Thursday, March 31, 2011

25 LinkedIn Tips for Job Seekers

Submitted by HRgorilla



The vast majority of employers and recruiters search LinkedIn before deciding whether to interview you. If you're conducting a job search, do you know how to optimize LinkedIn to your advantage? Here are a few ideas. Please add additional ones in comments!

1.After your title, add your industry (if that's the one you want a job in) and then pump it up with your brand if you wish: "Go-to SAP Project Manager"

2.In your summary, nail your value proposition and competitive advantages.

3.Use the common keywords recruiters or hiring authorities would use when searching for someone like you.

4.Put in a comprehensive list of keywords under Specialties to attract search engine attention

5.Under Experience, just hit your main achievements and contributions. Use numbers whenever possible.

6.If your title isn't the one a hiring manager would use to search for someone who does what you do, put your formal, legal title in, then a slash, and then the title that you would have in most companies: "Business Continuity Analyst / Business Continuity Manager"

7.Make your profile as complete as possible. Include links to any websites or blogs and to your Twitter and Facebook pages.

8.List all your educational institutions, training, associations, and memberships to provide keywords that may help other users find you.

9.Include a headshot. Make it professional even if it's taken from your digital camera.

10.List your interests, community involvement, and extracurricular activities. They give you individuality and make you memorable. Also, studies show that skill in one area (swimming) tranfers to perceived skill in your professional area (Program Management).

Tips 11 - 25 From HRgorilla

Social Media is Your Job Search's Best Friend

After being fired by CBS, Charlie Sheen didn’t get even, he got online. In what seemed like no time at all, he had over 3 million followers on Twitter, had set up a nationwide tour, and was being re-considered for his old job as lead comedian on “Two and a Half Men”.

By employing a few strategic moves on social media, Charlie Sheen transformed his job-less position into an online phenomenon that is landing him more than just media attention. While the average social media user doesn’t have Charlie Sheen’s notoriety, his case is an example of how social media can be used in the job hunt.

While using social media does not guarantee a job offer, ignoring its implications in the job search will absolutely limit your potential. The current trend in human resource departments is to use social media as a recruiting tool; by not taking advantage of online platforms, you may be missing out on job offers as well as connections. UPS, for example, places a lot of emphasis on social media in their hiring strategy, and this year employed 955 new staff through social media channels.

Think of social media accounts as platforms to not only show off your talents but also connect and engage with your network. Staying in contact with friends, previous bosses and co-workers over social media can make all the difference in your job search. By engaging with your network online, you open doors to new introductions, recommendations and connections.

Start with your network during your job search. See if anyone in your network either works for or has connections to your ideal company. Don’t focus on getting an immediate job offer; instead cultivate relationships and job advice from people who could give you that crucial introduction later on.

Presenting yourself in a positive light across all forms of social media is essential; keep in mind that companies are Googling candidates before they even respond back to your email. Here are some tips on how to leverage your social media to position yourself in the best light.

Wednesday, March 30, 2011

Job Search 4.0 - 11 New Websites for Your Job Search

By Heather Huhman


If you’re entering the job market for the first time or haven’t searched for a new job in the last three years, you’re in for a shock over how the process works—and how it has changed in a relatively short period of time.
Job search 1.0 = help wanted ads in newspapers
Job search 2.0 = online job boards
Job search 3.0 = social talent communities


What’s next?
"Job search 4.0 will be less about finding talent and finding jobs and more about applying skills to the problems existing in any marketplace,” says Joel Capperella, vice president for Yoh, a Philadelphia-based technology staffing firm.
[See 10 Ways to Use Social Media in Your Job Search.]


To get up to speed, here are some new job search tools you should consider using:


1. ClearFit’s Career Finder: Figuring Out What Job Best Suits You
Career Finder by ClearFit, which is free for job seekers, differs from other personality and motivation surveys for a number of reasons. They use a “normative” survey, which compares people to people (for example, an average range of top performer attribute scores to an applicant’s attribute scores). In other words, you can validly and defensibly compare people with jobs to help predict performance.


2. MyWebCareer: Understanding How Employers Perceive Your Online Presence
MyWebCareer provides a free online service that evaluates your social and business networking profiles, your overall network, and your search engine footprint to generate a personalized Career Score. Your Career Score provides insight into how colleagues and employers perceive and evaluate your professional competencies and achievements. Your Career Score is refreshed each month, and you are notified of any changes and actions you should take.
[See The Most Effective Ways to Look for a Job.]


3. Vizibility: Creating an Accurate Google Search About You
More than 85 percent of executive recruiters report Googling candidates as part of the search process today, and almost half of executive recruiters have eliminated candidates based on what appears (or does not appear) about them online. Vizibility allows you to manage what people find about you in Google. You can create your own perfect search and choose a personalized URL to share with others. Additionally, personalized QR codes are now available for Vizibility SearchMe™ links, which can be added to résumés, presentations, business cards, and any other printed or online materials.


4. JobSTART101: Learning How to Find a Job
JobSTART101: Smart Tips and Real-World Training is a free online course for college students and recent graduates—but it’s a great tool for all job seekers—that introduces the professional skills necessary to succeed in the workplace. JobSTART101 addresses the gap between employers’ needs and workers’ skills by helping job seekers understand the real-life challenges and expectations of the workplace.


5. Gist: Bringing All Your Connections into One Location
Gist, a free web and mobile application, brings your contacts into one place to give you a full view of your network. Automatically get a dossier of the latest news, blog posts, and tweets for anyone in your professional network delivered where you want it, when you want it. Gist is available on the web, Gmail (Chrome and Firefox), Outlook, iPhone, Android, and inside Salesforce.com.

Sites 6 - 11 and Complete US News Article

Top 10 Tips For Building A Strong LinkedIn Profile

Author Jay Markunas

Top ten tips for building a strong profile from LinkedIn:


1.  Don’t cut-and-paste your resume. You wouldn’t hand out your resume before introducing yourself.  Describe your experience and abilities as you would to someone you just met.


2.  Borrow from the best marketers. Use specific adjectives, colorful verbs, active construction (ie..”managed project team” instead of “responsible for project team”).


3.  Write a personal tagline. It’s the first thing people see in your profile.  It follows your name in search hit lists.


4.  Put your elevator pitch to work. The more meaningful your summary is, the more time visitors will spend on your profile.


5.  Point out your skills. The Specialties field is your personal search engine optimizer when Recruiters are looking for candidates.

