For many people, February can be an
optimal time to hunker down and start looking for a new job. Pavithra
Mohan shares 4 résumé refresh tips to help you land a job during an
LinkedIn can be a great channel to build your personal brand, and even establish yourself as an influential thought leader within your niche. But in order to maximize the benefits of the platform, you need to understand how it works, what generates best response, and how you can utilize its various tools to optimal effect.
To help with this, in this post, we'll go over 10 things that you can do to become more influential on LinkedIn, including how much you should be posting, when to post, what to post, as well as how to take advantage of some of LinkedIn's cool features such as LinkedIn Live, discovering hashtags by popularity and post analytics.
Follow these tips and you'll be well on your way to building a stronger LinkedIn presence in 2021.
Maintaining a consistent posting process is important on LinkedIn - but posting too much can hurt your presence.
Through my research at Onalytica we've found that influencers who post more than 50 times a month on LinkedIn see an average of 26 engagements per post, while those who post between 30-50 times a month see an average of 56 engagements, and those who post less than 30 times see even more engagement, on average.
Based on this, we recommend posting at least 2-3 times a week - but no more than 30 times a month for optimal engagement.
When you post is also significant - try to post in the mornings, perhaps on your way in to work. Then you can revisit those posts later in the day/evening, to reply to any comments you’ve had and boost your engagement.
The rule states that:
“For every one self-serving post, you should repost one relevant post and most importantly share four pieces of relevant content written by others.”
By following this rule, you're not just sharing your own content, but you're also providing helpful insights relevant to your audience written by others. This can be industry thought leader content, news, and trends.
At the same time, it’s also important to add your opinion. Many people just like or share posts that they've read, or sometimes without even reading them. You can set yourself apart by adding your own opinions, questions, or other commentary within the comments.
Tell people what you think about the points being made in the article, and don’t be afraid to respectfully disagree with something and suggest a different point of view. This can start a debate, and you’ll find that the post gets a lot more engagement.
Although you're obviously looking to market yourself and your business, it's best to avoid being too pushy on this within your LinkedIn posts.
For example, try not to post directly about your product, as it can feel like an advert and turn people away. It‘s better to engage in thought leadership-style conversations, and if people like what you're saying, they'll go and check out your website and product offering.
At this stage it is more about building relationships and making new contacts.See all 10 tips and the complete SocialMediaToday post
Landing your dream job is all about making a good first impression, and much of that has to do with what you put at the very top of your resume. Unfortunately, too many job seekers don’t utilize this space to their best advantage.
One of the biggest mistakes job seekers make is starting their resumes with long-winded, boring and self-important paragraphs about how great they are. But guess what? Everyone applying for that position thinks they’re great and worthy of a recruiter’s time.
Here are three outdated resume techniques that no longer work with hiring managers:
By Robin Madell
Wondering how to ask for a job? If you really want a particular job, then simply asking for it at the end of your interview may help seal the deal. Hiring managers like hearing an interviewee say they want the job – it shows an enthusiasm for the role and confirms that you’re invested in earning it. It would be a rare manager who wouldn’t be flattered by someone expressing that they sincerely want to be awarded the position that the company is offering.
While it may feel uncomfortable to come out and directly ask for what you want, it’s important to remember that you’re bringing something valuable to the table: your skills and experience. If you keep this in mind, it can help level the playing field and boost your confidence as you prepare to ask for a job in person.
While you shouldn’t fear hearing “no” or feel that it’s presumptuous or too forward to indicate you would genuinely like the job, you should be sure that you indeed truly want the position. If you have any hesitation or uncertainty or think you may be applying for the wrong reasons, then don’t lead the employer astray by suggesting otherwise.
Assuming you really want the opportunity, keep in mind that the way that you go about phrasing your ask can make or break whether or not your request is effective. Consider this list of potential phrases to say when asking for a job at the end of an interview – without sounding like you’re begging.