Monday, April 30, 2012

4 Simple Tips to Boost Your LinkedIn Profile Performance


When Wayne Breitbarth talks about LinkedIn you can almost see the light bulbs going on over the heads of those in the room listening.

As the author of the best selling book on Amazon about LinkedIn, it’s clear that Breitbarth is both knowledgeable and passionate about teaching folks how they can use LinkedIn to grow their business. What gets the light bulbs going on is his ability to distill the nuances of LinkedIn success into a series of really simple suggestions that people can’t wait to try out.

His presentation Wednesday in Appleton was no exception. Almost as soon as he finished speaking to the special lunchtime edition of the New North Social Media Breakfast, one of the most common refrains from those departing was “I can’t wait to try that out.”

Breitbarth covered a lot of ground during his presentation Unlocking LinkedIn’s Corporate Marketing Potential, from new advertising tools to leveraging employee LinkedIn networks to maximizing the tools of a LinkedIn company page. But it was one of the simple lessons that really stuck – a simple lesson on the social media optimization of your personal LinkedIn profile to improve its rank in a LinkedIn search.
Improving the performance of your profile in search – perhaps to the number one position – is largely dependent on four things:
  • Keywords – this is how people will find you. Use your industry and company keywords in your profile. “It’s still a stupid search engine,” as Breitbarth said
  • Story – this is what makes you interesting. Use your keywords to tell it, but make sure it is your story and tell it well
  • Headlines – this is the attention grabber at the top of your profile. If you don’t write it yourself, then LinkedIn just grabs your current job title. Make sure you use your most important keywords here
  • Titles – these are the various jobs you have held. Again, industry keywords are important
Addressing these four elements of your profile can have tremendous results. While they are interdependent, it is the keywords that drive success, much like they do for you website.
So how do you know what keywords to use? Breitbarth has you covered there to. You can find them by answering 8 simple questions:

See the 8 Questions and the complete B2C Article

20 Job Search Tips for 2012 College Graduates

by Rich DeMatteo

I want to tell you about a conversation that I once overheard.  The day was March 15, 2005, my college graduation day.  A roommate’s dad was talking to my mother and father when I heard him say…
I wanted to bring a 2X4 (lumber), write “LIFE” on it, and use it to smack Billy right across his forehead the moment he received his diploma
I was certainly too confused and overwhelmed with my current newfound life situation to understand how true that joke actually was.  For many, graduation signals a new life.  For some it’s a tougher life.  For most (if not all) it’s the official birth of a professional — but only after they do land that first job.

When I graduated, the job market was much easier to break into than it is now.  The “life” 2X4 induces much more pain for graduates these days, so here are 20 Job Search Tips for the current or soon to be 2012 Graduates:

1.  Use Linkedin:  Spend serious time on Linkedin.  Build connections, join groups related to your industry, and apply for jobs through Linkedin.  If you spend 10 hours on Facebook per week, try popping onto Linkedin for 5 hours.

2.  Visit Your School Career Center:  Your career center is not only free, but people there are very helpful.  Take advantage of their tips, advice, and employer connections.

3.  Focus Your Job Search:  Don’t apply to everything you see.  Focus your search on one or two specific areas.  Applying to too many jobs is sloppy and employers will take notice.

4.  Practice Interviewing With Friends:  Get a group of 2-3 friends together and meet once a week to practice interview questions.  Critique each other and offer feedback.

5.  Buy Your Interview Clothes Before Graduating:  You might already have nice clothes for an interview, but it’s always a nice feeling to buy a new suit and feel mentally prepared for something great to happen.  Don’t want to get a call on a Tuesday for an interview on Thursday and feel unprepared to look the part.

6.  Have a Plan:  Write out a little job search plan.  List the companies you really want to work for, the geographic locations you like, and pick specific times of the week to designate for the job search.

7.  Don’t Have a Plan:  Hey, some people just can’t plan, and that’s OK.  Just make sure to not lose focus of the one or two areas that you’re SURE you want to work in.