Tips 6 - 10 + Graphic + Complete Article

Tuesday, March 29, 2011

Six Job Search Myths that Can Hurt Your Search

  • Myth #1: The Internet will do the trick
Hitting the send button, clicking your résumé into cyberspace, is not job search. It’s playing the lottery: the odds against success are huge. Instead use the Internet to do the research that will help you excel on interviews.
  • Myth #2: I’m doomed in this market/I’m damaged goods
Yes, the job market is tougher than usual, but hiring still goes on—despite all the negative headlines. If you give in to the gloom, of course you won’t find a job, especially if you’ve been unemployed for a while. But ‘unemployed’ does NOT mean damaged. Master the articulation of your skills and accomplishments and get out there!
  • Myth #3: It’s not a good time to job search
And get out there NOW. The holidays are a great time to job search—because most people think they’re not. Business doesn’t come to a halt; interviewing and hiring go on.
  • Myth #4: I can do this myself

Monday, March 28, 2011

Is Twitter the New LinkedIn?

Posted by Katie Kindelan


Pulling a page straight from the Charlie Sheen playbook, a prominent ad agency just hired its summer interns based on a search conducted solely through Twitter.  First Charlie Sheen and now an established advertising firm, it begs the question:  is Twitter #winning as the new LinkedIn?


Twitter, the real time social network better known for introducing random thoughts in 140 characters or less, may just be moving into a new market:  job search tool.

Sheen, the troubled actor turned Twitter phenom, was the first to give the Twitter job search trend a boost earlier this month when he turned not to Careers.com, Monster.com or LinkedIn to advertise for an intern.
He sent a Tweet.

And 70,000 people applied to his #winning hashtag, while nearly 100,000 people clicked on the link in the first hour, AllTwitter reported at the time.

And now, one of the nation’s top ad agencies, Minneapolis-based Campbell Mithun, for the first time put its annual “Lucky 13” internship search solely on Twitter, and got its largest response ever.

Read the complete SocialTimes.com post

Local Job Search Tips – How To Find Employment Through A Local Job Search

Bill in Employment News


A local job search could be a fantastic way to find a job in your own local area. However, with unemployment rates on the rise, local job searches for many can prove very frustrating, difficult and overwhelming.

Local job searches can present various benefits to a person. You can save loads of money that you will otherwise spend to pay the rent or food when staying away from home. Plus, you’ll get loads of time to spend with your family.
However, many people are forced to work in a faraway place or even abroad because of their inability to find careers in their local job search.

If you wish to be successful in landing a job in your local area, it will be wise to follow these local job search tips that we provide.

• Use Your Network:
The advantage of searching for jobs in your own area is the fact that you know people from around your local area. Since you will be searching for jobs in your area and possibly the hometown you grew up in, it will be easier to build a network. Make sure to use your network to find a job. Contact old friends and former classmates, as well as the professionals that you know and also your professors. A good recommendation from a friend is better than any well written cover letter. Make sure to ask them for any job opening. You may also ask them to pass along your resume for you.

• Make Use of Online Local Job Search Websites:
The internet surely makes our lives a lot easier and faster. Take advantage of the online local job search listings and create and account. Choose only a very reputable job searching website. Edit your profile and your email notification to receive job announcements from your own local area only. Make sure to also be specific on the Category (example HEALTH), and job position you are looking for (example MEDICAL TECHNOLOGIST). Online job search websites are easy and convenient way of sending applications make use of it.

Read the full Employment Digest Article for more Tips and Advice

12 essential ground rules for getting an introduction

Megan Jones


(Editor’s note: Megan Lisa Jones is an investment banker who works primarily with companies in the digital media, technology, gaming and other emerging industrie. She submitted this story to VentureBeat.)

It’s absolutely true that the right introductions, from a credible and well-connected source, can jump-start a career or company. Partnering correctly, getting money from a top tier fund or making the right hire does add credibility to your venture.

But let’s be honest: Are you bringing something of value to the table or just trying to find an easier way?  A mumbled, “Can you please just talk to this person for a minute so they stop bugging me?” can kill your chances forever, while an “introduction” can help.

Having worked as an investment banker for years I’ve developed a contact base of CEOs, CFOs and capital sources such as venture capitalists.  Part of my role in counseling and guiding companies is to make introductions and facilitate their ability to grow into an entity that can go public, sell at a rich valuation or have the cash needed to buy other companies.

But I’ve also had to learn how to fend off requests for introductions that make no sense.  We all want to meet the success story and hope that their pixie dust rubs off on us.  And all service providers want access to successful CEOs. After all, asking for an introduction seems easier than making a cold call.

Last week, one too many request from the same person had me hitting the roof and talking to my computer screen (you don’t want to know what I said…).

So I decided to set a dozen ground rules.  Technically, they only apply to me, but many people in my position encounter the same frustrations. It might be wise to factor these in as you consider asking for an introduction.There’s a well known quote, attributed to an anonymous person, that says “It’s not what you know but who you know that makes the difference.” My guess as to why that speaker preferred anonymity is that he or she didn’t want to be inundated by people looking to expand their own list of those they “know”.

  • Both parties need to benefit from the introduction.  Occasional exceptions can be made for my children, clients, friends and those that have proven their loyalty.  Know and explain why the introduction makes sense.



  • If I make an introduction, follow up respectfully and professionally.  I once agreed to talk to a company founder (an unwanted introduction on my end) who needed money and then stood me up for two phone calls.  Then she wanted me to help her and make other introductions (as someone who is rude and irresponsible?).  Impressions count for a lot.




  • When I tell you that making too many introduction to a certain in demand person will impact my relationship with that person so the introduction better be crucial to you – and you have me make the introduction – don’t ask for too many favors shortly thereafter (you’re willing to risk my career for yours so I won’t be as kindly disposed going forward).


  • Don’t ask me to make introductions for someone you barely know.  Relationships can be lost based on credibility and judgment.  What if they aren’t that great?  Rely solely on your own insight, not that of others.





  • My Linkedin and Facebook contacts aren’t your personal calling list.  Nor is my less public rolodex.  See number one above.





  • Tips 7 - 12 and Complete Article
  • Sunday, March 27, 2011

    Use LinkedIn to Promote Your Personal Brand

    My friends over at Common Craft do some great work. There videos are simple, yet full of great information. Today I want to share with you this 3-minute goodie on using LinkedIn for more than just making contacts.

    Here's the video.

    The protagonist in this story used LinkedIn to grow her business. What can you learn from her, since you, as a job seeker, are the owner of your own business who’s sole purpose is to find you a job? How can you search your contacts to find people who will help move your career forward? Who do you need to meet? How can you use LinkedIn to facilitate an introduction?

