook isn’t just a place for friends anymore.
Job seekers are using this social network to look past personal photos and friends’ status updates for their next big opportunity. Jobvite research shows that over 44 percent of all job seeking activity is happening on Facebook, and that much of the conversation is happening with trusted friends on the network.
These are active job seekers connecting on Facebook, because they see it as one more channel. However, as a recruiter, you have to approach it much differently than Twitter, and it requires users to be more active than other social networks. But it’s not hard, as the Super Socials are finding out.
Here’s how to improve your Facebook to find your next great gig.
Complete Your Profile.
Your chances of finding a job go up significantly when companies know what you do. Fill out your Facebook profile using the information from LinkedIn. For more tips about LinkedIn social profiles, read How to Build a Great Profile on LinkedIn. Every single tip is also relevant for Facebook.
Jobvite and other companies have built Facebook applications tailored for career searches.The application matches your profile information to jobs in their networks, and this allows the tools to better target job seekers and for job seekers to better target companies. Think of it like search engine optimization for your profile: the more relevant the information like using keywords that would match job descriptions, the better your profile matches.
Facebook also targets advertising based on where people have worked and their job titles.Employers can target location, educational background, age range and other demographics to reach candidates. Jobvite is one of the many platforms that can track candidate applications from Facebook, further showing that the platform is a valid place to reach future employees.
One of the senior product managers here at Jobvite, Lucinda Foss, had filled out her profile and Jobvite used Facebook’s advertising platform to target Product Managers from certain industries. She clicked, applied, and now she’s the lead on several projects here at Jobvite.
Follow Companies You Want to Work At.
Great companies that understand social networks are a great place to find employees — all you have to do it search.
Over 80 percent of employers use social media to find candidates, which means they’re looking for you. And it’s a really easy two-step process: search for companies you want to work at and like their Facebook Fan pages. Once your “Like” is registered, you receive news about the company directly in your news stream.
One of the companies that does it best isYelp! On its Facebook Fan page they have a Work With Us icon that links directly to its job listings, searchable by region and job title. Through Facebook, you are just a couple of clicks away from applying.
Yelp! does a great job of showcasing their company culture through Facebook with their “Day in the Life” series. They profile employees at all levels of the company and what they do in a typical day so people can get an idea what the company culture is like. These posts are featured directly on the fan page and will arrive in your newsfeed.
Yelp!’s Facebook fan page where the jobs listing icon appears.