8.  Set a Professional Voicemail on Your Phone:  A standard voicemail will work just fine.

9.  Check Your Facebook Privacy Settings:  Turn your wall comments off, disable photo tagging, and set everything to a minimum of “Friends of Friends”.

Tips 11 - 20 and complete article

Sunday, April 29, 2012

S*** Recruiters Say

How many of these have you heard a recruiter say or if you are a recruiter how many have you heard yourself say???

Friday, April 27, 2012

25 Tips to Build Your LinkedIn Following

By ,

LinkedIn is the world’s largest professional network on the Internet with more than 130 million members following over 1.9 million companies worldwide.
A LinkedIn Company Page provides an ideal platform to tell your story, engage with followers, and share career opportunities. It helps humanize your business, giving visitors a chance to learn about the people behind your organization. It also provides an efficient way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.
Oh yeah, it also generates leads.
A Company Page gives your business an opportunity to showcase your products and services, as well as to seek out opportunities with millions of business professionals who are also consumers. With this kind of B2B and B2C reach, it’s no wonder LinkedIn dominates Twitter and Facebook for online lead generation.
In a recent study of over 5,000 businesses, inbound marketing industry leader HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate, at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).¹
Sound Interesting? Here are 25 tips to build up your LinkedIn following:
  1. Set-Up a Complete User Profile- People form connections with people, not companies. Flesh out the details of your life, such as past experience, education and skills; be sure to add yourself as an employee or member of your company.
  2. Add your Photo- People are more likely to connect with you and your company if they can put a face to a name.
  3. Customize your Public URL- You should edit your profile so that your LinkedIn profile URL looks like To do this, click on “edit” next to your public profile URL, and then “edit” once again on your public profile settings page.
  4. Activate Company Page Status Updates- Make sure to add yourself as admin so you’re able to edit your page and publish status updates.
  5. Company Overview- Create a Company Overview description, adding the most important information first (the first 8 lines are visible before being truncated).
  6. Insert Landing Page Link to Overview- Don’t miss out on an easy lead gen opportunity. Link to your website homepage, about us page, blog, or a targeted offer such as an upcoming webinar.
  7. Add Company Specialties- Optimize your page’s internal SEO. Help people searching for companies like yours within LinkedIn find you by clarifying exactly what you do.
  8.  Link to Company Website- Leverage the vast LinkedIn community by making it easy for your target audience to find your website.
  9. Ask for Recommendations- Endorsements from colleagues, partners, and clients highlight your experience and underscore your credibility.
  10. Include Products/Services- The “Products” section of a LinkedIn page provides an opportunity to link to and explain each of your products and services. Ask existing customers to “recommend” your products.

5 Ways Pinterest Can Help Your Job Search

Posted by 

If you haven’t yet discovered the addictive time-suck that is Pinterest, here’s the deal: It’s a web-based bulletin board where users pin beautiful, inspirational pictures.

Most people use it to pin pictures of pretty clothes, interesting home decor, and drool-inducing food, but we’ve got another idea – use Pinterest for your job search.

Here are five ideas of how to do just that:
1. Find companies you want to work for.
Companies large and small quickly figured out the value of Pinterest for their sales and marketing (see Zappos and Whole Foods). Those pin boards can help job seekers get a sense of the company’s culture, priorities, outreach strategies and overall tone.
Are they buttoned-up or casual? What’s their main marketing focus? What language do they use to talk about themselves and their products? These insights can help you craft standout, tailored job applications that show you’ve done your homework and understand the company.

2. Put your resume on Pinterest as a portfolio.

We love an idea from Mashable suggesting Pinterest as a way to create a visual representation of your resume or professional experience.
Create boards for your work experience, awards and accomplishments, degrees or classes, a portfolio of your work, and even your hobbies and interests. As long as you have or can find pictures demonstrating these things visually, you can create an eye-catching Pinterest portfolio to share with employers.

3. Follow college career offices.
Some college career folks are brilliantly using Pinterest to give expert job advice to college students and recent grads. Even if your school’s career office isn’t on Pinterest yet, you can follow any that are, like those at the University of Pennsylvania, the University of North Carolina-Chapel Hill and Bucknell University. These offices have pin boards for professional dress, job search tips and career research.