    Don’t forget theses 2 important keys to graceful networking (even online):

    1. It’s not about you.
    You may feel an urgent need to find a job. However, when networking you will turn people off if you show it. Approach people to find opportunity for them and their network FIRST. When they know you have their best interest at heart they will want to help you fulfill your needs.

    Friday, March 25, 2011

    7 Federal Job Search Myths Dispelled

    By Daphne Houston


    Are you wondering how to land a federal job? Have you been discouraged by naysayers? Are you wondering if the federal government is really hiring thousands of people? Well that one I'll answer now. YES! So if you are not incorporating federal jobs in your job search strategy it's likely you have been misinformed about the process and about the reality of the federal job market. Here are 7 more myths I'd like to dispel to help you conquer your federal job search.


    1. Myth: All government jobs are in Washington, DC.
    Fact: Only 15% of federal jobs are actually in DC. That means 85% of the federal jobs are outside of DC throughout the US and the rest of the world.


    2. Myth: Federal government salaries are low.
    Fact: Actually, government salaries have risen faster and higher than private sector salaries. In most cases you will find they are very competitive. In fact, it's been reported from 2000 to 2008, the pay for federal civilian employees skyrocketed 57%, while the pay for workers in the private sector grew by only 31%. And the White House recently proposed a 1.4% pay increase for federal employees.

    3. Myth: To get into the federal government you have to be connected; all the jobs are wired.
    Fact: If that was the case, then the government wouldn't currently have over 60,000 job openings worldwide. Don't you think the people that know the current government workforce would have networked their way in if that was the case? Networking always helps. But my federal resume writing team has helped hundreds of clients land federal jobs that were not networked.

    50 Intelligent LinkedIn Tips That Could Change Your Life

    LinkedIn is sometimes referred to as Facebook for grown-ups. That may be true, as LinkedIn is a much more respectable site on which you can network, share information, and build relationships that can grow and support your career. Check out these tips to find out how you can use LinkedIn to make a change in your life and career.


    General
    Pay attention to your manners, be a real person, and follow these tips to do well on LinkedIn.
    1. Be polite: Remember your manners when interacting with others on LinkedIn.
    2. Stay active: Update routinely-you don’t want it to look like no one’s home.
    3. Keep an eye on your competition: Check out the public profile for companies to see who they are hiring and more.
    4. Research a company’s health: Look for former employees to get candid opinions.
    5. Say thank you: Always remember to say thanks, publicly or privately, when someone does something thoughtful for you.
    6. Write like a human: Avoid dry writing-robots are reading your profile, but people are more important.
    7. Ask questions: Get answers and contribute to the knowledge available on LinkedIn with questions.
    Job Search
    These tips will come in handy for those working on a job search.
    1. Make connections where you want to work: Get connected with people on the inside that can give you an in where you want to work.
    2. Don’t advertise being unemployed: Avoid the temptation to advertise that you’re unemployed-recruiters believe that employed workers are better employees.
    3. Look up potential employers: Before going into an interview, make sure and look up potential employers to find all of the information you can.
    Networking & Connections
    Pay attention to these tips that can help you with your network of LinkedIn contacts.
    1. Send personalized connection requests: When you send an invitation, make sure you’ve for a personalized message to go along with it.
    2. Connect your contacts: Provide a valuable social resource and become a more influential person by connecting your contacts.
    3. Initiate a conversation: After you’ve made a connection with someone, keep the ball rolling with a new conversation.
    4. Raise funding: Find mentors or potential investors with the help of your LinkedIn network.
    5. Look up everyone you know: You’ll never know the connections you have until you find everyone you possibly can.
    6. Get answers to questions: Ask your friends to help you out with tough business questions.
    7. Reply to connection requests: When you accept connection requests, be sure to send a short message back.
    8. Search in terms and industries: Connect with people you don’t personally know by searching on terms and industries.
    9. Start a group: Become the center of information and a connector on LinkedIn by starting a group.
    10. Do small things: Click "like" on shared articles, write short notes of congratulations, and find other ways to show others that you’re listening to what they’re saying.
    11. Reach out to event attendees: If you’re attending an event, be sure to talk to attendees that you’re connected with.
    12. Take advantage of travel: Check out your connections by location, and let them know when you’re going to be traveling to their area.

    Thursday, March 24, 2011

    100 Of The Best Social Media Blog Posts So Far In 2011

    Niall Harbison in Social Media


    I bookmark a huge amount of content and rather than keeping it all for myself I thought I would split down some of the best stuff in to 10 categories relating to social media and share the best 100 posts in 2011 so far. You are never going to be able to get through all of these in one go but they do all come from the best people in the business and there is a great mixture of inspiration, practical tips and ways of generally expanding your knowledge of social media. There is something to suit everybody here from twitter and Facebook to how to improve your own blog and also larger resources that you can digest in greater detail. Here is your full list of social media blog posts from early 2011…


    Blogging

    The Simple 5-Step Formula for Effective Online Content
    Growing a blog to 10,000 subscribers in one year ; The stats
    Build Your Community Before You Need Them
    5 Steps to Captivating Readers with Your Secret Message
    It Takes A Village To Grow A Blog .. Along With Your Girlfriends
    17 Plugins to Improve Your WordPress Blog
    Overcoming Blogger Fright
    7 Key Elements to a Successful Business Blog
    5 Steps a Newbie Blogger Never Misses
    40 Dead Simple Ways to Get More Comments on Your Blog
    What If You Only Had 20 Blog Posts Left?
    26 Ways to Enhance Your Blog Content


    Linkedin

    LinkedIn Files For IPO; Revenue $161 Million
    50 LinkedIn Tips, Many of Which are Awesome
    7 Tips for Using Your LinkedIn Profile to Land Great Projects
    8 New LinkedIn Features Worth Exploration
    100 Million members and counting
    LinkedIn for Bloggers – Branding, Authority and Traffic
    Optimize Your LinkedIn Profile’s New Skills Section
    Reid Hoffman’s 10 Rules for Entrepreneurial Success
    6 Tips For Giving Your LinkedIn Profile A Facelift


    Other Topic Areas Videos, Facebook, And MORE

    How to Find a Friend to Help You Land a Job

    By Ted Hekman


    If you've been reading about careers and jobs over the past several years, you will no doubt have read that the best jobs never find their way to the newspaper want ads, or even online job boards. That's because they are filled by people who are referred by friends and colleagues.


    Put yourself in the place of the person looking for a job candidate. If you place an ad in the paper or online, you may get hundreds of replies, just a few of which might be a fit for the job. But to find those few, you have to wade through all the others and that can take up a lot of your time. And even when you do find a resume that looks promising, that person is still a stranger to you and you have no idea what kind of person or worker he or she might be.