Tips 4,5, and complete Glassdoor Blog

Thursday, April 26, 2012

9 Tips to Maximize your Company's Linkedin Presence

By Rosalyn Eishen | @rosalynchoo
LinkedIn is the ideal tool for reaching prospects in the B2B world, finding a job, obtaining venture capital, forming business partnerships and growing your business. Make sure you’re using it the right way.
SMD LinkedIn
  1. Company Pages- First thing’s first: pages should be detailed and updated often. Employees of your business should all link to you company page, as LinkedIn pulls statistics about your company from the profiles of employees. Services provided should be listed in detail. Put your logo on there and any contact information where people can get in touch. See example above.
  2. Executive profiles- Make sure the executives in your company fill in their profiles thoroughly. Every single section needs to be filled in with detailed keywords about what it is that they do. Link back to the company page as well. Executive profiles are a great marketing tool for your company, and they can post updates to drive people back to the company page.
  3. Uniform Profiles- Try to keep all of your employees’ profiles the same. Of course, each person is different and has different roles within the company, but make sure the verbiage about the company is uniform and profile sections are filled out in the same way throughout. A company training for LinkedIn profiles and effective use can ensure a common standard.
  4. Groups- Have executives and other individuals in the company join groups relevant to your industry. More importantly, however, have them join groups where potential clients might be. For example, for a social media marketing agency, join social media groups, but also groups that have people that might need social media services (which could be companies in almost any industry). Individuals can then represent the company and post links about relevant topics.

Make Social Media Your Job-Finding Weapon

Jacquelyn Smith, Forbes Staff

What’s one way for hiring managers to learn who you are outside the confines of the résumé, cover letter and interview? Scanning your social media profiles.
It turns out 37% of employers screen potential job candidates on social networks, according to a new CareerBuilder survey. That means about two in five companies browse your social media profiles to evaluate your character and personality — and some even base their hiring decision on what they find.
“Social media is a primary vehicle of communication today, and because much of that communication is public, it’s no surprise some recruiters and hiring managers are tuning in,” says Rosemary Haefner, vice president of human resources at CareerBuilder. “It will be interesting to see over the years how many employers adopt formal policies around social media.”
The nationwide survey, which was conducted by Harris Interactive on behalf of jobs from February 9 to March 2, 20l2, included more than 2,000 hiring managers and human resource professionals.
Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+ says he was surprised to learn that just 37% of employers are researching candidates on social networking sites. “I would think that number is actually much higher,” he says. “If you were a recruiter, or a hiring manager for a company, wouldn’t you check out a potential hire through LinkedIn? Or, if you were hiring a recent grad, it would almost surely occur to you to visit their Facebook profile.”
Of the employers who do not research candidates on social media, 15% said it’s because their company prohibits the practice, and 11% report they do not currently use social media to screen, but plan to start.
The survey also found that employers are primarily using Facebook (65%) and LinkedIn (63%) to research candidates. Just 16% use Twitter.
So why are they using social networks to research candidates? - More answers, tips, and complete Forbes article

Wednesday, April 25, 2012

Lurk First (and Four More Tips To Get the Most out of LinkedIn Groups)

Lindsey Pollak,

Interested in finding a new job, switching careers, attracting more clients or building a stronger professional network? LinkedIn Groups is the place to be. Groups provides opportunities to meet and engage in discussions with members of your industry, your alumni community or other professional interest areas. Becoming active in LinkedIn Groups is like attending a professional conference every time you log on.

Here are five ways to get the most out of LinkedIn Groups.
1. Extend relationships with your in-person networks. The first groups to join are those you belong to offline. For instance, become a member of your university’s LinkedIn alumni group, any corporations where you’ve worked, any professional or trade associations you belong to and any non-profits where you volunteer.
Because you share a “real world” affinity with your fellow members, these are the environments where you’ll likely feel most comfortable seeking advice, connections or information. You might post a general career question, such as “Does anyone have advice on making the transition from consultant to full-time employee?” Or, you might search each group’s members for people in your desired industry to whom you can reach out and request an informational interview.
2. Be an industry insider. Next, join groups related to your industry (or the industry you want to join if you’re a recent grad or career changer). You’ll stay up to date on important industry issues, must-read articles and other hot topics.
To find the most valuable industry groups to join, be as specific as possible in your search criteria. For example, type in “social media marketing” rather than simply “marketing” if that’s your particular interest area. If your search comes back with lots of results, LinkedIn helps you filter by showing you which groups are “Very Active” (definitely where you want to be for the most potential opportunities) and which groups include members of your network (if people you admire belong to a particular group, that’s a great sign that you’ll find value there as well). Join as many industry groups as feel relevant to your interests — you can always drop out if the discussions aren’t valuable for you.
3. Lurk first. In any group, your best bet is to “lurk” first without commenting to get the lay of the land. Check out what topics receive the most comments. Look to the “Top Influencers This Week” area to see which members are driving conversation. Visit the “Manager’s Choice” discussions, where the group’s manager has elevated certain conversations that he or she feels are most important for members to view. You can also get a feel for the overall tone of each group’s discussions (Casual or buttoned-up? Highly technical? Globally or regionally focused?) before you contribute.

Job and Career Advice… from Dirty Harry

by Mark Babbitt

I took some time this weekend to get caught up on my non-work related reading, just to clear my head. In a matter of moments, however, I got sucked right back in by no one other than “Dirty Harry” himself, Clint Eastwood.

In an old magazine article, here’s what Eastwood said about getting a job in his teens… some six or seven decades ago:

“When I was a kid, I remember going out and looking for jobs, and I would ask my father how I could figure out how much money I would make. He told me not to worry about that, but to tell them what I could do for them and that I wanted to learn everything about their business and become a great asset to the company.”

Mr. Eastwood went on to use this advice throughout his adult life. Here’s his approach when he asked to direct his first film:

“I went to the head of Universal Studios and said that I’d like to direct this film as well as act in it. Because it was a small budget, he said, ‘Sure, go ahead, but we’re not going to pay you to direct.’ I told him that was fine; I should be paying him for the experience, that he shouldn’t pay me until he knows I can do something…”

Dirty Harry added:  -  More advice from Dirty Harry and complete article

Tuesday, April 24, 2012

How Your Social Media Profile Could Make Or Break Your Next Job Opportunity

Lisa Quast, Contributor

My husband and I have trained our three daughters on the importance of posting only appropriate information on any type of social media. This includes not posting pictures of Saturday night’s party on Facebook and not posting or Tweeting anything when they’re angry or in a bad mood. Now, managing your social media profile has become even more important – a 2012 survey demonstrates that your social media profile could make or break your chances of being hired.  
According to the 2012 annual technology market survey conducted by Eurocom Worldwide, “Almost one in five technology industry executives say that a candidate’s social media profile has caused them not to hire that person.” Previous Eurocom Worldwide surveys had found almost 40% of the survey respondents from technology companies review job candidate’s profiles on social media sites.
While we’ve all heard about the increase in companies checking the social media profiles of job candidates, this survey provides the first evidence that prospective job candidates are actually being rejected because of their profiles.
Tips to build a positive social media profile and avoid being rejected by a potential employer:
LinkedIn: Create a highly professional profile by using LinkedIn as an electronic résumé. This includes writing a succinct profile summary, adding your current job information, past job experience, education, skills, awards, and even obtaining testimonials from previous managers, co-workers, or direct reports. If you author a blog that relates to business or your work, be sure to include the URL information. Same goes for Twitter, include the URL only if you use it for business, not personal reasons.

Get a new job? 10 tips for new grads

Job seekers, particularly those just finishing school, have a lot more control over their situations than they acknowledge. Even in a competitive economy, there are steps to take to help land a new job successfully Check these off your list to get on the road to job search success!