    On the other hand, what if a candidate is recommended to you by a trusted friend or colleague? Right away you are more inclined towards that person because of who recommended them. And you don't have to do all that tedious reading of hundreds of unsuitable resumes.

    So where does that leave you, the job seeker? Well, you want to be the candidate being recommended!


    But here's the catch. What if you don't know anyone in the industry or company you've targeted? Does that mean you have to go back to the want ads? Not necessarily.


    This is a classic opportunity to use your network. Now even if you are quite young and only recently started on your career, you do still have a network. Think about it. Your network contains all those people you have gone through college with, any high school friends you've kept in touch with, your immediate and extended family, your friends and more.


    But the great thing about networking effectively is it can also give you access to the people in other people's networks! So maybe you don't know anybody in the pharmaceutical industry who can refer you for a job there, but maybe someone in your network does.

    15 Invaluable Websites for Job Research

    There are dozens of free sites on the web that help you advance your job search. From these you can learn all about a company including getting a candid insider’s view from those who work there. You can also get expert advice on industries, resume writing, networking, using LinkedIn, networking and more. Below are some of the best:

    Quintessential Careers has over 4,500 pages of free content to empower your career success. This site has tons of expert advice, templates and career articles for all levels. If you have a question, you can find your answer here.

    Job-Hunt.org offers a comprehensive list of useful job-search resources and services on the Web. All the sites listed are audited by the job-hunt.org staff to ensure they will add value to a candidate’s search and not compromise the job seeker’s personal information. Job-Hunt is a wonderful resource for helping clients sample multiple job search tools.



    Spoke Spoke provides business data and detailed contact information on demand. It contains over 40 million people at 2.3 million companies. Spoke lets you create, customize, and promote your own online profile as well. Like ZoomInfo, Spoke is a great tool for finding decision makers. Spoke even has an interface with Simply Hired (a job aggregate board) that allows users to search for decision makers in the companies where Simply Hired has posted jobs.

    Jigsaw is an online directory of more than 8 million business contacts. Users can access names, titles, postal addresses, e-mail addresses and direct dial phone numbers. Membership is free and you can get a contact by adding one of your own. For each one you add, you get access to any other in the Jigsaw directory. As an alternative, you can sign-up for a premium account and access 25 contacts for $25 a month. We all know that the best jobs are found through the hidden job network. Tools like Jigsaw help job seekers uncover the right person to talk to at their target companies.

    FTT Research can leverage information on millions of domestic and international companies and provide in-depth coverage of thousands of the world’s top business enterprises to identify target companies and business contacts. FTT canvases an entire industry, geography, and job function to find the right kinds of decision makers across multiple potential targets.

    Highbeam is an online library and research tool that collects millions of research articles from trusted published sources and puts them all in one place. You can access some information for free or purchase a very reasonably priced annual subscription. This is an excellent resource for you to use when searching for potential company targets or preparing for an upcoming interview. By thoroughly researching a company ahead of time, job seekers can have more engaging and thought-provoking questions based on what they have read about that company. This helps them gain credibility during the interview, and in turn, elevates their candidacy.

    See the full list of 15 and the full CareerRealism article

    Wednesday, March 23, 2011

    Get the Job! Get the Job! Get the Job!

    Marshall Goldsmith

    When you are faced with a career change, and you're not quite sure where you want to go, don't waste time speculating. Sell yourself, get real offers and then decide.

    We all face times of transition. Sometimes these changes are planned, such as graduating from college or pre-set retirement. Sometimes they are unplanned, such as dismissal from a job or company bankruptcy.
    Over the years, thousands of people have told me the stories of their lives and their hopes for the future as they anticipate change. A frequent obstacle I see when professionals are facing big life decisions is analysis paralysis. They get lost in debating the desirability of options they don't even have yet!

    My friend Jessica is an excellent example. Jessica had a fantastic career in a top professional-services company. In spite of her outstanding contribution to the business, she was in her early 60s, and, according to this company's published guidelines, it was time to go. She had no interest in traditional retirement. She wanted an exciting new career challenge, but wasn't sure what that might be. We discussed her future and she started thinking about leadership in the nonprofit sector.

    Debating Change
    "Perhaps I should be a leader in a human services firm," she said enthusiastically. "I really don't need much money, and this would give me an opportunity to make a positive contribution to society. I believe that a lot of what I have learned in business could be applied in the social sector. And who knows? At my age, this type of change might be great fun for me!"

    Her face changed expression as she began to debate with herself. "On the other hand, I'm not sure that I want to spend all of my time taking rich old people out for lunch and begging them for money," she fretted. "That may be a large part of my job as a nonprofit leader. And sometimes those nonprofit people look down on business people like me. They think we are all just greedy capitalists with no real values."
    Jessica had similar debates with herself about consulting, private equity, and a couple of other future careers. As she began her search for a new job, she didn't do very well. Some potential organizations saw her as arrogant. They felt she showed more interest in "What can you do for me?" than "What can I do for you?" She asked a lot of questions she could have answered herself had she done more homework; they felt she communicated with ambiguity and showed a lack of genuine desire for the new job.

    Offers First, Decisions Later
    Jessica became a little defensive as we discussed some of the feedback from the companies where she had interviewed. "I am not really sure what I want," she snapped. "What's wrong with me asking a few questions? And by the way, I'm not so sure I would have wanted those jobs anyway!"
    I gave Jessica the career advice I give most often:  Read The Rest Of The Huffington Post Article

    Let LinkedIn help nurture your network

    By Lily Whiteman



    The time to build your professional network is before you need it. Once you need help, it may be too late to find allies who are ready, willing and able to provide it.

    Among the tools that can help you grow your network is LinkedIn. com — a free, searchable database of professionals in virtually every field.

    Use LinkedIn to connect with current and former contacts, the contacts of your contacts and so on — just as you may use in-person opportunities to generate such connections. Also, use LinkedIn to initiate contact with strangers with whom you share common ground; find such allies by searching the LinkedIn database by name, keyword, employer or industry.

    Once you register on LinkedIn, you can create a profile that includes varied features, such as your professional summary, a list of your educational and professional credentials, your photograph, as well as links to other LinkedIn members, relevant professional organizations, and websites that cover your work. You can also arrange for your LinkedIn profile to showcase written recommendations from your professional associates and a downloadable version of your résumé.

    You can link your profile to those of other LinkedIn members who, at your request, give you permission to do so.

    Alternatively, at your request, your own contacts or the contacts of your contacts may introduce you to members of their LinkedIn circles.

    With these features, LinkedIn can help you:

    • Arrange for hiring managers and other professional contacts to instantly access your résumé and professional recommendations online without you even having to e-mail these documents. To promote such access, change the online address of your LinkedIn profile to your own name, and then link to it from your private e-mail signature and your other private online communications.