1. Apply for the right jobs. Study job descriptions and highlight the parts describing you.

2. Research companies seeking your skills. Use LinkedIn’s Skills section to help choose suitable organizations.

3. Create and cultivate a professional online presence. Jobvite’s 2011 Social Job Seeker Survey reports 89 percent of companies will use social networks as part of their hiring plans this year. Consider creating and maintaining your own professional website like a social resume.

4. Network in person. Join professional organizations (many will have student or new professional rates) and attend events where you can expect to meet prospective hiring managers and mentors.

5. Practice your pitch. Be able to tell people what you do, why it’s important to them, and about your accomplishments. Narrow down these talking points to a 30-second introduction.

Tips 6 - 10 and complete article

Monday, April 23, 2012

Double your LinkedIn power with Google


One of the common frustrations I hear from job seekers is that they claim to never be able to find the hiring managers for the positions in which they're interested. They have a point; a hiring manager is always an in-demand person and one who rarely advertises his or her location.
There is LinkedIn, which gives you the ability to determine if you have any potential contacts within an organization. The problem is the utility of these searches are only as good as your own network. If you're just starting out on the networking path, it will take some time to build up enough connections to reach the saturation point. Of course there are also regular search engines, such as Google, Bing and Yahoo, which have Web reach as wide as a country mile, but usually only get you an inch deep into a company's executive staff list.
But how about combining the power of both tools?
In his recent book, The Panic Free Job Search, career management expert Paul Hill talks about how those who are new to networking can get a leg up by using the power of search engines to tap into the farther reaches of LinkedIn that may not be accessible to the novice networker.
The true benefits of LinkedIn's searchability are hidden behind a paywall, or premium account, Hill explains. With these premium accounts, searches within LinkedIn for companies, contacts or job titles can yield up to 700 results. Those who do not have a premium account, however, are limited to just 100 results for each search within LinkedIn's site.
But for many job seekers on a budget who can't afford the $40 to $75 per month for a business-level or executive LinkedIn account, Hill has found an easy work-around to access the deeper recesses of LinkedIn. Simply use Google, or any other major search engine, to perform an "inurl" search using LinkedIn and various keywords in your searches. By "X-raying" the LinkedIn site with a Google search, Hill says, one can circumvent the need for a premium account to get access to more companies that might be hiring.
In his book, Hill offers a few suggestions about what strings to type into Google to get the best results, such as:  Get the tips and complete article

5 Common Networking Opportunities Job-Seekers Shouldn't Miss

Jada A. Graves, U.S. News & World Report

You've probably heard that you need to attend your office's holiday party. You'll be treated to free food, good music (hopefully), and a once-a-year opportunity to network with folks within your company whom you rarely never see.
But there are other events that come around regularly; informal situations that are ideal for networking. Grab a fresh stack of business cards, perfect your elevator speech, and keep your eyes and ears peeled during these five everyday situations:

1. Sporting Events. Sporting events and networking go hand in hand, ever since people began negotiating on the golf course. "We tell our M.B.A. students that if you're going to go into corporate America and you don't know how to play golf, then you should probably learn," says Cynthia Kay Stevens, an associate professor at University of Maryland's Robert H. Smith School of Business. "It's the natural thing for you to have in common with a business associate." Other sporting events—whether you're a spectator or participant—also make for great opportunities to meet and greet. And the commonality of enjoying ski trips or cheering on your children at a weekly soccer game will give you an easy intro into a conversation.

Since it's natural for new acquaintances to discuss what they do career-wise, you'll have to plan carefully what you'll say and how you'll say it. Karen James Chopra, a licensed professional counselor with a specialization in careers, suggests memorizing a target statement about yourself for networking on the fly. "If you just say 'I'm currently unemployed,' that's going to be a conversation killer," she says. "Try something like, 'I'm currently unemployed, but what I'm looking to do next is X, Y, and Z,' so that the conversation can keep going. [Your target statement] doesn't have to be a full elevator speech, but it should be prepared like one."

Networking Dos and Don'ts for Sporting Events
Don't miss your kid scoring the winning goal on account of your schmoozing.
Do nurture a new friendship by talking sports and careers.