    • Find potential mentors who have held certain positions, gained experience in particular fields, conquered the same types of obstacles you are confronting or done anything else that may qualify them to advise you on your career choices or answer questions about issues in your field.

    • Identify potential speakers for conferences, and identify experts to recruit onto work groups, advisory panels, conference panels or professional organizations.

    More Tips and Complete FederalTimes Article

    Tuesday, March 22, 2011

    Guy Kawasaki’s “Enchantment” Really Does Enchant

    by Adam C. Engst


    Baseball manager Leo Durocher has been much quoted for noting that “Nice guys finish last.” And certainly it seems that attitude, snark, and general bad behavior are guaranteed ways of attracting attention, whether on the Internet or in the real world. But attention doesn’t necessarily equate with desired results, and former Apple evangelist Guy Kawasaki (“The Macintosh Way,” “Rules for Revolutionaries,” and many other titles) argues in his latest book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” that there’s a better way of not just getting what you want, but also bringing about a voluntary and enduring change in others.

    That better way, of course, is to enchant them, and while the word feels slightly stretched to fit into Kawasaki’s usage, the book repeatedly emphasizes that the goal is not to manipulate people into following your cause or buying your product, but to transform them into true believers and loyal customers. This separates “Enchantment” from many other business and marketing books, where the goals often seem to justify the means.

    Despite a few humorous asides about the role of enchantment in marriage, “Enchantment” focuses on the business world, cutting across huge swaths of the work-life landscape and explaining how to employ enchantment regardless of whether you’re an employee with a boss, a boss with employees, a marketer looking to increase sales, an entrepreneur launching a new product, or even a community organizer trying to attract volunteers.

    With twelve chapters, each containing a number of short sections, “Enchantment” is easily scanned and a quick read, though going through the book once in order is a good idea to ensure you’re exposed to the early chapters on likability and trustworthiness, personal qualities essential for creating enchantment. Next come four chapters on preparing, launching, overcoming resistance, and making enchantment endure — these chapters are the core of the book, focusing as they do on helping you achieve your goals in a successful and lasting manner.

    Read Adam's Complete Review


    Mojo a key part of job search

    Liz Ryan, For the Camera



    Dear Liz,
    I lost my job in October. I have great experience, but I'm not getting a lot of interviews. I go through the motions and send out resumes every day, but I've pretty much lost my confidence, although I had just gotten promoted when our division folded.
    My recent job interviews have been stressful. I don't feel like I'm convincing when I'm so unsure of myself. What do you recommend?
    Gene


    Dear Gene,

    When you have a mojo deficit, you can't conduct a full-out, enthusiastic job search. Your energy is down, you don't feel great about yourself and you aren't doing your best thinking.

    That's why it's critical to begin rebuilding your mojo before you blast off any more resumes. Your appeals won't make a hiring manager's heart beat faster if you don't feel powerful as you write them.

    No one could blame you for being tired and demoralized. The problem certainly isn't you! Not only is the job market tough, but the recruiting process itself is completely broken. It's dysfunctional.

    It isn't that hiring managers are rejecting your resume; for the most part, they're not even seeing it. I don't want you conducting your job search through the Black Hole, or groveling and climbing over piles of broken glass in the process.

    Doing those things depletes your mojo like crazy. When your power starts to return, you'll research employers and reach out to their decision-makers with pithy, thoughtful overtures that talk about what's most relevant to those managers, namely, the business pain behind the job ad.

    You'll have better results that way. But let's get your mojo back in action, first.

    Monday, March 21, 2011

    Keep that social network profile updated

    Priyanka Joshi


    Shruti Marathe, an MBA from Symbiosis College, created her business networking profile on LinkedIn two months after she completed her course. “I wrote about my college projects in details and even had work recommendations posted by seniors, who guided me during my internship,” she recalls. Within a few days, Marathe got a call from a company, National Instruments, to come for an interview. “Soon, I had two offer letters in my hand,” recalls Marathe, now working as a sales executive with the Star group.

    Social media and career networking portals have become imperative for first-time jobseekers. Whether it’s through blogs, Twitter, LinkedIn, or Facebook, people are seeking potential employers through alternative online sources. Take, for example, professionals like Nikhita Arora, who works with Madison Media. She bagged her existing job via LinkedIn. “I maintained my profile on career networking sites like ApnaCircle and LinkedIn. During college, we were repeatedly told how recruiters use social media to hire freshers,” she says. Arora, who had moved to New Delhi for another job, was interviewed by her existing company CEO after he reviewed her LinkedIn profile; he offered a new job in Mumbai within 24 hours of talking to her. Now, she uses her LinkedIn profile to initiate business meetings with contacts she has made online.


    The reason why India’s 80-million internet base is turning to social networks to find employment is in numbers. Sites like Facebook have a little over 15 million members from India and LinkedIn claims to have more than nine million professionals from India networking on its site. Twitter has 145 million registered users globally. It is only natural for prospective employers and recruiting agencies to scan these sites to gather detailed profiles while hiring college graduates. For the employees, web 2.0 tools like Twitter, Facebook and LinkedIn are the newest way to extend the social circle and tap into jobs that aren’t usually advertised.

    More Advice and Complete Business Standard Article

    5 Worst Reasons to Use Twitter for Your Job Search

    by Susan P. Joyce


    5 Worst Reasons to Use Twitter for Job Search:
    1.  Because your job search coach or career counselor told you that you should do it.
    2.  Because you read somewhere that you should do it.
    3.  Because “everyone else” is doing it.
    4.  Because your spouse/significant other/teenager/tweener/neighbor set it up for you.
    5.  Because you don’t have anything better to do.


    Much MUCH better reasons to use Twitter for your job search exist! 



    5 Best Reasons to Use Twitter for Your Job Search:





    Online job search expert Susan P. Joyce, USMC veteran, has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, her company, NETability, Inc. purchased Job-Hunt.org, and Susan has been editor and publisher of Job-Hunt since then. Follow Susan on Twitter at @JobHuntOrg.