2. Charity Events. Like sporting events, charity functions are occasions when people gather with a common interest. In other words, you should be able to find a simple entrée into a conversation with a stranger—your mutual interest in autism research, for instance. But if you're having trouble, Stevens offers advice that she recalls hearing recently from a networking expert. "She suggested that you strategically place yourself near the food or drinks table, because that's where the most people congregate," Stevens says. "Then rely on a couple of generic questions you can ask to the people who approach the table. Things like asking about the parking, the traffic, the food, even distributing a compliment—these are small things that provide an opening."

"Try to connect with people on a personal level first," adds Hallie Crawford, a certified career coach and founder of the Atlanta-based company Create Your Own Career Path. "Because that's going to make for a deeper, meaningful relationship sometimes. Consider starting conversations by talking about a recent movie you've seen, or a recent vacation you've enjoyed."
Networking Dos and Don'ts for Charity Events

Don't harass guests while they're trying to make a silent auction bid.
Do stand near the food and drink table so you can meet the passersby.

3. Weddings. Waiting for the processional to begin. Standing in the receiving line. Milling about the cocktail hour. Weddings are rife with networking opportunities. And one perk to meeting business contacts this way is that you'll be wearing your Sunday best, which usually makes for a good first impression. "I've told women to make sure their business cards are in their evening bags," says Chopra when asked about meeting new people during formal events. "Then while sitting at the reception, be sure to ask your table mates what they do," she adds.
Just make sure to maintain a level of professional decorum if you think there's the potential for networking. Even though a wedding is a party, you still want to "maintain your professional composure," says Crawford. "Smile, be warm, be enthusiastic, and have a positive attitude. Behave as you would at a workplace, and talk to [the people you meet] in a professional way."
Networking Dos and Don'ts for Weddings

Friday, April 20, 2012

Ten Tips for LinkedIn Novices: Set Up and Connection Helpers for First-Timers

Kelly Blazek

It’s never too late to join the 150 million networkers, job seekers and business professionals around the globe whose qualifications are being viewed on the #2 most popular social networking site in America:  LinkedIn.  Ready to jump in?  Congrats – you’ll want these helpful tips to avoid newbie mis-steps and create a better LinkedIn experience as you set up your account and add connections.    In my next article, I’ll share pointers about building an effective profile including headlines, summaries, experience descriptions, recommendations and groups. 
1.  Sign up using a personal e-mail account, always, for LinkedIn, and save your password!  If you want to use LinkedIn for business development, by all means show a work e-mail but ensure that you have a second, personal e-mail approved and in LinkedIn’s system (add additional e-mails under SETTINGS > ACCOUNT > Add & Change E-Mail Addresses).  If your account is only connected to a work e-mail, you run the risk of losing access to it.  It’s happened before:  someone gets bad news about their job, had their e-mail turned off, and then are left without access to change out their profile to a personal e-mail.  And, too many people take a new job and forget to change their primary contact e-mail on LinkedIn - this means a LOT of people are wondering how to get in touch with you, and their requests to connect are going unanswered.   As for your password, capture it somewhere.  I work with many newer LinkedIn members who are stumped because they can’t remember their password.  These folks keep on making duplicate new profiles, and it’s confusing for others to know which is the active one.  Write that password down and tape it to the inside of a closet, drawer or under furniture – whatever works!
2.  Don’t stress about selecting your Industry, which is a drop down list – there’s no option to customize that field.  Many job seekers are in transition, moving from one type of employer to another – don’t stop filling out your profile because you don’t have the perfect answer, today.  You can edit your Industry as often as you wish (choose Profile>Edit Profile and click EDIT after your name).  Want to be in a new type of job or profession?  Select the Industry in which you wish to land.  After you spend more time looking at others’ profiles, you’ll get a sense if your industry should stay, or be changed.  In LinkedIn, nothing is written in stone!
4.  What profile level do you want?  You want FREE.  You don’t need the Premium account, and very few people ever purchase one.  You will probably receive several tempting offers over the next few months to  “trial” a premium account, and if you do, make certain you actually turn off the auto credit charge feature.  95% of people have a maximum LinkedIn experience at a minimum cost – nothing.  So don’t worry that you’re missing out on some magical secret experience with a free account – you aren’t. 
5.  The moment your profile is created, you see a page that says People You May Know – and are shocked that you actually DO know some of these folks.  You wonder, “how did LinkedIn do that?  I’ve been on this for 12 minutes and this system already guessed who I know?”   Remember, you sign in to LinkedIn using an e-mail account.  If it was a work account, of course LinkedIn recognizes other work colleagues with the same e-mail identifier.  And if it’s a personal account, you may be showing up in members’ e-mail contact lists.  Don’t freak out – if any of these are authentic connections, people you know, go ahead and click the CONNECT button to start building links!

20 Action-Oriented Words You Can Use On Your Resume Today!

Need to make an impact with your resume but not quite sure how?  Or maybe you know your resume is missing something but you just aren’t sure what?  Using strong, action-oriented words on your resume can change the perception people will have of your resume—and of you as a candidate.  If you’re stumped by word choice, using passive terminology such as: duties included … and responsible for … then I’m talking to you!

Below you’ll find a list of 20 action-oriented words you can start using on your resume today!
1.  Build or Builder
2.  Maintain or Maintainer
3.  Expand or Expander
4.  Create or Creator
5.  Market or Marketer
6.  Generate or Generator
7.  Pioneer  

Words - 8 - 20 and complete article

Thursday, April 19, 2012

Seven Tips to Use LinkedIn for B2B Lead Generation


LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to take advantage of all this social media platform has to offer? How can you use LinkedIn to put qualified leads into your pipeline?
Here are a few fundamental steps to make LinkedIn work for your B2B company:
Make sure your profile page/company page is up-to-date. This may sound like a no-brainer, but I’m always surprised to see how many marketers make the mistake of using the “fix it and forget it” approach. When customers and prospects visit your company’s LinkedIn page, they should learn what is happening at your organization now –not what was happening months ago.  Start with cleaning-up personnel mentions; obviously, your company page should only list current employees.  Next, you’ll also want to update descriptions of the services you offer, recent awards, recognitions, etc. The same goes for recommendations; keep those as current as possible, too. All the links included in your profile are clickable, so use this page to drive traffic to the company website, key articles, etc. Once you’ve finished this basic housekeeping, set a calendar reminder to repeat the process in a few months. By scheduling periodic revisions, you’ll maintain a profile that’s accurate and fresh.
Stimulate engagement with the content you publish.  Your company’s profile page is only the first level of engagement on LinkedIn. In order to start building meaningful relationships with prospects, you’ll have to start participating in LinkedIn Groups. Use LinkedIn’s new Group Search to help you find the topics you care most about. Join a few groups and start visiting them regularly. Once you’re comfortable with the format and a few of the contributors, begin adding to the conversations. Post compelling content. Respond to threads initiated by others. Start establishing a reputation as your company’s helpful specialist, the “go-to” person in your particular field. Just remember: You’re there to build relationships –not to sell. Don’t just talk about what your company has to offer. Be engaging and help solve problems.
Establish yourself as an expert. One of the easiest ways to develop credibility is to start answering LinkedIn questions. How do you find questions to answer? It’s easy. Log in and go to your profile page. Scroll over the word “More” in the menu bar at the top of the page. Double click on “Answers” and you’ll see a variety of different questions begging for your input. Once again, keep in mind that answering questions is not an opportunity to sell. It’s an opportunity to build relationships and establish yourself as a resource.

About Paige O'Neill
Paige O’Neill is Aprimo’s Vice President of Corporate Marketing and Communications. She is a 17 year marketing veteran and has been a three-time CMO for B2B companies both large and small. Paige is passionate about social media and blogs semi-frequently about this topic both on the Aprimo blog and on her personal blogSocial Media Paige. You can also find her on Twitter and LinkedIn.