    Friday, March 18, 2011

    15 Tips to Land That First Job in PR (Reloaded)

    By Jeff Wilson, APR (@wilson0507)
    About this time of the year, our agency, CRT/tanaka, gets inundated with resumes from eager, young college students inquiring about internship opportunities and entry-level positions. Because of the economic downtown over the past few years, the outlook for new college graduates hasn’t been very good, which certainly includes jobs in public relations.
    But signs of change and economic recovery seem to be in the air. I’m noticing more listing for jobs in PR at all levels. And recent research seems to support that assertion. A December 2010 article in U.S. News & World Report listed public relations as one of the top 50 careers for 2011. The article predicts that employment of public relations specialists is expected to increase by more than 66,000 jobs, or 24 percent, between 2008 and 2018, according to the Labor Department.
    With that optimistic news in mind, I thought now was a good time to reprieve my 15 tips for college students hoping to land their first job in PR, which I share when I speak at universities, particularly with students involved in PRSSA.
    This is by no means an exhaustive list, and the things included on the list are not rocket science. Hopefully, they offer a little insight to PR students about how they can stand out in a crowded job market. Here goes:
    1.  Get Internship Experience. Nothing is more impressive on a resume than experience. Get valuable internship experience while you are in college, and be willing to take an internship after graduation. It could lead to a full-time position.
    2.  Volunteer. Along with internships at corporations and PR agencies, consider interning or volunteering for non-profits. These organizations always need help, which offers interns great opportunities to get hands-on experience. While many non-profits may only offer unpaid internships, the experience you gain will pay dividends in your career.
    3. Write, Write and Write Some More. Most employers in PR place a premium on strong writing skills. Find every opportunity to add writing samples to your portfolio. Join the student newspaper. Create a newsletter for a student organization or non-profit. Practice writing emails flawlessly. And get to know the AP Stylebook like the back of your hand.
    4. Proof Your Material. Make sure that your resume, cover letter and supporting material are error free. If you aren’t the best proofer in the world, have someone review your material who is.
    5.  Network. Attend local PRSA, AMA, IABC, Social Media Club and even Advertising Federation meetings. Join your college’s young alumni and/or alumni association, and utilize professional social networking sites such as LinkedIn. You never know when or where a job opportunity might present itself.
    6. Ask for Informational Interviews. Ask for informational interviews at companies where you think you’d like to work or that you want to learn more about. The company might not be hiring now, but could be two weeks from now. If you’ve made a good impression, they’re likely to remember you for the job. Or, they can refer you to others who might have a position that is a good fit for you.
    7. Do Your Homework. Research the PR opportunities in the area where you want to work. Pay close attention to the work environments (agency, corporate, government, non-profit, etc.) and the type of work you will be asked to do as an entry-level employee to make sure your skills and interests match the job requirements. Understand the company’s products, services and breadth of work. Integrate this knowledge into your cover letter and interview whenever possible.
    8.  Customize Your Resume. Present your experience in a way that is tailored to each job opportunity. Demonstrate to prospective employers how you would be an asset to their company and their PR team.

    Thursday, March 17, 2011

    Top 10 LinkedIn Profile Deal Breakers

    By Career Rocketeer


    Regardless of how active you choose to be on LinkedIn on a weekly, monthly or even yearly basis, it is essential that you ALWAYS maintain a complete and up-to-date LinkedIn profile.  This not only serves as your resume online to which you can refer new contacts you meet in your job search and/or career networking, but also serves as one of the most searchable outposts for your personal brand on the web thanks to its high rankings in Google and other search engines.

    When employers, clients, partners or anyone for that matter searches your name specifically or relevant industry keywords, your LinkedIn profile will often be where they find come across you first.  Therefore, how your profile presents you can literally make or break a potential career or business opportunity for you, and in most cases, you won’t even have a clue that you missed out!

    I have compiled a list of the top 10 LinkedIn profile mistakes professionals make in hopes to help you optimize your LinkedIn personal brand presence and avoid losing out on new opportunities for career success.

    1.  Not having a 100% complete profile. LinkedIn provides you a step-by-step guide to complete your profile.  Not only does completing your profile 100% make you look more professional, but it also, helps optimize your placement in LinkedIn’s People Search results.
    Here’s what you need to have a 100% complete profile:
    • Your Current Position
    • Two Past Positions
    • Education
    • Profile Summary
    • Profile Photo
    • Your Specialties/Skills
    • 3 Recommendations
    2.  Not adding a photo. Don’t forget to add a face to your name and to the brand you are creating on your LinkedIn profile. This helps build a stronger and more personal connection between you and your profile viewers.  Also ensure that your profile picture is professional so to maximize your first impression.
    3. Not proofreading your profile for grammar, punctuation and capitalization. Make sure to review your entire profile a number of times to avoid missing any grammatical errors.  Ask someone you know to review your profile for an outside perspective and for an extra pair of eyes to catch possible mistakes or opportunities for improvement.
    4.  Not including your personal brand or statement in your profile. First of all, in your profile subtitle, don’t miss the opportunity to attract more profile viewers and impress potential employers and career stakeholders by listing yourself as “Finance Professional,” “College Student” or anything else generic or boring.  Use this area to share your brand and unique and differentiating value with your network and future target audience.  Also, don’t forget about your summary section where you can feature your personal brand and supporting pitch and really hook viewers to read the rest of your profile.
    5. Not customizing your own LinkedIn profile URL. Many professionals forget or neglect to personalize their LinkedIn profile URL with their name and leave the default letters and numbers in place.  This looks less professional, but also prevents you from using this in your networking efforts to link your contacts back to your profile.

    Deal Breakers 6 - 10 and Full Career Rocketeer Article

    Elite Tips for Job Searching on SimplyHired.com

    With over 5 million job listings on SimplyHired.com, it might seem intimidating to rummage around that many jobs to find the ones that match your skills, background and interests. But never fear—we’re here to show how to find the jobs you’re looking for, using some elite job search tactics. So read on, young grasshopper...

    Your entire job search is based around two fields: Keywords and Location. Simple right? Maybe. What you get out of our job search engine depends on what you put into it. Based on what you enter, you could have the most successful search ever, or you might not find a set of jobs that are a good fit.


    Exact Phrase
    To search for an exact phrase, put the phrase in quotations marks in the Keywords field. For example, a search of “Registered Nurse” will only return results with the phrase “Registered Nurse” anywhere within the listing. Searching the phrase without the quotation marks returns results for the words “Registered,” “Nurse” as well as “Registered Nurse”—meaning jobs like Registered Dietitian or Nurse Practitioner may appear in your search.


    Exact Job Title (title:)
    To search for a specific job title, write “title:” followed by the title you wish to search. If the title is more than one word, put the job title in quotation marks.
    Example: title:“sales executive”


    Exact Company Name (company:)
    To search for a job at a specific company, type “company:” followed by the company name. As with job titles, if the company name is more than one word, place the company name in quotation marks.
    Example: company:"Simply Hired"


    Using AND, OR and NOT
    Simply Hired supports the Boolean terms AND, OR, and NOT. Remember, these must be capitalized in order to work correctly.
    Examples of use:
    AND (returns results with both terms in job listing)
    You’re looking for jobs that require writing and editing: writing AND editing
    OR (returns results with either term in job listing)
    You are looking for Manager or Supervisor jobs: Manager OR Supervisor
    NOT (returns results with one term, while excluding those with other term)
    You’re looking for engineering jobs, but not software engineering: title:engineer NOT software
    Please note that use of the NOT term first requires a positive search term. A search for NOT "truck driver" is invalid and will not yield results.

    Wednesday, March 16, 2011

    Is Anybody Even Reading Cover Letters?

    By Suzanne Lucas


    Dear Evil HR Lady,
    Now that employers aren’t reading resumes - instead just putting them through scanners to find keyword matches - do they still read cover letters? I’ve got no problem crafting specific cover letters for the various jobs I’m applying to. That said, my job search is time-consuming enough without spending time and energy on a cover letter no one is going to read.
    I think I better clear some things up.  While it’s true that in many companies, your resume needs to get selected through a key word search done with the computer, humans still look at your resumes.
    You certainly can be rejected from a job by a computer, but you will never get hired without the recruiter, hiring manager, and other interviewers reading your resume.  This is why it is critical to have a great resume and not just one filled with key word blather.
    And this is also why you must, must, must have a fantastic cover letter.
    Everybody the computer deems acceptable has all the necessary skills (on paper, anyway).  In most jobs, far more people than will ever be interviewed will have the necessary experience to do the job.  A cover letter is something that will push you over the top.
    Alison Green, at US News, gives solid advice on why a cover letter isn’t just something to take lightly.
    A cover letter is your opportunity to make a compelling case for yourself as a candidate, totally aside from what’s in your resume.
    That because for most jobs, picking the best candidate is rarely solely about skills and experience. Those obviously take center stage, but if that’s all that mattered, there would be no point in interviews; employers would make a hire based off of resumes alone. But in the real world, other factors matter too—people skills, intellect, communication abilities, enthusiasm for the job, and simply what kind of person you are. A good cover letter effectively conveys those qualities.
    Remember, a cover letter isn’t just a restatement of the facts on your resume.  It’s an opportunity to tell them why you should be hired.  What is it about you that makes you unique?  Why is this company such a good fit for you?

    Read The Rest Of The BNET Article With More Advice

    Tuesday, March 15, 2011

    Personal branding gives workers an edge on keeping job

    Written by NATHAN PHELPS
    GREEN BAY — In a bumpy economy, holding on to your job has become a more artful task.


    One of the keys is standing out, said Barbara Jordan, owner of AdvantEdge Success Coaching here.


    "Toot your own horn," she said. "Don't wait for your leadership to notice what you have done or how much you are accomplishing. They may never notice unless you bring it to their attention."


    Jordan has seen an increase in business in recent years as people look to increase their visibility — both those who are employed and the unemployed who are re-evaluating their career goals and aspirations.


    "I present it as an opportunity to hone their skills and polish who, and what, they are and what they represent," she said. "Some people can see it as 'This is another thing I have to do. I'm spread thin already, ... ' but this is a preventative measure and is also an esteem-building exercise because you are evaluating what your strengths are."


    Mandy Nycz, associate director of St. Norbert College Career Services in De Pere, Wis., tells students they need to go above and beyond expectations in the workplace — especially in this economy.


    "You can't do just your job description anymore. You have to give more at your job; that's something a lot of employers look for," she said.


    Like Jordan, Nycz said it's important for employees to track their workplace successes.


    "You should always maintain a record of accomplishments," she said. "Let's face it, companies are having to do more with less in the current economy, and your boss may not always have the time to recognize what you have been up to and what you've been accomplishing."


    Those lists can be helpful when completing an annual review.


    More Tips and Complete Northwestern Article

    Top apps for job seekers


    Audio Job Interview Professional app
    PHOTO
    Looking for a new job? ZDNet UK presents a selection of apps to help you in your search — from interview practice and social-networking apps to business-card scanners, advice guides and pocket CV tools.
    Audio Job Interview Professional
    This interesting 59p app for iPhone allows the user to record a job interview and share it with a prospective employer.
    Users select questions that are relevant to their application from a list, then record their answers. The recording is uploaded to the web and the URL is sent to recruiters.
    The company behind the Audio Job Interview Professional app claims that employers are grateful to receive recorded interviews, not only because they help candidates stand out, but because it saves them time in the recruiting process.
    Photo credit: Halosys Technologies Inc

    See more top tech apps on ZDNet UK.

    Monday, March 14, 2011

    Job recruiters shifting tactics to find ideal hires

    By Greta Guest



    Experts say job growth is expected this year and recruiters may step up efforts to find the right candidates.

    But the ways in which they'll find those workers won't necessarily be traditional.

    Will Boland, chief administrative officer for Sageworks, a Raleigh, N.C.-based firm that analyzes industry financials, said some recruiters would post openings on sites such as CareerBuilder, Craigslist or LinkedIn, but not all of them. The biggest frustration in posting jobs this way is the sheer volume of responses.

    More employers are using social media sites such as Facebook to find candidates, while others are hitting the streets in search of workers.

    Here is a sampling of recruiting methods from several business sectors.

    ACCOUNTING/FINANCE: Kevin Suksi, a recruiter for consulting and executive search firm Accretive Solutions in Troy, Mich., recently posted a job to his Facebook friends looking for a logistics manager for a consumer products company in metro Detroit. The candidate needed trade experience in China.

    While Suksi typically focuses on accounting and finance jobs, he will turn to Facebook when trying to fill something unusual.

    "You just never know who knows who," he said.

    But for the bread-and-butter jobs such as chief financial officers or certified public accountants, he is more likely to use LinkedIn, the professional networking site.

    "The group that we are targeting in metro Detroit is a pretty finite group, and we pretty much know who they are," he said. "I think that our core value to companies is that we are able to get to people who are passive, who they wouldn't get on their own."

    MORTGAGE: For jobs that require strong customer service skills, there's nothing more effective than going out to find them at their current jobs, said Michelle Salvatore, director of recruiting for Detroit-based Quicken Loans.

    "We're doing a more rogue-recruiting style where we will send the recruiters out on the streets," she said.
    The company's recruiters, for instance, will approach people who work at stores.
    She says that up to 20 per cent of hires are personally approached by her in-house recruiting team. Salvatore oversees 27 recruiters.

    Her team also uses on-site job fairs and online job sites to find candidates, particularly for the mortgage banker position, which has the highest turnover of any job at the company. The company needs to hire 1,200 mortgage bankers a year to keep up with demand and turnover.

    Quicken Loans is in a trial over a lawsuit from more than 300 people working as mortgage bankers in Michigan and Ohio who argue they should have received overtime pay from 2002 to 2006.

    RETAIL: With 30 per cent turnover, Wal-Mart is recruiting pretty much nonstop. Baldomero Silva, division human resources senior director who oversees Ohio, Michigan and parts of Pennsylvania, said much of the hourly and management recruiting happens at the company's website, www.walmartstores.com/careers, and in-store kiosks.

    For the three states, he's looking for more than 30,000 employees a year. The company also recruits at job fairs in communities, colleges and military locations. And starting in June, Silva will be looking for 300 employees for its new store in Southgate.

    11 Reasons Why Every College Student Needs a LinkedIn Page

    by K. Walsh



    While in college, students worry about having enough money for tuition, what to major in, finding time to study, and passing mid-terms and finals. Having a LinkedIn page is probably far from their mind. But it shouldn’t be! LinkedIn is a valuable tool in their arsenal for helping them to establish their career.

    It is important to remember that LinkedIn is your professional face to the business world. It is not like Facebook or YouTube. Don’t post goofy pictures, be silly, or say inappropriate things. Put your best foot forward. You are creating your own personal branding and this is your sales letter (about you) to future employers and to the world.
    With that in mind, here are 11 reasons why every student needs to join LinkenIn:
    1. Build your professional network. It’s never too early to start building a network with people in your career area. Start by linking to classmates who are in your major. While they are friends and classmates now, in the future they become business referrals. Ask professors who are in LinkedIn to write a recommendation for you. Linking to professors ensure that you will stay connected to them after you graduate. This could be beneficial.
    2. Check out career paths. Find people who are in LinkedIn who are already employed in your desired profession. Check out their profiles to see what they have done to become successful. See if you can incorporate something from their career path into yours.
    3. Prepare for interviews. When you have a job or internship interview, review the profile of the person who will interview you. Having this background knowledge during the interview will help impress the interviewer.
    4. Get referrals. Networking is all about who you know and who those people know. If there is someone in LinkedIn that you would like to meet, ask a mutual acquaintance to for an introduction.
    5. Land internships or jobs while in school. Is there a company that you would like to work for or an internship that interests you? LinkedIn can help you find a common connection to someone at that place of business.
    6. Gain connections from conference attendees. When you meet new acquaintances at a conference that you attend as a student, chances are you do not have a business card to share. Nor do other students. LinkedIn is the perfect place to maintain a connection to those people once you have returned back to school.

    How I’m #winning with @CharlieSheen

    From a social media perspective it has been interesting to watch the whole media swirl around Charlie Sheen.  Once you get past the “waiting for the train wreck” portion of it and see that he set a record for getting to a million Twitter followers in the shortest time and a record number of intern applicants I’m hoping that there is something beyond the frantic ravings about #tigerblood... 


    Probably the thing that made me think that there might be something beyond craziness involved was his funny OR DIE #winning cooking sketch.  It was actually funny.  So I figure he either is a really good actor or that there is some thought process involved, either way it is a good sign.

    This past week my blog included three articles that we about Charlie.  They generated 300 visitors for the blog.  That might not seem like a lot to most people but not too long ago 300 visitors would have been a good week for me.  Will these 300 visits translate into anything for me?  Probably not.  I don’t have ads or anything else to monetize the blog.  

    So, how am I actually #winning with @charliesheen?

    I got 300 extra visits to my blog.
    I’m posting my first self generated content to my blog.
    I’ve applied to be Charlie’s intern.

    I actually did apply to be Charlie’s intern but since I am twice as old as I’m guessing the average applicant is I’m not too confident of making the first cut.

    Why Charlie should pick me:
    Experience - I actually have a real job and work experience with industry leading companies.
    Social Media - I am the group owner and manager of LinkedIn groups with nearly 60,000 members.
    Maturity - I’ve been around enough that if they are looking for someone with opinions and a long term perspective instead of star struck yes men I think I’d be a great addition to his team.


    So there you go.  That is how I am #winning with @charliesheen  


    I’ll have posted this right away Monday morning so that Charlie’s peeps will find it if they have some keyword searches set up and we’ll see if I make the first cut.

    Saturday, March 12, 2011

    10 Secrets To Getting A Job At Apple, Google Or Microsoft

    Written by Gayle Laakmann McDowell



    Some might say that I got incredibly lucky. At eighteen years old, I was perhaps the youngest intern in Microsoft’s thousand person intern class. Most of my fellow interns had three times as much experience as me, and I couldn’t help but wonder, “What am I doing here?”
    Indeed, there’s no denying that I got very, very lucky to land such a prestigious internship at such an early age. But there’s more to it than just that.
    The tricks below enabled me to get the right experience, flaunt it on my resume, get the attention of recruiters, and eventually land positions with Microsoft, Apple and Google.
    Here’s a list of 10 things you can do to improve your chances to do the same:

    1. Start Something: Launching a small tech company, or just a project, can demonstrate virtually everything a tech firm wants to see: field expertise, passion for technology, initiative, leadership and creativity. Don’t have software development experience? Not to worry – you can hire an outsourced development team from sites like odesk and elance
    2. Create an Online Portfolio: Almost everyone can benefit from a portfolio. A simple web site with a description of your major accomplishments (both inside and outside of work) can provide more context than what your resume can provide. Recruiters may reference this after seeing your resume, but they might stumble across your portfolio online and give you a call.
    3. Get Out There (And Online): Online job boards are tough, and the best way around them is a personal referral. Attending tech events will help to build your network, but don’t forget about the online channels. Recruiters search for potential candidates on blogs comments, industry forums and Twitter. Being active on online – while providing a trail back to your portfolio – can be an excellent way to catch a recruiter’s attention.
    4. Make a Short and Sweet Resume: Let me tell you a little secret: recruiters don’t really read resumes. They glance at them, often for as little as fifteen seconds, before putting it in the ‘yes’ pile or the ‘no’ pile. For this reason, a short (usually one-page) resume is advantageous. This will ensure that the resume screener notices your most impressive accomplishments, without the mediocre items getting in the way.
    5. Focus on Accomplishments: Kill the fluff; no one buys into vague statements like “excellent problem solver.” A resume should focus on your accomplishments: concrete ways that you’ve made an impact, quantified if possible. Remember that your list of accomplishments goes beyond the “official” work that you’ve done. Any project that is reasonably substantial can be listed on your resume.







    Gayle Laakmann McDowell, a former Google engineer, who interned at both Apple and Microsoft, is CEO of CareeCup.com. She’s the author of “The Google Resume” and “Cracking the Coding Interview.”